
ITC Limited
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ITC Limited
@ITCCorpCom
ITC is a leading multi-business Indian enterprise with presence in FMCG, Paper, Packaging, Agribusiness and IT, and is a global Sustainability exemplar.


























ITC Mangaldeep: ‘They See With Their Noses’ Mangaldeep has unveiled its new ad film, bringing its visually impaired fragrance testers in focus. The film uses a friendship story to spotlight Mangaldeep’s Sixth Sense Initiative. The film unfolds through a quiet exchange between two friends, bringing to life a larger message—of the extraordinary capabilities of the visually impaired testers who form part of the Mangaldeep Sixth Sense panel. Mangaldeep’s Sixth Sense panel comprises of visually challenged individuals, working as testers for its range of incense products, and playing significant roles in the creation of unique fragrance varieties. The initiative has opened up employment opportunities for them as well as enables them to live with dignity. By relying on individuals with heightened sensory perception to refine its fragrances, the brand shifts the focus from just the product to the process behind it—celebrating expertise, inclusivity, and the craft of fragrance creation. The film reflects Mangaldeep’s commitment to inclusive innovation—driven by the people who make its products more authentic, and a reminder that sometimes, the most powerful senses are the ones we don’t always see. Take a moment to pause, listen, and experience it differently. Watch the film. #BrandsWithPurpose #TheITCWay #MangaldeepSixthSense


ITC Mangaldeep: ‘They See With Their Noses’ Mangaldeep has unveiled its new ad film, bringing its visually impaired fragrance testers in focus. The film uses a friendship story to spotlight Mangaldeep’s Sixth Sense Initiative. The film unfolds through a quiet exchange between two friends, bringing to life a larger message—of the extraordinary capabilities of the visually impaired testers who form part of the Mangaldeep Sixth Sense panel. Mangaldeep’s Sixth Sense panel comprises of visually challenged individuals, working as testers for its range of incense products, and playing significant roles in the creation of unique fragrance varieties. The initiative has opened up employment opportunities for them as well as enables them to live with dignity. By relying on individuals with heightened sensory perception to refine its fragrances, the brand shifts the focus from just the product to the process behind it—celebrating expertise, inclusivity, and the craft of fragrance creation. The film reflects Mangaldeep’s commitment to inclusive innovation—driven by the people who make its products more authentic, and a reminder that sometimes, the most powerful senses are the ones we don’t always see. Take a moment to pause, listen, and experience it differently. Watch the film. #BrandsWithPurpose #TheITCWay #MangaldeepSixthSense















