ITA Pechino

The Italian Trade Commission Beijing Office @ITAPechino presented "Italy’s Wine and Spirits Industry Forum - Italian wine in large-scale retail trade in China: what are the prospects?", in collaboration with Vinitaly China on 22nd March in Chengdu.

The two days and a half of “Italian Wines and Spirits Course” organized by @ITAPechino concluded today in Xi’an. The Chinese professional participants have had the opportunity to discover more about Italian wine to further increase the Italian wine share in China.

Italian Trade Commissioner and Coordinator ITA in China Mr. Francesco Pensabene attended CMTBA networking meeting of machine tool institutions and enterprises in Beijing.

Italian Trade Commissioner and Coordinator ITA in China Mr. Francesco Pensabene attended the China-Europe Association for Technical and Economic Cooperation (CEATEC) in Beijing @ITAPechino with a focus on Italy - China trade relations.

Italian Trade Commissioner and Coordinator ITA in China Mr. Francesco Pensabene attended the CCCME’S 11th Spring Networking in Beijing @ITAPechino to strengthen exchanges and economic, trade and investment cooperation between Italy and China.

The two days and a half of “Italian Wines and Spirits Course” organized by @ITAPechino finished today in Beijing. Fifty-four professional participants deeply explored Italian wines with the goal of further increasing the market share of Italian wines in China. #SCIM2025 #SCIM

The opening ceremony of partnership between @ITAPechino and Jenny Wang Chain, entitled “Think Global Eat Italian”, took place today at Jenny Wang Xin Guozhan Store in Beijing. The chain boasts more than 3000 Italian food and beverage products in its stores. #SCIM2025 #SCIM

The Italian culinary programme organized by @ITAPechino inaugurated today at Sea Strings in Beijing to promote Italian cuisine to the HORECA channel professionals. The masterclass is composed of six sessions: EVO oil, coffee, cheese, baking, gelato, and wine. #SCIM2025 #SCIM

At #CIAME2025 in Wuhan, the Italian Pavilion by @ITAtradeagency and @FederUnacoma showcases 11 leading brands in agri-tech-highlighting Italy’s innovation in hydraulic systems, precision control & sustainable farming. Visit us at Booth B208! #MadeInItaly #AgriculturalMachinery

Organized by the Italian Trade Agency (ITA/ICE–Italian Trade Agency) @ITAPechino, the first session of the 2025 Official Italian Wine and Spirits Course was successfully held in the seaside city Qingdao from October 20th to 22nd.

Today, the third edition of "I Love Italian Olive Oil" Masterclass, hosted by the Italian Trade Agency (ITA) Beijing Office @ITAPechino, was successfully held in Qingdao, 35 professionals participated at the event, after the previous edition at Beijing this May.

The third edition of "I Love Italian Coffee Master Class", hosted by @ITAPechino concluded in Qingdao today with its second and last session. The Master Class, that saw its first session in May in Beijing, aims to empower coffee cultural heritage through professionalism in China.

On October 16th 2025, the fifth edition of the Italian Culinary Program Campus Workshop organized by the Italian Trade Agency (ITA) Beijing Office @ITAPechino was successfully held at the School of Tourism and Culinary Arts of Harbin University of Commerce.

The eighth edition of Vinitaly China Roadshow organized by Veronafiere and @ITAPechino inaugurated today in the capital and will continue in Wuhan and Chengdu until Friday. There will be 50 exhibitors, featuring over 600 varieties of wines.

The 31st edition of Beijing International Book Fair-BIBF 2025, one of the most prominent Trade Fair for the sector worldwide, opened on June 18th. 6 renowned Italian publishers joined the Italian pavilion organized by @ITAPechino in collaboration with @AIE.

The third year of the Master Class l "I Love Italian Olive Oil", organized by @ITAPechino in collaboration with @Italian Ministry of Foreign Affairs and International Cooperation, was successfully held at Beijing Sea Strings today.

32 professionals came today in Beijing to discover the secrets of the perfect espresso on the occasion of the Masterclass "I Love Italian Coffee" organized by @ITAPechino. A new appointment will be held next autumn in Qingdao.

The 19th edition of ECOMONDO CHINA - CDEPE 2025 opened today at Chengdu Century Exhibition Center. 14 Italian companies, representative of the Italian excellence in the sector, joined the Italian pavilion organized by @ITAPechino in collaboration with @IEG.

Italian Trade Commission Beijing Office presented "Italy’s Wine and Spirits Industry Forum and Masterclass Tasting - Bridging Tradition and Innovation: Italian Wines and Spirits in the Chinese Market", in collaboration with Vinitaly China on 21st March in Chengdu.

The "Italian Food Festival in China" has been officially launched today in Beijing. The event marks the first collaboration between @ITAPechino and Metro, designed to offer consumers an authentic Italian food experience.