IMPALA

🚨IMPALA publishes One billion subscribers and counting – a moment for ambition, experimentation and collaboration Setting out 5 priorities to shape the next phase of the digital music market (see infographic) 📄 Statement: tinyurl.com/59rhue9f 📘 Plan: tinyurl.com/ncuwwzzh

Today IFPI with @RIAA, @a2im, @winformusic, @IMPALAMusic, @GrammyAwardsRS, @sagaftra & @human_artistry have announced a unified approach to voluntary track labeling to give fans clearer information about the use of generative AI (GenAI) in sound recordings ifpi.org/music-communit…

Les organisations internationales de la musique, dont @winformusic et @IMPALAMusic, s'associent pour proposer un étiquetage standard des contenus, qu'ils soient entièrement (AI) ou partiellement (ai) générés par IA Communiqué ▶️ #ailabeling" target="_blank" rel="nofollow noopener">humanartistrycampaign.com/fr/news#ailabe…

Music community launches unified approach on track labelling for generative AI as industry standard musicweek.com/digital/read/m…

As set out in IMPALA’s Digital Music Plan, clear definitions and industry-wide AI labelling are crucial for the independent sector — an important first step towards a provenance system the whole industry can embrace as a quality mark.✅ Digital Music Plan👉tinyurl.com/ncuwwzzh

🚨 Music organisations, including IMPALA, IFPI, RIAA, A2IM, WIN, The Grammys, SAG-AFTRA and the Human Artistry Campaign, have introduced a voluntary labelling programme to bring greater transparency to the use of GenAI in sound recordings. Statement 👉 tinyurl.com/mtpv3uns

We look forward to working with partners across the ecosystem to turn these recommendations into action and make the market larger, fairer, more diverse and more transparent.

🎶 Approved by the IMPALA board after a two-month stakeholder consultation, the plan covers the whole digital music market. It sets out recommendations for digital services, labels & distributors to grow the market culturally, financially & sustainably.

🚨IMPALA publishes One billion subscribers and counting – a moment for ambition, experimentation and collaboration Setting out 5 priorities to shape the next phase of the digital music market (see infographic) 📄 Statement: tinyurl.com/59rhue9f 📘 Plan: tinyurl.com/ncuwwzzh

The top tips have been developed by the Music Climate Pact’s Digital Working Group (DWG), of which IMPALA is a co-chair, based on researched best practise

The Music Climate Pact & Deezer have teamed up to publish Sound Choices - 10 easy tips for fans to reduce their impact while listening to digital music services. Read the full statement 👉 tinyurl.com/49hprzxa Also see MCP’s Annual Report for 2026 👉 tinyurl.com/4hhynpvn

To find out more about what IMPALA presented today, check out: -IMPALA's Industrial Policy for Culture: tinyurl.com/mt3ezw8m -Dan Fowler's Powering an Independent and Culturally Diverse European Music Ecosystem: tinyurl.com/bdfwjv7w

Representatives from across the music sector highlighted the industry's significant economic and social contribution, while outlining concrete actions the EU can take to unlock its full potential.

🇪🇺 Today, IMPALA spoke at the European Solutions for a Competitive Music Sector event, organised by the @EmmaAlliance and hosted by Members of the European Parliament @HannesHeide and @HlderSousaSilv1.

🎙️ Faces of the Independent Sector #7 is now live. 💿 Caroline’s interview is a timely illustration of how independents can lead the way and also the importance of sector wide collaboration. Catch Caroline at MCP panel at Earthfest tomorrow Interview 👉 tinyurl.com/8am5ccat

🇪🇺 🇪🇺 🇪🇺 🇪🇺 🇪🇺 🇪🇺 🇪🇺 🇪🇺 🇪🇺 🇪🇺 🇪🇺 🇪🇺 Read our response here: tinyurl.com/yf2bjbyt Statement: tinyurl.com/2cszh5mr Full declaration: tinyurl.com/yts3yfkd See IMPALA’s action plan: tinyurl.com/3xuv6rn4

Joint Declaration “Europe for Culture – Culture for Europe” by all 3 EU institutions recognises cultural & creative sectors as strategic for Europe’s competitiveness & cohesion. Commits to mainstream culture across key policies. Good crossover with IMPALA's industrial policy plan

Next week, IMPALA speaks at "European Solutions for a Competitive Music Sector,” organised by @EmmaAlliance & hosted by MEPs @HannesHeide & @HlderSousaSilv1. 🌍 Participants will discuss how EU policy can help Europe's music sector thrive globally.

📢 New from IMPALA’s One Step Ahead series: The Short Form Video Market and the Moment Economy. Written by @CMU for IMPALA, this report examines the impact of short-form video platforms on music discovery, monetisation, and the independent sector. More: tinyurl.com/2mxe4f59

This webinar will explore best practices for measuring campaign effectiveness, using data effectively, and identifying which metrics truly matter. More info here: tinyurl.com/m6nunzh

🚨 NEW DATE for our next Digital Forward webinar on how independent labels should approach marketing, with Complete Music Update, co-funded by the European Union. 🎙️ Campaign Effectiveness for Digital Marketing ! 📅 30 June 2026 ! ⏱️ 14:00 CET