IBA International

Under new EU orders from 2027, #Google must share anonymized search data with rival #search engines. But what does this mean for the future of search? Can competitors capitalize? @searchland covers it all here: bit.ly/PR_Trend_2007

As the #WorldCup draws to a close, it’s not only football stars making a name for themselves! Adidas & Netflix have been using the sporting event to bolster their brand. But B2B brands don’t have to miss out. See our tips for gaining coverage during events bit.ly/PR_TLP_1707

Struggling to engage your B2B audience? Social media isn't just for B2C – it's vital for delivering your message and nurturing leads! Let’s build a comprehensive strategy that guides prospects right through your sales journey. Start here today: bit.ly/PR_IBAAsset_13…

Google’s latest unveiling of Gemini Intelligence could be the start of another new #search era! Instead of people using websites, it's agents. Now the focus must be on whether an agent can use your site, not where your site ranks: bit.ly/PR_Trend_1307 @sengineland

Stop chasing the news & start sending signals! The art of the #SignalTheory in B2B is about anticipating industry trends before they hit the news. ICYMI, check out our top tips for PR pros to ensure their brand is an industry leader, not a laggard: bit.ly/PR_TLP_0907

#AI has reshaped the B2B buying process – whether it’s to research, compare, shortlist, or all three, AI now plays a key role. But how much has it affected the decision-making & what do B2B organizations need to do to stand out? @semrush has the answers: bit.ly/PR_AI_1307

In today’s congested B2B world, signals speak louder than words. While monitoring the news & media is valuable, true industry leaders recognize signals before they become stories. PR pros, it’s time to own the theme & use signals to make your stories work: bit.ly/PR_TLP_0907

Digital transformation demands a better #PR strategy & our Pitch&Place strategy does just that. We repurpose and customize your messaging to optimize content value and amplify reach across multiple geographies: bit.ly/PR_IBAAsset_06…

The #FIFAWorldCup has gripped the media – from controversial hydration breaks & to Lionel Messi's enduring star power. But they also teach #PR pros a lesson – on how to spot opportunities & leverage global events to gain earned media: bit.ly/PR_Trend_0807 @Cision

Think #ChatGPT was just a shortcut for drafting content? Think again! The biggest AI shift in #PR is content discovery! ICYMI, our latest blog breaks down @Gartner_inc 2026 comms predictions to see what the next four years hold: bit.ly/PR_TLP_0307

Whether it’s optimizing for traditional search rankings, AI overviews, or #LLMs, B2B marketers must ensure their website is well-positioned for all! Check out this @semrush technical SEO checklist – to ensure your content is crawled, indexed, & surfaced: bit.ly/PR_SEO_0607

AI-driven Metrics, algorithms, and data optimisation have become the latest obsession for many, and the true fundamentals of B2B marketing have been forgotten -- Samuel Walker @IBAPR odwpr.us/3T01vlT

AI didn't just change how PR pros draft content – it’s changed how it's discovered. @Gartner's report confirms PR is entering its biggest transformation in years. #AI perception is now just as important as public perception. Our full breakdown is here: bit.ly/PR_TLP_0307

Is your #B2B social media strategy nurturing leads, or just making noise? In today’s landscape, a tailored plan is vital for guiding prospects through the sales journey. Let’s build a brand voice that resonates: bit.ly/PR_IBAAsset_29…

Time for PR pros to stand up & be counted in the battle for brand visibility in the #AI era! With credibility more important than ever to move the AI visibility needle, @PRDaily puts together a six-step guide to help AI systems understand your content: bit.ly/PR_SEO_2906

Typically, June marks the start of the silly season as ‘out of offices’ fly in, with journalists & editors swapping their desks for deckchairs. But, ICYMI, there’s been no sign of that at the IBA offices. It’s been another blazing hot month of PR activity: bit.ly/PR_TLP_2606

We all know #AI usage is rising, but for what & on which platforms? @pewresearch has revealed the answer – in the U.S., it’s #ChatGPT that came out on top! And many are now turning to it to assist with search instead of professional use: bit.ly/PR_Trend_2906 @socialmedia2day

Who says PR slows down as we approach the silly season? Not at IBA – from new client beginnings, and new geographies to another event-studded month, we ended June and H1 in a blaze of PR activity - check it all out here: bit.ly/PR_TLP_2606

Struggling to turn your #content into actual B2B leads? At IBA, we specialize in optimizing, placing, and repurposing your content across multiple platforms to make sure your message hits the mark – let’s maximize your impact: bit.ly/PR_IBAAsset_22…

#Gemini 3.5 Flash is here & with it comes ‘the intelligent search box’ for long queries – but what does it mean for B2B marketers? Visibility in #AI responses now matters more than ever, & look again at your content – it now must answer questions: bit.ly/PR_Trend_2206 @semrush