Hypha

We're partnering with @samba_tv to revolutionize measurement by merging our individualized TV omnichannel cross-device panel with Samba's big HH TV dataset. This collab marks a huge step in meeting industry demands for comprehensive data. Learn more here: adage.com/article/ad-mea…

The Hypha team is back from Cannes after an illuminating week meeting with the best and brightest of the media business. Here's what we learned: hyphametrics.com/dispatches/can…

CIMM study conducted by @HyphaMetrics finds passive TV measurement more accurate than active methods @CIMM_NEWS mediapost.com/publications/a…

AI systems outperform humans when it comes to language and image recognition— the very inputs that make up media measurement. Hypha’s UNIe leverages AI to streamline the media detection process, capturing the exact user experience as it occurs on the screen.

With 50% of ad spending today impacted by AI in one way or another, and that number only estimated to grow in the coming years, it is no wonder that investment in the technology is on the rise. mediapost.com/publications/a…

Hypha is headed to Cannes! Don’t miss @joannadrews at CIMM's Summit at the @Beet_TV Villa next week. Joanna will be discussing the future of measurement and the opportunities that the industry will benefit from as a result of this interoperable future.

In the era of ever-expanding data, are we truly witnessing an improvement in the accuracy of data alongside its increasing availability? We're excited to explore this crucial topic and shed light on the role that panels can play in ensuring better cross-media measurement.

Don’t miss Chris Wilson on an insightful panel discussion at next week’s @CynopsisMedia Measurement & Data Conference in NYC. 📈 Data is Getting Bigger, but is it Getting Better? 📊

Catch @HyphaMetrics CEO Chris Wilson and our CEO, @michaelbeach, discussing the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption. Watch the full interview here! hubs.ly/Q01Qq3-20

This unprecedented level of granularity afforded by UNIe data connects data sources that have never been able to communicate.

But with UNIe data, that Smart TV provider can understand all content, advertising, product placement, and brand sponsorship that occurs on their TVs, other Smart TVs, STB devices, OTT devices, gaming devices, and so on.

Today’s media infrastructure keeps data locked up behind walled gardens, but Hypha’s UNIe sees across all of them.

Learn more about Hypha’s Oracle of Truth that activates this interoperability here: hyphametrics.com/dispatches/ent…

This data represents the holistic individual media experience, enabling the entire media industry to calibrate their data based on an objective holistic view of the consumer. To close the gap between measurement and currency requires all stakeholders to work together collectively

Great piece by @Alyssa_writes_ on measurement vs currency. adexchanger.com/adexplainer/ad…

With more accurate measurement, we as an industry can better understand how content makes its way across the many fragmented screens and devices available to the modern consumer.

AI is the most accurate tool we have to do so, outperforming humans on identifying and understanding text and images. Hypha’s AI based media detection software, UNIe leverages the power of AI to understand exactly what is being viewed, as it reaches the viewers’ screen.

CTV viewers today have more options than ever before— from scheduled or streamed network programming to UGC + produced content on Youtube. ​​adage.com/article/measur…