IBA International

Traditional PR needs to get its mojo back in a digital-first world. With IBA’s Pitch & Place, we repurpose and tailor your #content for #global success. Maximise your leads and minimise costs by making one great idea work across multiple markets: bit.ly/PR_IBAAsset_27…

AI isn’t just changing search – it’s deciding which brands get ignored. At Adobe Summit, @semrush, CMO, Andrew Warden, warned of the "Bland Tax". If your content is generic, AI filters you out. To survive, you need authority! @sengineland bit.ly/PR_Trend_2404

#Search intelligence – the missing piece to the media intelligence puzzle! By tracking search behaviours across search engines & social, #PR pros can now not only know what’s being said about their brand, but what audiences really want to know: bit.ly/PR_PR_2704 @Cision

IBA sent its clients into #PR orbit in April! ICYMI, check out our mission report as podcasts act as thought leadership launchpads, we plant the #SignalTheory flag in planet press release, & enter a client into a new geographies with a bang: bit.ly/PR_TLP_2404

5, 4, 3, 2, 1... Liftoff! #ArtemisII wasn’t alone in reaching new heights this month – the IBA crew has been shooting for the PR stars – from the thought leadership launchpad & landing on planet press release, to liftoff for clients in new geographies: bit.ly/PR_TLP_2404

Stop letting your best ideas gather digital dust. Strategic content repurposing is the secret to #B2B success. Time to take your core narrative & amplify it across media & social channels to drive both inbound & outbound wins – explore how we can help: bit.ly/PR_IBAAsset_20…

There’s a new content king! ICYMI, in our latest blog, we highlighted why in today’s world of ever-changing #search & discovery, long-form content is making a comeback & how it can be a key differentiator to build trust, credibility, & #SEO authority: bit.ly/PR_TLP_170426

ChatGPT is now a core part of the B2B buyers’ journey & understanding it is crucial for #B2B marketers. Check out this @semrush analysis of 17 months of clickstream data to see how #ChatGPT usage is changing from a B2B perspective: bit.ly/PR_B2BMktg_2004

In the #PR world, data is all around us! But with pressure growing to do more with less, @cision says, PR pros can’t view data as numbers; they must start thinking & understanding what they mean to turn them into insight that influences their PR strategy: bit.ly/PR_PR_2004

#Search & discovery are ever-changing for PR pros, & content strategies must follow. While the focus has been on short-form, long-form content is making a comeback to build B2B authority, trust, & credibility. Find out how to ensure your strategy keeps up: bit.ly/PR_TLP_170426

Is your #B2B strategy missing a vital link? Social media isn’t just for B2C – it’s a powerhouse for nurturing leads & showcasing #industry leadership. If your brand voice needs a boost, iBAengage is here to help you own the conversation: bit.ly/PR_IBAAsset_07…

ICYMI, our new blog highlights the key role #PR pros play in building trust within the #B2B media! As illustrated by one journalist’s amusing experience of Other Imposter Syndrome, relationships must be built on trust, relevance, & authenticity: bit.ly/PR_TLP_1004

Even if you aren’t using #GenAI for content, your content could look AI-generated! #AI is losing its credibility in the public eye – so don’t let your writing follow the same path! Here, @PRDaily highlights 4 tips to ensure you don’t look like a robot: bit.ly/PR_AI_1304

The winner of the #Google search ranking race is… Humans! Of course it is, but new research from @semrush cements it – finding that human-written content appears in the no.1 position 80% of the time, compared to AI-generated content's 9%: bit.ly/PR_Trend_1304 @sengineland

Journalists live & die by their contacts. But what happens when they suffer from the Other Imposter Syndrome? In our new blog, we dive into why #B2B media relationships aren’t built at scale or by #GenAI, but rather on trust, relevance & authenticity bit.ly/PR_TLP_1004

The hard truth: AI adoption is spiking in #PR & the data proves it. Relying too heavily on it can lead to losing brand credibility & audience trust. In their latest tip sheet, @Cision explores where #AI can add value & where human judgment is still key: bit.ly/PR_PR_0704

The mindset that #B2B campaign success is achieved when metrics are at their peak is outdated & leaves PR & marketing pros dangerously close to the 'illusion of excellence' trap. ICYMI, we highlighted why it's time for a mindset realignment: bit.ly/PR_TLP_0204

Content on #LinkedIn is now a leading source for AI search & LLMs, but how can you ensure your brand's content is used? @socialmedia2day says long-form articles are perfect to tap into the rising engagement with longer form posts & discovery behaviors: bit.ly/PR_Trend_0704

The "illusion of excellence" is a dangerous trap for #B2B pros who measure success on #metrics that don’t align with business impact. See why achieving impact requires moving beyond tick-box mindsets & aligning campaigns with long-term goals, here: bit.ly/PR_TLP_0204

Spring has sprung, & the IBA team has been cultivating some serious #PR growth this March – from high-stakes ABM #social campaigns to tier-one media wins at major #energy event. ICYMI, dig into all the seeds we’ve been sowing this month: bit.ly/PR_TLP_2703