IDC

Business-led development just got a lot more real. Major AI vendors are now working with the big consultancies to push prompt-based coding into every line of business. The pitch: any employee, generating and updating code from a plain-English prompt. Shadow IT had a skills barrier. This doesn't. The question isn't whether your colleagues will start building. It's whether you'll have governance, security review, and clear ownership in place when they do. See what you should do next 👇 bit.ly/3QEOFbL #CIO #AIStrategy #FutureOfIT #IDC

71% of B2B tech buyers now prefer digital channels over traditional sales engagement. Yet most go-to-market motions haven't kept pace. The result? More pipeline. Lower conversion. Longer cycles. On May 13th, four IDC Research Directors examine where the pipeline-to-revenue gap comes from and what high-performing organizations are doing differently to close it. Register for the panel today: bit.ly/3QGkXTH #ExpertPanel #B2BMarketing #IDCResearch

The AI price war narrative misses the point. Enterprises aren't buying AI because it got cheaper. They're buying it to drive outcomes: faster decisions, stronger customer experiences, real business value. And yet IDC research shows 39% of organizations are still prioritizing AI governance as a baseline requirement, while 35% can't yet demonstrate ROI. The gap isn't the technology. It's execution. It's operating model. It's readiness. The winners won't be defined by cost. They'll be defined by who delivers trusted outcomes at scale. Read more: bit.ly/4cWThBt #AI #EnterpriseAI #CIO #TechStrategy

By 2029, enterprises will collectively run more than one billion AI agents. Is your infrastructure, and your strategy, ready for that? That was one of the questions IDC Directions 2026 was built to answer. 700+ leaders. 82 analysts. 29 sessions. You can catch up on all of it now. Every keynote, every breakout, every analyst perspective — on demand. 🔗 See IDC Directions On Demand: bit.ly/48zlb59 #IDCDirections #OnDemandInsights

A three-month conflict alone could shave ~1 percentage point off global IT growth in 2026 — and for EMEA, the exposure runs deeper. Energy price shocks, cloud resilience gaps, and supply chain pressure are hitting closest to home. IDC is back with an updated economic and IT impact assessment: what's changed, what EMEA technology leaders need to prioritize now, and where investment is still moving forward. 📆 May 2. One hour. The intelligence you need to plan for the second half of 2026. 🔗 Register now: bit.ly/3OY6cLo #IDCWebinar #ITOutlook #EMEA

By 2029, agentic AI will account for 26%+ of worldwide IT budget growth, totaling $1.3 trillion in spend. Most enterprises are investing. Far fewer are ready. IDC's CIO Summit New York is where senior technology leaders get the frameworks, benchmarks, and peer perspective to close that gap. One day. Real decisions. 📍 May 14 | Convene, 101 Park Ave, NYC 🔗 Secure your seat: bit.ly/4czDvxu #IDCCIOSummit #CIOSummitNY

The used smartphone market grew 4x faster than new in 2025 — and it's just getting started. 📱 Longer upgrade cycles, rising memory costs, and growing demand for used flagships are reshaping how the world buys smartphones. Keep up where the market is heading: bit.ly/49sv7x6 #UsedSmartphones #MobileMarket #IDCData

The EMEA PC market is seeing a clear migration toward higher‑end devices. Regional momentum is redefining where growth and value sit today, making strong market intelligence essential to staying ahead of the curve. IDC analysts Isaac Thiga Ngatia and Laszlo Toth unpack what is driving the premium shift across the EMEA region. Unlock more viewpoints with IDC: bit.ly/4e8DqSy #PCMarket #EMEA #MarketIntelligence #TechInsights #IDCResearch

New IDC analysis. Fresh GTDC data. The technology distribution trends your strategy can't afford to miss. Join IDC's Thomas Meyer and Ryan Reith and GTDC's Kativa May on April 29 for an executive update: bit.ly/4sUU9fJ #ChannelChat #ExecutiveUpdate #TechTrends

The U.S. smartphone market is shifting toward premium. Higher-end devices are capturing more of the momentum. 📊 Explore the data behind the shift: bit.ly/49sv7x6 #Smartphones #CIO #TechStrategy

Interest is easy to generate. Earning trust at the moment of decision is harder. By the time buyers enter evaluation, they are no longer looking for messaging, they are testing it. What gets validated, what gets ignored, and what moves forward all change in that moment. The advantage goes to teams that understand these shifts and design their strategy around them. 👉 Get the Proof Playbook: bit.ly/4lYcwPj #GTMStrategy #B2BMarketing #BuyerDecisionMaking

Smartphone growth has stalled. Cost pressure is reshaping the market. Rising memory prices are forcing tough tradeoffs across the ecosystem. Leaders are holding share and protecting margins, while others face sharper declines and pricing pressure. 📊 Explore the market shift: bit.ly/49sv7x6https:/… #Smartphones #MarketTrends #CIO #TechStrategy Nabila Popal, Kiranjeet Kaur, Anthony Scarsella

⏰ Last chance to register! Agentic AI is driving new infrastructure requirements across the enterprise. Join Ashish Nadkarni and Matt Eastwood as they share IDC’s latest perspective on scaling AI workloads and evolving toward AI factory models. 👉 Register now before it begins: bit.ly/4sI1xvX 📆 Tomorrow, April 22 at 11:00 AM EST #AgenticAI #ITStrategy #AIInfrastructure

AI infrastructure is scaling faster than most expected. Investment is accelerating as organizations build out the compute, storage, and networking required to support AI at scale with long-term spending set to reach unprecedented levels. 👉 Read the full analysis to understand what’s driving this surge: bit.ly/3QjuhwG #TechTrends #Infrastructure #ITSpending

AI is only as effective as the data behind it. In ITSM, that reality shows up fast. When CMDB data is incomplete or outdated, AI struggles to deliver meaningful results. When it’s accurate, connected, and cost-enriched, outcomes change dramatically. We’re seeing a clear divide: Some organizations are scaling inefficiencies Others are unlocking faster service, lower costs, and stronger ROI The deciding factor is data quality. Explore what separates the two: idc.com/resource-cente… #AI #ITSM #DataQuality #CIO

Since announcing IDC Quanta at IDC Directions last week, the response from the market has been overwhelming. Grounded in 60+ years of IDC expertise, Quanta delivers trusted intelligence inside the workflows where it matters most. Early access is full, but you can reserve your spot on the waitlist: → bit.ly/4mBLv4t #IDCQuanta #EnterpriseAI #DecisionIntelligence

After 10 consecutive quarters of growth, the smartphone market just hit a reset. Rising component costs and supply constraints are starting to outweigh demand, forcing OEMs to rethink pricing, production, and strategy. The shift isn’t just about volume. It’s about pressure across the entire ecosystem. 📉 Get the full analysis: bit.ly/4tgV6zY #Smartphones #TechMarket #SupplyChain #IDC

India’s smartphone market isn’t just slowing. It’s being squeezed. Rising costs and weaker demand are reshaping how and when consumers upgrade. 📊 Explore what’s really driving the shift: bit.ly/49sv7x6 #Smartphones #MarketTrends #TechIndustry

Buyers aren’t doubting AI. They’re doubting the outcomes. No visibility. No proof. No trust. 🔍 See what it takes to turn interest into investment: bit.ly/4cz5n3B #AI #CIO #TechStrategy

From datacenters to AI factories, the shift is underway. How should organizations rethink infrastructure for agentic AI? Join Ashish Nadkarni and Matt Eastwood as they break down what it takes to scale AI, support new workloads, and modernize for what’s next. 👉 Save your spot: bit.ly/4sI1xvX 📅 April 22 at 11:00 AM EST #AgenticAI #Datacenter #TechTrends