Hillary C. Wright-Kaufman

🗓️ONE WEEK AWAY! 🎉Join us March 6-7, 2025 in Bowling Green for the “Unmasking Your School PR Potential” KYSPRA Spring Conference! See you next week! 👋👋👋 📋REGISTRATION: docs.google.com/forms/d/e/1FAI… 🏩HOTEL: marriott.com/event-reservat… #KYSPRA

Just going to keep posting this. . .

PR is like chess. If you want to win, you need to be thinking at least three steps ahead of breaking news to land pitches.

✨Thrilled to have had the opportunity to attend the @NSPRA 2024 Annual Seminar this week! Grateful, energized & overwhelmed by the invaluable PD along with the chance to connect w/colleagues while representing KY in the Pacific Northwest. ❤️✈️🏙️🌲🏔️📚🗒️💻 #NSPRA2024

I always feel bad when I hear other school districts are not allowed to take risks... Here is our manifesto in GISD Communications & Marketing #NSPRA2024

🎤 drop #nspra2024

Loving what Chesapeake Schools has to share, so helpful no matter how long you've been in #schoolpr. Check their Google doc w/ templates & samples for their overall communications systems. Will be using in my large district! #NSPRA2024 @good_elo @raharri2 drive.google.com/file/d/1sg1Vaa…

🗓️ NSPRA members, save the date for the next #k12PRchat on Tues., June 25. 💻 Register to join your #schoolPR colleagues on Zoom for a preview of #NSPRA2024. Let us know what you're looking forward to, sessions you're planning to attend and more! bit.ly/4cpS6Ze

Please don’t forget that just because you think of someone as always being strong, that doesn’t mean they couldn’t use a check in and some support. 🫶🏽

If you stop learning, you stop leading. The more intentional you are about your leadership growth, the greater your potential for becoming the leader you’re capable of being. To be effective, leaders must always be learners!

🙌🏾Super pumped for this one! #SchoolPR

For all that is holy in PR, don’t spray and pray. You’re giving PR pros a bad rep & journalists a headache. Instead, show you took the time to personalize your email: 1. Explain why you’re reaching out 2. Show why the story is a good fit 3. Provide multiple sources (if possible)

Each day of school, we get to make a deposit into the memory banks of children. Relationships matter. Positive moments matter. Schools exist for KIDS. Love them hard! #multiplyexcellence

If you want things to change, work to change them. Don’t wait on others to do it, don’t say it’s somebody else’s job, don’t make excuses. Show up, where you are, on purpose. Be the change.

@andreagribble 🗓️Paper planner, Outlook calendar, and the calendar in my iPhone 🫠

#SchoolPR friends: Do you use a paper planner, digital planner, both, or none? 📝

The psychology of PR extends to crisis management. During a crisis, people seek trust, stability, and empathy. Addressing these psychological needs in your response can turn a crisis into an opportunity for brand strengthening.

Timing is key in PR. Plan ahead and strategically align your campaigns with seasonal opportunities to ensure you’re part of the conversation when interest is peaking.

🙌🏾Excellent @NSPRA webinar today on institutionalizing & internalizing equity efforts! Takeaways: Have honest conversations; be proactive, not reactive; highlight success stories; have a lifelong learner mentality; plan out comms; strategic approach. #SchoolPR

🤩This afternoon’s kickoff of the APR Cohort was a push I needed! So ready to take this next phase on! Thank you, @NSPRA @EdPRMack @ToveTupper @TomsTravels! 🙌🏾 #SchoolPR #ItTakesAPRo