The Heroes Project

The last original Ice House Canyon Resort building came down, not by choice, but because time finally made it unsafe. Its materials will rise again in the new Gear House at the Veteran Retreat Center. Nothing is lost. It’s a handoff. #TheHeroesProject #BuildTheVRC

Happy Earth Day! Honoring the Earth that carries our climbs, our healing, and our community. #Earthday #THPStrong #HealOutdoors #ProtectOurPlanet

🍻 Saturday night showed OUT. Thank you for packing the house for our first-ever Veterans Night at Baldy Brewery. Good beer, good food, good music, and the best people. Cheers to community, cheers to our veterans, cheers to doing it again. 🇺🇸

Need plans for tomorrow night? Baldy Brew + live music + tacos + raffle + FREE entry = your Saturday night mission. Saturday, 6PM. Baldy Brewery. Be there. 🍻🇺🇸

🇺🇸 We love our mountain community and partners who step up. Baldy Brewery is donating a portion of every pint to help build California’s first Veteran Retreat Center in Ice House Canyon. Drink Local. Give Local. #RaiseAGlassForVets #BaldyGivesBack #VeteransNight #BaldyBrewing

One week of progress ,from a few baskets to a growing gabion wall. Mother Nature finally cooperated, and the VRC build is moving.

Hey! 🚨 Friendly reminder that The Heroes Project kickoff at Mt. Baldy Brewery is coming in hot. Live tunes. Cold brews. Big heart. Bigger impact. And yes, a portion of every sale goes straight to THP 🍻 See you Saturday, March 21, 6-10 pm. No excuses. 🎸🇺🇸

Our new gabion wall is rising, phase by phase.Just like this wall protects our space, our veterans protect our communities every day. Text VRC to 53‑555 to support our veteran community. #VRC #SupportVeterans #Donatetoday#CommunityImpact #makeadifference#ConstructionUpdate

Join us for the ultimate Spring Kickoff & Veterans Night! 🏔️🍺  Partnering with Mt. Baldy Brewery to celebrate THP’s veteran community. See you there! Saturday, March 21 @ 6 PM, Mt Baldy Brewery 2120 Porterfield Way, Upland ✅ Free Entry ✅ Live Music ✅ Food Truck

Gold on the ice. Grit in their hearts. Proud of our athletes, proud of our country, and always proud of those who serve. #TeamUSA #GoForGold #USAWin #AmericanPride #MilitaryStrong #SupportOurVets

Well, well, Mother Nature… first the wind, now the snow. You’re really keeping us on our toes out here at the VRC.But even with the surprises, we’re moving forward. Challenge accepted. Nothing’s stopping this mission. Stay tuned for updates.#transparent #thisishowwedoit

Shin stopped by THP Mountain HQ after his 842nd Mt. Baldy summit.   At 76 years young, he’s still climbing, still pushing, still proving what’s possible when you keep moving forward.Let his example be your spark. Get outside, challenge yourself. NO EXCUSES!

Happy Birthday, Carlos! In 2018, he submitted Ojos del Salado, the highest active volcano on Earth.Soon, expeditions like his won’t be once‑in‑a‑lifetime. The new Veteran Retreat Center will take on life‑changing challenges. Support the mission. Text VRC to 53555 to donate.

THP alum + USMC SSGT Charlie Linville the FIRST combat‑wounded veteran to summit Everest stopped by the VRC before heading out for a “casual” hike to the Summit. Grateful for his grit, spirit, and the reminder that epic things happen when purpose leads. #VeteranRetreatCenter

Strength looks different on everyone, and our veterans with prosthetics redefine it every single day. Their grit, their drive, and their refusal to slow down remind us that limits aren’t walls, they are starting lines. Fuel this mission forward, text VRC to 53‑555 to donate now.

600,000+ votes for The Heroes Project! You showed up HUGE. Every Target run support pushed us closer to building California’s first‑ever Veteran Retreat Center. Massive love to the Target Circle Giving Program for making this possible. #TheHeroesProject

2025 was a year of milestones for The Heroes Project! We’re closing out the year with gratitude and pride. Thank you for standing with us. Together, we’re making history for our heroes. 🇺🇸#VeteranStrong #Supportveterans #KABC7#KCAL9 #KTLA5 #equinox #eddiebauer #chromehearts

🎄✨This holiday season, we honor the courage, resilience, and sacrifice of our veterans. Some of our heroes face challenges that don’t pause for the holidays. Join us in celebrating those who give so much.  #VeteranStrong #HeroesProject #HolidayHonor

We’ll be back in 2026 ready to make things happen for our veteran community with renewed energy and purpose 💪🇺🇸. Wishing you and your families a joyful holiday season filled with peace, love, and gratitude. Happy Holidays! ❄️❤️