
Herbert Lui
7.8K posts

Herbert Lui
@HerbertLui
Author of Creative Doing: https://t.co/SVeX6QhS7u Marketing, editing, writing, and creativity tweets.


Success doesn’t truly make us happier. Why? Our neurobiology is wired for progress, not arrival. The dopamine system rewards the pursuit. Once a goal is reached, the brain resets and the target moves. It’s what @arthurbrooks calls the “striver’s curse.” You work relentlessly toward a goal believing it will bring lasting satisfaction, but when you get there, the feeling fades quickly. The trap is thinking the answer is more (more success, money, weight loss, etc). A better framework: Satisfaction = what you have ÷ what you want. Most people try to increase the numerator. But the more powerful lever is reducing the denominator (wanting less).














AI has decimated the value of information. Anything you want to know is just one prompt away. What will be valued is storytelling. Only human creativity can forge connections between information to make it resonate. If there's one skill to learn, storytelling is it.
