IDC

The traditional marketing funnel is breaking down. Buyers now move through AI-mediated, self-directed journeys, blending human interaction, self-service content, and AI-assisted exploration. In this upcoming IDC webinar, Greg Ireland and Laurie Buczek examine how marketing leaders are redesigning content engines, data strategy, and journey orchestration for this new reality. 📅 March 25, 2026 👉 Save your seat: bit.ly/4sNqZ2u #B2BMarketing #RelevanceInMarketing #GoToMarket

Most GTM decisions don't fail because of execution. They fail because the wrong calls get locked in too early. IDC breaks down how leaders are navigating GTM decisions under pressure and why waiting for proof often means reacting too late. Because in today's market, the cost of being directionally wrong is higher than moving slowly. Watch the full analysis today: bit.ly/4bmLgEY #GTMStrategy #B2BMarketing #MarketingLeadership

The future of digital advertising may be shaped by agents, not audiences. By 2030, agentic AI is expected to redefine how ads are discovered, targeted, and transacted, shifting control toward intelligent systems acting on behalf of users and brands. This shift has significant implications for platforms, marketers, and revenue models across the ecosystem. 👉 Read the full analysis: bit.ly/3NJeLcr #AdTech #AgenticAI #DigitalAdvertising

Something big is coming to #IDCDirections. For years, Directions has been the place where ideas shape the future of the industry. This year, we’re taking the next step. Stay tuned, we’re preparing to announce something that will launch our customers forward. 📍 Boston, MA 🔗 bit.ly/4advIEi

Generative AI is expanding the attack surface faster than most organizations can adapt. This IDC blog explores how AI-driven cyber risk is evolving and why security strategies must shift to address new threat vectors, data exposure risks, and model-level vulnerabilities. For security and technology leaders, understanding this shift is critical as AI becomes embedded across the enterprise. 👉 Read the full analysis: bit.ly/3NbFcY9 #Cybersecurity #RiskManagement #SecurityLeadership

Not all data is a signal. A signal is directional evidence that something is shifting and it demands action, not more analysis. The risk isn’t missing signals. It’s waiting too long to act on them. Learn how to activate signals when it matters most: bit.ly/3MWfh6p #GTMStrategy #B2BMarketing #MarketSignals

🤖 AI is changing how buyers discover, evaluate, and decide, often before vendors see a signal. Join IDC's Greg Ireland and Laurie Buczek to explore how AI-mediated buying journeys are reshaping engagement and what tech marketers must do to stay visible and credible. 📆 March 25 @ 11:00 AM ET 👉 Register now: bit.ly/4sNqZ2u #B2BMarketing #GoToMarket #TechMarketing

Conflict in the Middle East is beginning to ripple beyond the region, touching energy markets, supply chains, and the broader digital economy. In this clip, IDC’s Ranjit Rajan discusses how these developments could influence global IT outlooks and what technology leaders should be watching in the months ahead. More context in the full analysis: bit.ly/4s4hNqK #DigitalEconomy #Geopolitics #ITSpending

AI agents are quickly moving from productivity tools to critical infrastructure, a shift that changes the risk equation (and investment priorities) dramatically. As organizations deploy more autonomous systems, the question will no longer just be “Was data exposed?” It will be “What decisions were shaped by a compromised system?” In our latest blog, Alessandro Perilli explores the implications — and what CIOs, CISOs, and boards need to rethink as AI agents gain real authority inside the enterprise. Read the full IDC analysis here: bit.ly/4lAkmOP #IDCPerspective #Cybersecurity #Governance #EnterpriseAI

AI infrastructure demand continues to reshape the server market. IDC’s latest Worldwide Quarterly Server Tracker reveals how hyperscaler and enterprise investments are driving the next phase of server market momentum. 👉 Read the full press release: bit.ly/4bnqHbs #IDCNews #AIInInfrastructure #TechMarket

🧠 Enterprise storage investment continues to gain momentum. IDC’s latest research highlights how demand for modern data infrastructure is evolving as organizations scale AI, analytics, and data-intensive workloads. 👉 Read the full press release: bit.ly/4lsNwiD #IDCNews ##EnterpriseStorage #DataInfrastructure

Memory shortages and supply chain disruptions are reshaping the PC outlook. The revised forecast signals sustained pressure on device availability, pricing, and shipment growth into 2027. 👉 Read the full press release: bit.ly/4lqHe2Z #PCMarket #TechForecast #IDCNews

AI strategy is easy to talk about. Execution is harder. In this preview, Jonathan Share gets into what’s separating organizations that are scaling AI from those still experimenting. At IDC Directions, the conversation shifts from ambition to accountability. If you’re serious about what comes next, start here: bit.ly/4advIEi #IDCDirections

Half of EMEA C-suite leaders rank industry events as their #1 source for technology insights. Not vendor websites. Not peer conversations. Not supplier events. Not even sales meetings. According to IDC’s WW C-Suite Tech Survey 2025, events outperform every other channel in informing technology decisions. Engage Europe’s top CIOs and executives. Partner with IDC through event sponsorships 🎯 bit.ly/40o7BwY #TechMarketing #IDCEvents

AI is doing more than enhancing defense, it is also reshaping the threat landscape itself. In a recent interview with BizTech Magazine, IDC's Dr. Grace Trinidad examines how AI-powered cyberattacks are accelerating and what that means for enterprise risk, data readiness, and response strategies. 👉 Read the full analysis: bit.ly/4ukXKG0 #Cybersecurity #SecurityLeadership #DigitalResilience

Data is now at the center of AI execution. In this preview, Stewart Bond highlights the shifts shaping 2026 and the conversations we’ll be having at IDC Directions. If modernization is on your roadmap, this is worth your attention. Explore more: bit.ly/4advIEi #IDCDirections

Growth is easy to see, what’s driving it isn’t. Behind every upward trend are shifting buyer filters and tougher standards for trust. If you want to understand what separates real momentum from hype, start here: 👉 bit.ly/3M2MsoA #GTMStrategy #MarketSignals #B2BMarketing

Most GTM decisions are made with partial visibility. You see pipeline and performance. You do not always see the buyer filters and competitive pressures shaping the outcome. In this IDC analyst interview, we break down what is really influencing tech decisions and how leaders should respond. 👉 Get the full picture: bit.ly/4109mk5 #GTMStrategy #MarketingLeadership #BuyerDecisionsMaking

The conflict in the Middle East is introducing new variables into the global IT spending outlook. Stephen Minton, Laurie Buczek, Rick Villars, Lapo Fioretti, Ranjit Rajan, Harish Dunakhe, Andrea Siviero, Jebin George, Thomas Meyer, Ashish Nadkarni, Simon Ellis, and Jean Philippe Bouchard assess how energy volatility, infrastructure resiliency, semiconductor markets, AI investment, and cybersecurity demand could shape 2026 growth under both baseline and downside scenarios. 👉 Read the full analysis: bit.ly/4s4hNqK #ITSpending #GlobalOutlook #TechnologyMarkets

Tariff policy is shifting again and the ripple effects across global tech markets are real. IDC's Simon Ellis outlines how the latest tariff developments are impacting supply chains, pricing strategies, and sourcing decisions across the technology ecosystem. For a deeper analysis from Simon Ellis and Phil Solis read the full IDC perspective below. 🔎 Get the full insight: bit.ly/4svh6Xc #SupplyChian #TechStrategy #MarketOutlook