Holistic Email

Join @kathpay Live at Inbox Expo! At 3:15PM Tomorrow - Join Kath for a roundtable workshop discussion on Email Personas! And on Thursday Kath gives the keynote at 9:15 on How to Run Tests That Actually Matter #EmailMarketing #DigitalMarketing #InboxExpo

Whatever your intent, how your emails get categorised by your customers email platform determins a lot about their chances of even seeing, much less reading your message. In this post, Kath Pay explores the psychology behind it. bit.ly/4dX9198 #EmailMarketing

There's less than a week to go until Inbox Expo opens in Atlanta, Georgia! It's stuffed with prominent industry thought leaders including our own @kathpay ! Will you be going? Here's the details: bit.ly/4cpon4f #EmailMarketing #EmailEvents #InboxExpo

How do we know if something's good? Because other humans want it! More specifically, other humans like us. That's the power of the Social Proof Heuristic. Find out more: bit.ly/4nBZ2cF #Emailmarketing #DigitalMarketing #MarketingPsychology

From the new Holistic Insights: 🐍 Why Your email A/B test winner might be lying 🎯The Recognition Heuristic: Why Familiarity Wins More Often Than We Realise 🛠️Email Marketing Underperforming? Let’s Troubleshoot It Catch up here: bit.ly/4uhBign #EmailMarketing

For her next Brains Behind the Brand short, @kathpay engages with the real thing and discusses how Coca Cola sells feelings, not drinks. #EmailMarketing #BrainsBehindTheBrand bit.ly/4nnORby

We're less than two weeks out from Inbox Expo! Our own Kath Pay will be among the many email leaders in attendance at this amazing returning event. Find out more about the event and book your spot right here: bit.ly/4nnRJFg #InboxExpo #EmailMarketing #EmailEvents

Here's a short clip from Kath Pay's appearance on Masters of Email Marketing with Smaily! <iframe src="bit.ly/4u1wJXr" height="542" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe> #EmailMarketing #DigitalMarketing

The A/B test is in. You have the numbers. The winner is clear. Time to set sail for email success! .... or is it? Holistic's Kath Pay explains why even your successful test results need some scrutiny lest they cost you. bit.ly/4tqLOkk #EmailMarketing #EmailTesting

Knowing how you're going to achieve a goal is important. But knowing WHY reshapes the entire answer. Our Strategic Email Marketing course is the ideal starting point for building the strategic foundation of your email programme bit.ly/3PjO7Ys #EmailMarketing

So your customer likes your email and thinks "I'll come back later" to engage with it. Spoiler Alert - They won't. Sure they intend do, but life gets in the way. @kathpay explains how to get your customer to act, not forget. bit.ly/4tex08c #EmailMarketing

Have you got your ticket to Inbox Expo 2026 yet? We value theory, but we build it on the practical experience of what email marketing leaders are doing right now, and events like this are the best way to learn first hand. Find out more right here: bit.ly/4cpon4f

In pursuit of growth, a complete rebrand to get more attention can be an appealing option. But this needs to be weighed against the trust and familairity you already have with your customers. Kath Pay explains in this new article : bit.ly/4w0Gwyq #EmailMarketing

In the latest Holistic Insights: 📦We Value What We Make: The Ikea Effect ⛱️Why Easy Wins More Clicks Than Clever Ever Will 🌃If LinkedIn Went Dark Tomorrow - Could You Still Email Your Audience And More! Check it out: bit.ly/4cIj95f #EmailMarketing #Emailnews

The IKEA effect is why that wonky bookshelf that looks like it'll fall down in a stiff breeze matters - You invested time in it, so you value it more. In email, we can get a similar effect inviting readers to get involved in our messaging. Here's how: bit.ly/4mUPMju

Inbox Expo, Email Industries excellent email marketing conference returns this May 26 - 28 in Atlanta, Georgia! With dozens of speakers and though-leaders, including our own Kath Pay, it's a highlight of the email calender year Read more: bit.ly/4cpon4f #EmailEvents

When you remove the unspoken fears your customer has, you start from a foundation of trust. That makes everything else easier. #EmailMarketing bit.ly/3R4H8my

The clever scheme underperforms. ♟️ All that effort trying to entice and delight your customers is wasted when they decide not to engage. Make it easy, not clever recommends @kathpay in this article bit.ly/4uhxiwd #EmailMarketing #EmailDesign #DigitalMarketing

Are your newsletters doing their share of the heavy lifting? 🗞️ Or are they weighing down your entire email programme, causing platforms to deprioritise your presence in your customers inbox? Holistic's Jon Pay has some thoughts: bit.ly/3OhnSBz #EmailMarketing

Some Brands transcend recognition to the point they don't need a logo. In this Brains Behind the Brands Kath talks M 🍟 #EmailMarketing <iframe src="bit.ly/3Qmds47" height="877" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe>