International Institute for Legislative Affairs

A 50% tobacco tax increase could: • Save 89,550 lives by 2029 • More than double revenue to KES 42.7B This is what evidence-based leadership looks like: protecting lives while strengthening public finances. Kenya can lead. #TobaccoTaxSavesLivesKE #TobaccoControl

@KETCA254 @scadkenya @DOHG14 @Being_Africa @kenconetwork @NCDAllianceKe @stowelink_inc @nta_kenya As we approach #WorldNoTobaccoDay 2026, the call is clear: we must continue to expose tobacco industry tactics, strengthen policies that protect the youth, and ensure that public health remains the priority over corporate profits. @AfricaNoTobacco @TobaccoMonitor @ACBF_Official

@KETCA254 @scadkenya @DOHG14 @Being_Africa @kenconetwork @NCDAllianceKe @stowelink_inc Without safeguards - effective regulation, taxation, advertising restrictions & public awareness - we risk seeing decades of progress in tobacco control slowly eroded. Now is the time to act to protect youth from a new generation of addiction. @nta_kenya #WorldNoTobaccoDay2026

The upcoming #WorldNoTobaccoDay (May 31, 2026) will be marked under the theme “Unmasking the appeal – countering nicotine & tobacco addiction.” This a timely reminder that the industry has not slowed down. Rather, it has evolved. @KETCA254 @scadkenya @DOHG14 #TobaccoControl

@KETCA254 @scadkenya @DOHG14 For Kenya, #WorldNoTobaccoDay should be a moment of reflection. Our youth represent the country’s greatest asset, yet they are also a primary target for the next wave of tobacco & nicotine products. @Being_Africa @kenconetwork @NCDAllianceKe @stowelink_inc #TobaccoControl

Illicit trade is often used as an excuse to block stronger tobacco taxes and regulations. But the evidence tells a different story. Illicit trade can be addressed through strong systems, transparency, and cooperation between countries. Learn more 👇

🚭 Illicit trade in tobacco products poses a serious threat to global public health, security and government revenues. 🌍💰 📜 The Protocol to Eliminate Illicit Trade in Tobacco Products is an international treaty with the objective of eliminating all forms of illicit trade in tobacco products through a package of measures implemented by countries in cooperation with each other. 🤝 🌱 The implementation of the Protocol supports Parties in achieving these SDG Goals: 💚 #SDG3 – Good Health and Well-Being ⚖️ #SDG16 – Peace, Justice and Strong Institutions 📈 #SDG8 – Decent Work and Economic Growth ✨ The Protocol helps to: ✔️ Sustain the advances from the WHO Framework Convention on Tobacco Control 💰 Prevent revenue losses by governments 🚫 Counteract the “scare” tactics of the tobacco industry against tax increases Learn more -> fctc.who.int/protocol

If tobacco taxes remain unchanged, cigarettes stay affordable, consumption can rise, and governments lose potential revenue. Evidence shows stronger tobacco excise taxes reduce tobacco use while supporting public revenue.Doing nothing is also a policy choice and it comes at a cost. #TobaccoTaxSavesLivesKE #TobaccoControl

If we do nothing: Current tax levels mean cigarettes remain affordable, consumption rises, and revenue declines. Doing nothing is a choice—and it's costing us. #TobaccoTaxSavesLivesKE @MOH_Kenya @KETCA254 @ParliamentKE @NAssemblyKE @Senate_KE @TreasuryKE @WHO @AfricaNoTobacco

IILA had the pleasure of hosting Adedeji Adeniran, Director of Research at @csea_afric, during a courtesy visit to our office. The meeting provided an opportunity to engage with the IILA team and reflect on progress supporting evidence-based policy through the Tobacco Control Data Initiative (TCDI) Africa Dashboard, while aligning on upcoming engagements with key government stakeholders addressing tobacco use in Kenya. #TCDI #TobaccoControl

What if policymakers could predict how tobacco tax policies affect both public health and government revenue? The Tobacco Excise Tax Simulation Model provides evidence to guide smarter, data-driven decisions. Stronger tobacco taxation can reduce tobacco use while strengthening domestic revenue. #TobaccoTaxSavesLivesKE #TobaccoControl

Tobacco continues to place a heavy burden on Kenya’s health system and economy. With 12,000 lives lost annually, the need for stronger tobacco control policies and sustained action has never been more urgent. #TobaccoTaxSavesLivesKE #TobaccoControl #TCDI

Today, policymakers, public health advocates, and stakeholders have convened for a sensitisation meeting with Members of the National Assembly on tobacco taxation. The meeting highlights how stronger tax policies can reduce tobacco use and advance tobacco control in Kenya. #TobaccoTaxSavesLivesKE #TobaccoControl #TCDI