IDC

The smarter your MSP gets about your environment, the harder it becomes to challenge their pricing. IDC forecasts $22.5 trillion in cumulative AI economic value between 2025 and 2031. MSPs are investing to capture their share and passing the cost to buyers whose contracts don't reflect the efficiency gains. The buyers who close that gap maintain independent visibility into their own environment and walk into renegotiations with evidence. IDC's Tom Collins has the breakdown. 🔗Read the IDC blog: idc.com/resource-cente… #ManagedServices #ITSourcing #IDCResearch

❗ SEO ≠ AEO ❗ In an era where AI-generated responses shape market success, treating AEO as just an extension of SEO is a costly mistake. According to IDC Research Director Roger Beharry Lall, only 35% of organizations have enterprise-wide content capabilities. Is your organization prepared to succeed in the AEO environment? Read the latest IDC blog for more: bit.ly/4uGze0X #AEOStrategy #IDCResearch #LLMOptimization

Apple didn't try to win AI by having the biggest model or the loudest demo. It waited until it could make AI feel invisible. #WWDC26 was the moment that strategy became visible. A rebuilt Siri running on Apple's own foundation models. Privacy architecture designed before the product, not bolted on after. AI that works across every device without asking users to change how they behave. Three IDC analysts were in the room. Their read: Apple just reclaimed the AI narrative. Read the full analysis: bit.ly/4aby32m #IDCResearch #SiriAI #AppleIntelligence

Kyndryl's analyst relations team was fielding hundreds of simultaneous intelligence requests across every practice and geography. Responding to all of them took weeks. IDC Quanta cut that timeline to minutes. Same research. Same analytical rigor. A fraction of the wait. Mark Terranova, Head of Analyst Relations at Kyndryl, on what that shift made possible, and what it means for every enterprise AR function still running one request at a time. Read the full story 🔗 bit.ly/4vYvkkZ #AnalystRelations #MarketIntelligence #IDCQuanta

Tomorrow is World Wi-Fi Day, and the timing could not be better. IDC research shows Wi-Fi 7 has gone from under 1% of the enterprise market just two years ago to nearly 45% today, making it one of the fastest standard transitions IDC has ever tracked. The driver? A wave of organizations that skipped Wi-Fi 6E entirely and are now leaning hard into Wi-Fi 7 to handle the density, latency, and AI workload demands of modern enterprise environments. IDC Senior Research Manager Brandon Butler breaks down what is behind the shift and what IT leaders should be planning for next. 📶 bit.ly/4a917aE #WorldWiFiDay #WiFi7 #EnterpriseNetworking

Your content budget is working harder than ever, so why is your content reaching fewer buyers? AI discovery engines now filter out generic vendor messaging before it ever reaches a buyer. The mechanism is simple: content that humans scroll past, AI buries. If your content isn't earning trust at the human level, it won't earn visibility at the AI level either. IDC built the framework to fix that. 📥 bit.ly/43IHW3M #ContentMarketing #B2BMarketing #IDCResearch

Agentic AI doesn't deliver a fixed output for a fixed input. It learns. It adapts. It executes across multi-step processes in ways no traditional ROI model was built to capture. Your CFO still wants a number. IDC's Andrea Siviero has the six-pillar framework that gives you the right one. Read the IDC blog today: bit.ly/4vWNnIp #AgenticAI #AIROI #IDCResearch

SpaceX paid $60 billion for a company doing $2.6 billion in annualized revenue. The acquisition changes who controls the model layer in enterprise software engineering. Cursor gains the infrastructure to compete at frontier scale on its own terms, shifting the competitive dynamics for every player in the agentic coding market. IDC's Arnal Dayaratna has the full analysis. 🔗 Read the blog: bit.ly/4uMdYH8 #AgenticCoding #EnterpriseAI #IDCResearch

65% of organizations lack the content infrastructure to compete where buying decisions are now being shaped. AI tools cite the sources they already trust, and most B2B brands aren't built to be one of them. The brands closing that gap now are building visibility that compounds while everyone else waits for traffic that isn't coming. IDC's Roger Beharry Lall has the full breakdown 👇 🔗 bit.ly/4uGze0X #AEO #B2BMarketing #IDCResearch

Enterprise AI buyers have stopped rewarding ambition and are now rewarding credibility. The vendors gaining ground in the agentic AI era are the ones putting independent data and validated market position behind every conversation. IDC research is built to get you there. 🔗 bit.ly/4ebHxgo #IDCResearch #AIMarket #AIStrategy

AI infrastructure revenues look extraordinary. They're also hard to trust at face value. Circular financing has made the headline numbers difficult to read. IDC's Eric Newmark argues the real signal is at the application layer and explains why that's where enterprise tech decision-makers should be placing their focus right now. If you're building or advising on AI strategy, this one's worth your time. 🔗 Read the latest: bit.ly/4xsc2Gf #AIStrategy #EnterpriseAI #IDCResearch

Your security framework was built before agentic AI rewrote the risk surface. Don't miss your chance to close that gap. IDC analysts Frank Dickson, Grace Trinidad, Jennifer Glenn, and Matt Eastwood are live Wednesday with the blueprint for scaling AI without leaving your organization exposed. ‼️ Registration closes soon. 🔗 Reserve your spot today: bit.ly/4fzI3Wm #AgenticAI #AIGovernance #EnterpriseAI

77% of organizations already have AI agents in production. The deployment debate is over. Vendors are embedding. System integrators are building proprietary. Buyers are hedging. Nobody bets on one supplier in a market this young. IDC's Neil Ward-Dutton maps the full agentic AI ecosystem and what it means for your enterprise strategy. Read the blog today 👉 bit.ly/4xucEeO #AgenticAI #EnterpriseAI #AIStrategy

PC prices are rising and IDC doesn't see relief before end of 2027. Global shipments down 11.3% in 2026. Q4 forecast to fall 20% YoY. Average selling prices up 17% this year. The window for favorable pricing is closing fast. IDC analysts Jitesh Ubrani and Jean Philippe Bouchard have the full breakdown Learn more 👉 bit.ly/3PUSBFp #PCMarket #SupplyChain #TechIndustry #IDCResearch

IDC welcomed three leaders to its C-suite. Nick Mercurio as CRO. Joe Bradley as CTO. Dave McKenna as CISO. The team defining technology intelligence for the AI economy just got a lot stronger. 🔗 Read the full announcement: bit.ly/4aEa6Ra #IDCLeadership #TechIntelligence

Your buyers in Europe have heard "sovereign" so many times it stopped meaning anything. That's your problem to solve. IDC analysts Rahiel Nasir and Duncan Brown are sharing the research on what customers are measuring and what that means for how you sell. 🕐 One hour 📆 June 18 🔗 Register today: bit.ly/49vDj0o #IDCResearch #DigitalSovereignty #IDCWebinar

Enterprise technology roadmaps used to span five years. Now many organizations are planning 18 months ahead, and that window keeps shrinking. @Perficient's VP of AI Data Platforms, Eric Walk explains how the firm helps clients navigate this reality: move in weeks not years, apply AI to specific problems with clear outcomes, and ground every recommendation in trusted research rather than internet noise. "Trusted inputs produce trusted outputs." It is a simple principle. Getting it right is not. Read the blog ➡️ bit.ly/4vE9B1K #AIStrategy #EnterpriseConsulting #DigitalTransformation #IDCResearch

Rankings don't find you. You earn them. The IDC FinTech Rankings revenue survey is open, the program that sets the definitive market record for FinTech providers globally. So is Real Results, IDC's platform for documenting the outcomes your customers have actually achieved. Both submission windows are live. If your company belongs in the conversation, this is where it starts. 🔗 bit.ly/4uufair #IDCFinTechRankings #IDCRealResults #AcceptingNominations

1.15 billion active AI agents by 2029. 217 billion actions per day. That scale changes what governance means for your organization and how much it costs to get it wrong. The gap between early winners and costly remediators won't be the technology they chose. It'll be the discipline they applied before they deployed it. Stephen Elliot maps the 7-domain framework executives need to get ahead of that gap. 🔗 bit.ly/4v0F7qO #AgenticAI #AIGovernance #EnterpriseAI

With the release of Fitbit Air, Google is consolidating Google Fit, Health Connect, and Fitbit into a single platform. The $99 screenless tracker is the entry point. The real play is what sits underneath: an AI health coach built on Gemini, medical records integration, and a subscription model bundled into Google's broader AI tiers. Google is less interested in selling you a tracker than in becoming the platform that ties all your health data together. IDC Research Manager Jitesh Ubrani breaks down what that means for the wearables market and the competitors in its path. Learn more 👉 bit.ly/4xpv6VQ #Wearables #DigitalHealth #GoogleHealth #AIStrategy #IDCResearch