ICBA

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📉 Over €1.45 billion lost. 🚨 That’s what the Portuguese soft drink tax has cost our sector and Portugal’s economy. We can change this: it’s time to reconsider this tax, as has been called for by our Portuguese member association, PROBEB. 📚 An independent study by Porto Business School demonstrates that the soft drink tax in Portugal, introduced in 2017, has led to major structural losses, including: 🔻 €434 million in gross value added 🔻 €186 million in wages 🔻 €141 million in tax revenue 🔻 1,156 jobs ⚠️ This tax is reducing economic activity and costing jobs, undermining the soft drinks sector’s competitiveness and Portugal’s growth, without leading to tangible health improvements. Obesity rates in Portugal remain high: 15.7% in 2017 and 15.8% in 2022, according to Eurostat. 💬 Commenting on the study, Marcio Cruz, President of PROBEB, underlined: ‘𝘗𝘶𝘣𝘭𝘪𝘤 𝘱𝘰𝘭𝘪𝘤𝘪𝘦𝘴 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘢𝘴𝘴𝘦𝘴𝘴𝘦𝘥 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦𝘪𝘳 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴. 𝘞𝘩𝘦𝘯 𝘢 𝘧𝘪𝘴𝘤𝘢𝘭 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘪𝘴 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘤𝘶𝘮𝘶𝘭𝘢𝘵𝘪𝘷𝘦 𝘭𝘰𝘴𝘴𝘦𝘴 𝘰𝘧 €1.4 𝘣𝘪𝘭𝘭𝘪𝘰𝘯, 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘢 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥 𝘫𝘰𝘣𝘴, 𝘢𝘯𝘥 𝘦𝘷𝘦𝘯 𝘢 𝘳𝘦𝘥𝘶𝘤𝘵𝘪𝘰𝘯 𝘪𝘯 𝘯𝘦𝘵 𝘱𝘶𝘣𝘭𝘪𝘤 𝘳𝘦𝘷𝘦𝘯𝘶𝘦, 𝘪𝘵 𝘪𝘴 𝘭𝘦𝘨𝘪𝘵𝘪𝘮𝘢𝘵𝘦 𝘵𝘰 𝘢𝘴𝘬 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘵𝘩𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘮𝘰𝘥𝘦𝘭 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘳𝘦𝘢𝘴𝘴𝘦𝘴𝘴𝘦𝘥. 𝘛𝘩𝘦 𝘴𝘦𝘤𝘵𝘰𝘳 𝘪𝘴 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘵𝘰𝘸𝘢𝘳𝘥𝘴 𝘢 𝘣𝘢𝘭𝘢𝘯𝘤𝘦𝘥 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘳𝘦𝘤𝘰𝘯𝘤𝘪𝘭𝘦𝘴 𝘱𝘶𝘣𝘭𝘪𝘤 𝘩𝘦𝘢𝘭𝘵𝘩 𝘸𝘪𝘵𝘩 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺. 𝘛𝘩𝘪𝘴 𝘴𝘵𝘶𝘥𝘺 𝘤𝘰𝘯𝘧𝘪𝘳𝘮𝘴 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘰𝘧𝘵𝘦𝘯 𝘰𝘷𝘦𝘳𝘭𝘰𝘰𝘬𝘦𝘥 𝘪𝘯 𝘱𝘶𝘣𝘭𝘪𝘤 𝘥𝘦𝘣𝘢𝘵𝘦: 𝘵𝘩𝘦 𝘯𝘰𝘯-𝘢𝘭𝘤𝘰𝘩𝘰𝘭𝘪𝘤 𝘴𝘰𝘧𝘵 𝘥𝘳𝘪𝘯𝘬𝘴 𝘴𝘦𝘤𝘵𝘰𝘳 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘭 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘦𝘤𝘰𝘯𝘰𝘮𝘺. 𝘞𝘦 𝘢𝘳𝘦 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘢𝘤𝘳𝘰𝘴𝘴 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺, 𝘭𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴, 𝘳𝘦𝘵𝘢𝘪𝘭 𝘢𝘯𝘥 𝘩𝘰𝘴𝘱𝘪𝘵𝘢𝘭𝘪𝘵𝘺, 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘯𝘨 𝘵𝘰 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵, 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘵𝘢𝘹 𝘳𝘦𝘷𝘦𝘯𝘶𝘦𝘴. 𝘖𝘶𝘳 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵 𝘪𝘴 𝘵𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘯𝘨, 𝘳𝘦𝘧𝘰𝘳𝘮𝘶𝘭𝘢𝘵𝘪𝘯𝘨 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘷𝘦𝘭𝘺 𝘸𝘪𝘵𝘩 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘪𝘦𝘴 𝘵𝘰 𝘣𝘢𝘭𝘢𝘯𝘤𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘩𝘦𝘢𝘭𝘵𝘩, 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘨𝘳𝘰𝘸𝘵𝘩 𝘢𝘯𝘥 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘰𝘳𝘺 𝘴𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺.’ ➡️ What the Portuguese soft drinks sector has shown is that self-regulatory actions work by achieving: 👏 a 51.3% reduction in calorie content between 2013 and 2023 👏 a 25.7% reduction in average sugar between 2018 and 2023, under the protocol signed with the Ministry of Health. This significantly exceeds the 10% reduction target in average sugar content that was set. 📽 Watch the video. ⬇️

The empirical evidence thus far on sugar-sweetened beverage taxes fails to support claims that these taxes will create substantial health benefits. At the same time, their structural limitations make them ill-suited for generating stable, equitable revenue. Explore the latest report from @AdamJHoffer and Jacob Macumber-Rosin: hubs.ly/Q046CLBY0

Guess which sector is the most innovative in the food and drink industry! 🙌 It’s our sector: the soft drinks sector. The new FoodDrinkEurope Data & Trends Report is out and, for another year, ranks the soft drinks sector as the top innovator in the food and drink industry. As a proactive and consumer-centric sector, we actively listen and respond to what consumers need, and we take our responsibility in supporting balanced diets and building a more sustainable future for Europeans. We can lead the way forward by investing significantly in innovation and this is what enables us to: ✅ meet evolving consumer needs and preferences by expanding beverage choices, especially with low-/no-sugar options 🌍 decarbonise our operations 🔄 advance circularity of our beverage packaging 💧protect our water resources and biodiversity To continue leading in innovation, our sector needs to operate within a regulatory environment that truly supports innovation. ➡️ The EU’s simplification efforts can help by removing outdated rules that hinder innovation. This is the case for the 30% energy reduction rule limiting the use of low-/no-calorie sweeteners. This rule, which has no technical or scientific justification, should be removed to enable the industry to make further progress in sugar reduction and develop new beverages with no/low sugar. 🔎 Check out the report 👉 fooddrinkeurope.eu/wp-content/upl…

February is gone in a flash! Before we welcome March, here’s a quick look back at our key updates from the month. 🔔 𝐓𝐢𝐦𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐄𝐔 𝐭𝐨 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐚𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐬𝐞𝐜𝐭𝐨𝐫: In his latest article on Euractiv, our Director General, Nicholas Hodac, reflects on the progress made one year after the launch of the EU Vision for Agriculture & Food. Nicholas underlines the top priorities to drive faster EU action, including removing outdated rules hindering innovation, making laws simpler and clearer and ensuring evidence-based policies that promote fairness across the entire food supply chain. 🔎 Check out the article 👉 euractiv.com/opinion/time-f… 🎥 And watch our video 👉 youtube.com/watch?v=fqbDAC… 🎥 𝐖𝐡𝐲 𝐨𝐮𝐫 𝐬𝐞𝐜𝐭𝐨𝐫 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐄𝐮𝐫𝐨𝐩𝐞’𝐬 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐞𝐬 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬: We released a new video featuring Herrljunga Drycker AB, a Swedish beverage company based in Herrljunga, in the heart of Västra Götalandm, since 1911. The company contributes to local employment and sustainable growth – a local story illustrating how our sector drives jobs and prosperity across Europe. Watch the video here 👉 youtube.com/watch?v=5o7faJ…. 💡𝐈𝐭’𝐬 𝐮𝐬 - 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐬𝐞𝐜𝐭𝐨𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐝𝐫𝐢𝐧𝐤 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲! The latest FoodDrinkEurope Data & Trends Report has been released and, for another year, ranks the soft drinks sector as the top innovator in the food and drink industry. We innovate in many ways, from expanding consumer choice to meet evolving needs and preferences to decarbonising our operations and protecting water resources and biodiversity. See our post👉 linkedin.com/feed/update/ur… 📣 𝐉𝐨𝐢𝐧 𝐮𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 𝐒𝐮𝐦𝐦𝐢𝐭! On 26 March, Europe’s association professionals will gather in Brussels for the European Association Summit, organised by ESAE - European Society of Association Executives. They will discuss a wide range of key issues shaping the future of associations, from leadership, governance and advocacy to talent, cybersecurity and innovation. Join the conversation and secure your place now 👉 esae.glueup.com/event/european…

New news! European Food Safety Authority just reaffirmed what decades of evidence have consistently shown: the common sweetener sucralose is safe within recommended guidelines. Rigorous #science. Consistent outcomes. When it comes to food #safety, we trust the #evidence.

Real progress happens when industry, governments and communities work together. In 2026, we’ll keep listening, collaborating and communicating while members invest in sustainability, innovation and responsible marketing. icba-net.org/industry-commi…

Ensuring packaging is recycled or reused and achieving circularity begins at the design stage. To help, ICBA members are reducing excess packaging, making recycling easier, and collaborating to develop and implement standards and best practices. icba-net.org/about-us/

ICBA members support evidence-based national and global food safety standards and guidelines, as well as multilateral efforts to accelerate progress on global goals. Safety is our top priority. Learn more: icba-net.org/industry-commi…

#DidYouKnow ICBA members make major contributions to global health goals? For example by offering more low- and no-calorie options - just one of the many ways our members will continue delivering beverage choices everyone can enjoy in 2026. icba-net.org/industry-commi…

🎥 Conoce PetOne, una planta de reciclaje de PET grado alimenticio que transforma más de mil millones de botellas al año. Un ejemplo de cómo nuestros asociados construyen un futuro más limpio desde la innovación.

Continued free trade between Canada, the United States, and Mexico are critical to the beverage supply chain and keeping prices down. Learn more at RefreshCanada.ca

Many of us began 2026 with resolutions to make health a priority. Remember, evidence shows enjoyment is part of eating well and treats can be enjoyed within nutrition guidelines. No matter your dietary priorities, ICBA members provide choices that fit, including with less sugar.

@WHO 2/2 Read our full statement: bit.ly/4iXbgu2

1/2 ICBA welcomes what @WHO has called the "most ambitious" political declaration on NCDs yet, which acknowledges that all stakeholders, including the private sector, have an important role in advancing solutions. We are committed to #collaboration.

We are America’s beverage companies, making American products, with American workers, in America’s hometowns. Learn about how we are fueling local economies, providing good-paying jobs and supporting our neighbors at WeDeliverForAmerica.org

📢 DON'T MISS the International Sweeteners Association (ISA)’s virtual roundtable on the latest science on low/no-calorie #sweeteners and their role in weight management. This roundtable will be a key opportunity to discuss with three of the SWEET project investigators their latest SWEET research, a 1-year randomised controlled trial demonstrating that incorporating low/no-calorie sweeteners into a balanced diet can help people with overweight or obesity maintain weight loss over one year. Moderator: Laurent Oger, Director General, ISA Speakers: 🔹 Professor Jason Halford, University of Leeds, UK 🔹 Professor Jo Harrold, University of Liverpool, UK 🔹 Professor Ellen Blaak, Maastricht University, the Netherlands 💻 LinkedIn 🗓 6 November 🕒 15:00-16:00 CET 🔎 Fore more information and registration, please visit 👇linkedin.com/events/7384885…

3/3 Such measures work against the shared goal of reducing sugar and calories, and risk discouraging innovation that benefits consumers and public health alike. 👏 @Icba_Latam

2/3 That’s why ICBA expresses concern about proposals to impose new taxes on beverages that contain no sugar, no calories, and use low- and no-calorie sweeteners.

1/3 Beverage companies have responded to the call to reformulate + reduce sugar + calories in their products. These innovations have made a measurable difference: from 2000 to 2020, Latin Americans have reduced sugar consumption from beverages by 18.6% and calorie intake by 15.4%