Olga Rusakova

43 posts

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Olga Rusakova

Olga Rusakova

@HolymayTwit

Head of Communications at @evilmartians. I promote developer tools and open source in a world where the mere mention of marketing usually sends devs running

London Katılım Haziran 2013
449 Takip Edilen64 Takipçiler
Olga Rusakova retweetledi
imgproxy
imgproxy@imgproxy_net·
London meets imgproxy! Our long-time friend, @HolymayTwit, dropped knowledge bombs about open source promotion at @openuk_uk’s meetup, sharing real-world imgproxy insights and golden tips!
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Olga Rusakova
Olga Rusakova@HolymayTwit·
Let’s stop overusing cliches like “from developers to developers”, “next-gen”, “future-proof”, “blazing-fast”, “innovative” and others. Plus, some other common content mistakes that can be easily found on developer tool websites — and how to avoid them. evilmartians.com/chronicles/hey…
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Olga Rusakova
Olga Rusakova@HolymayTwit·
@evilmartians “Ecosystem” and “unprecedented” are in my Top of the most irritating cliches
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Olga Rusakova retweetledi
Evil Martians
Evil Martians@evilmartians·
“Trailblazing, lightning-fast, innovation for everyone”. Do you have any dev tool copy you find particularly tired? Let us know and share it! Then, check out our new post in this thread where we’re helping to raise awareness of common copy missteps. ⤵️
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Olga Rusakova retweetledi
Evil Martians
Evil Martians@evilmartians·
PostCSS creator @sitnikcode has 20+ years of open source experience with multiple success stories. In this new post, he shares practical steps on how to make your open source popular—and why to make open source at all.

evilmartians.com/chronicles/how…
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Evil Martians
Evil Martians@evilmartians·
🤔 Wondering how small Rails teams can build world-class UIs and win markets in 2025? Us too. We spent 2 years finding the perfect frontend toolkit for startup productivity. Here's the story, hot off the presses. evilmartians.com/chronicles/kee…
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Olga Rusakova retweetledi
Evil Martians
Evil Martians@evilmartians·
We've worked with dozens of early-stage startups and seen how rushed product development can blur founder focus, blow up budgets, and lead to frustration. In this post, we lay out common stumbles and share lessons from those in our orbit. evilmartians.com/chronicles/fou…
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Olga Rusakova
Olga Rusakova@HolymayTwit·
Sound insane to promote your new release for 7 days in a row? In fact, launch weeks are a proven promotional strategy—and possibly the best fit for small teams, since they can be done even with limited resources. evilmartians.com/chronicles/how…
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Olga Rusakova retweetledi
Evil Martians
Evil Martians@evilmartians·
Launch weeks are a tested promotional strategy for early stage startups (and especially for developer tools with small teams!) In this new post, we untangle launch weeks and share tips for organizing your own. evilmartians.com/chronicles/how…
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Olga Rusakova
Olga Rusakova@HolymayTwit·
This was my personal pain: for many years, we tried motivating engineers to create content with swag, gadgets and pizza. Nothing worked. At @evilmartians, we discovered some motivational perks, and surprise, they have nothing to do with financial bonuses! evilmartians.com/chronicles/cre…
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Olga Rusakova retweetledi
Evil Martians
Evil Martians@evilmartians·
We know from our work in the developer tools world that promoting your product can be a real challenge, especially for startups. Read our guide and face it head on! evilmartians.com/chronicles/cre…
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Evil Martians
Evil Martians@evilmartians·
Hiring! On our distributed team, you’ll go beyond managing projects, timelines, & tasks, and be involved in pre-sales & building long-term relationships. Wide range of benefits! We're open to a diverse range of talent; check the link to learn and apply! wellfound.com/l/2AzDMC
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Olga Rusakova
Olga Rusakova@HolymayTwit·
I’ve heard many times from OSS authors that the hardest thing is getting more users—nobody wants to be one of those pushy people hyping their work for their projects. Well, there are still some ways to promote your OSS while avoiding tactics like that! opensource.net/promotion-intr…
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Olga Rusakova retweetledi
imgproxy
imgproxy@imgproxy_net·
Content generation is a pain point in the dev tools world (for us, too!) @HolymayTwit accumulated all the experience she got while working with OSS and COSS products (including imgproxy, for sure!) and shared slides from @05F5Summit with some insights on how to build a content culture.
Evil Martians@evilmartians

Content generation is a dev tools world pain point but content created by engineers is still the best. Stop building a content team—build a content culture. Here's an extended version of the slides from @HolymayTwit's talk, delivered at the @05F5Summit. evilmartians.com/events/content…

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