Harris Interactive

Which action do global consumers agree is most important for brands to take? #MidweekMetrics📊 is continuing our look at how #consumers view brand values, ethics and social responsibility with data from Wave 24 of Toluna's #GlobalConsumerBarometer report. This week we’re diving into what actions consumers want brands to take when it comes to #ESG...

Three in four consumers plan to reduce unnecessary purchases in 2024. How can brands navigate these #consumerspending choices and trade-offs? As financial pressures continue to influence #consumerbehavior, it's critical for brands to keep insights at the forefront of their decision-making to ensure they evolve with shifting #consumersentiment.

48% of global consumers report they want to do more of which of the following? This week's #MidweekMetrics📊 is shifting focus to examine #consumerhealth and well-being.  Despite current global and economic circumstances, and concerns around the high cost of living, Wave 24 of the Toluna #GlobalConsumerBarometer report reveals that consumers are focused on improving their overall health and well-being by adjusting the frequency of certain activities.

Which region has the highest concern over energy costs (as of January ‘24)? Our latest #GlobalConsumerBarometer report has #insights into the top concerns facing consumers today.  This week's #MidweekMetrics📊, looks specifically at one of the highest reported concerns: #energycosts...