INMA

Seminars at the INMA World Congress of News Media offered practical lessons around how publishers are adapting to rapid shifts in technology, audience behaviour, and monetisation. ow.ly/ryrS50Z02iL

The INMA World Congress of News Media surfaced a growing belief that local journalism may become one of the industry’s strongest safeguards against AI disruption, platform fragmentation, and declining direct audience relationships. #INMA2026 ow.ly/INs650Z025q

“Advertising is no longer a scale game,” @gabedorosz said at the INMA World Congress of News Media. A key takeaway from the conference: The era of relying on scale, referral traffic, and standard display advertising is ending. #INMA2026 ow.ly/uP2550Z01WF

Speakers at #INMA2026 explored how news organisations are navigating rising disinformation, political polarisation, declining institutional trust, and growing pressure on local journalism — all while adapting to AI and platform disruption. ow.ly/1X4p50YZmg9

AI workflow transformation was a common topic at #INMA2026, but at the centre of many discussions was the growing concern that AI systems are consuming journalism without consistently providing attribution, audience referrals, or payment. ow.ly/zkOJ50YZmeI

INMA's @earljwilkinson shares an unexpected conclusion following the World Congress of News Media: "The German news media market is closer to where the global news industry is heading than the global news industry has been willing to admit." #INMA2026 ow.ly/e8ny50YZmf7

What does it take to get a newsroom to adopt AI tools happily? INMA's @sverma__ shares 7 steps from @ByNikitaRoy, host of @NewsroomRobots. ow.ly/1sWm50YZmev

The rise of “liquid content” was a running theme at the INMA World Congress of News Media in Berlin. For many executives, the shift was framed not as a trend but as a structural response to changing audience behaviour. #INMA2026 ow.ly/2pnF50YYx3h

Key message from the INMA World Congress of News Media: Younger audiences are not disengaged from news — they are disengaged from formats, products, and institutional habits built for previous generations. #INMA2026 ow.ly/JHBU50YYx2p

A pre-World Congress survey revealed a shift in how leaders perceive AI’s impact on UX & product, @jodiehop writes: "In 2025, 48% of respondents believed AI would significantly change the UX and products they create. In 2026, that figure rises to 72%." ow.ly/5uie50YYx1T

INMA Reader Revenue Initiative Lead @g_piechota conducted interviews with eight leaders in digital subscriptions. Those conversations surfaced a consistent argument: The paywall is not the model. It is one part of a system you need to build. ow.ly/ZEwy50YYx1K

Key takeaway from the INMA World Congress of News Media: Journalism’s future advantage is rooted in identity, expertise, transparency, and direct audience relationships. #INMA2026 ow.ly/9XGe50YXVKP

"Last week at the INMA World Congress of News Media in Berlin, I watched something I have not seen before: a global news industry quietly agreeing with itself." INMA's @earljwilkinson discusses his optimism for this industry after #INMA2026. ow.ly/HBX050YXVIK

Platforms are offering less distribution for news — this offers an opportunity for publishers, INMA's @g_piechota writes. ow.ly/7TGO50YXVH8

What kind of newsroom innovation is working at Immediate Media as it stares down a decline in pageviews? INMA Newsroom Innovation Initiative Lead @sverma__ discusses in her latest blog. ow.ly/5X8W50YXVH0

During the next INMA Webinar, journalist and creator @DaveJorgenson will discuss how creators fit into today’s journalism model and share some of his learnings from building audience-first journalism inside a global newsroom. ow.ly/epBZ50YXhZg

AI tool Orca allows reporters at the @WSJ to map how narratives migrate from fringe media to the mainstream. ow.ly/eF6s50YXhYw

The next phase of subscription growth will depend less on tightening paywalls and more on expanding reach, building emotional relationships with audiences, and better serving “super users,” INMA Readers First Initiative Lead Greg Piechota said. #INMA2026 ow.ly/E6zY50YXhXv

At #INMA2026, Pulitzer Prize-winning author @AnneApplebaum discussed how governments and political movements seek to control journalism, as well as @TheAtlantic’s approach to trust and community, and scepticism about AI in journalism. ow.ly/4rLU50YWnq7

Study tours kicking off the INMA World Congress of News Media in Berlin revealed a broader picture of how one of Europe’s most influential media ecosystems is reinventing itself amid platform disruption, AI, & shifting audience habits. #INMA2026 ow.ly/IQZT50YWnrh