INMA

In her latest blog, INMA Product & Tech Initiative Lead @jodiehop points out an opportunity for news publishers: "Because when content becomes abundant, something else becomes scarce: trust." ow.ly/PmWq50YwGnI

At the INMA Media Subscriptions Summit in Toronto, executives outlined how they are building portfolios beyond traditional subscriptions — targeting high-value users, institutional customers, and more engaged audiences. ow.ly/ysiF50YwGnr

Branding is no longer rooted in institutional authority alone, speakers told INMA Media Subscriptions Summit attendees. Instead, it is increasingly built on consistency, transparency, and the visibility of individual journalists. ow.ly/A3El50Yw8UE

INMA’s Media Subscriptions Summit in Toronto surfaced a message across multiple sessions: Following audiences is forcing identity-level change at news media companies. ow.ly/sMXK50Yw8TS

Aller Media, @NewsBonnier, and @SchibstedGroup have publicly backed the decision by IAB Sweden to expel Meta from its membership. ow.ly/glRq50Yw8TN

At the INMA Media Subscriptions Summit in Toronto, executives shared how news orgs are challenging long-held assumptions about structure, editorial roles, product development, and paywall strategy in order to unlock the next phase of subscription growth. ow.ly/tc6b50YvUUE

Infobae has incorporated AI into its newsroom teams across its headquarters, but @FerKobe said that AI is not meant to replace journalists: “It allows reporters to devote more time to field reporting and frees them from repetitive tasks.” ow.ly/pukC50YvLJs

In her latest blog, INMA's @jodiehop asks: Why aren't we telling audiences more about AI? "A challenge for media isn’t simply reporting on AI," she writes. "It’s helping society understand the scale of the transition while we are still living through it." ow.ly/nFpF50YvF0H

In response to Meta's news ban in Canada, The Walrus invested its efforts in newsletters, events, their Web site, publishing more stories daily. The results: Growth, doubled traffic across all online channels, revenue holding steady. ow.ly/HhxK50Yv5BX

INMA's Robert Whitehead and Débora Pradella of Grupo RBS outlined how agentic AI systems can expand productivity for news organisations while enabling faster experimentation across product, marketing, and user experience teams. ow.ly/wYiX50Yv5AW

"But the evidence from this earnings cycle is that news media publishing is not declining, it’s just continuing to transform and evolve," INMA's @gabedorosz writes. ow.ly/6mKW50Yv5zG

One of the central lessons from Amedia’s transformation was that data alone does not change newsroom behaviour. Instead, the company focused on making insights understandable and actionable for journalists. ow.ly/YzEv50Yv5A2

From events to proprietary ad tech to video and off-platform distribution, INMA's @GabeDorosz offers a deep dive into successful diversification strategies at news companies. ow.ly/NbC550YuXvz

The INMA Media Subscriptions Summit in Toronto last week surfaced a clear theme: The future of digital subscriptions may depend less on reaching the largest possible audience and more on serving the most engaged readers. ow.ly/7pbG50YuNWr

Toronto’s Green Line has situated its office in a community centre. Anita Li, publisher and CEO, said the mission is not to win prizes but to serve the community. ow.ly/wYra50YuyBH

Personalisation can improve engagement whilst building greater reader loyalty — and boosting subscription growth. Learn more during an upcoming Webinar on Wednesday, March 18, at 10 a.m. New York time. ow.ly/Zooo50Yuywa

A clear picture emerged from an INMA study tour in Toronto: Sustaining journalism increasingly depends on diversified revenue, stronger audience relationships, and new ways of thinking about both content and community. ow.ly/LnjC50Ytmu1

During the INMA Media Subscriptions Summit in Toronto, INMA's @g_piechota said the next phase of digital transformation will require publishers to treat machines as audiences and customers — not just humans. ow.ly/BfUE50YtmqJ

News publishers may need to rethink some of their core assumptions about subscriptions, revenue, and audience growth, INMA's @g_piechota said at the INMA Media Subscriptions Summit in Toronto. ow.ly/XOjm50YsHjt

Discovery increasingly happens off-platform and through individuals rather than institutions. News publishers should rethink audience strategies, Hannah Poferl of @nytimes said at the INMA Media Subscriptions Summit in Toronto. ow.ly/oaUJ50YsHhZ