
Meet Durga Verma, a curtain and home décor manufacturer. What began as a small, broker-dependent business has transformed through the support of her self-help group.
Within the collective, she learned how to engage directly with the market—moving beyond intermediaries to build her own customer relationships. This shift has increased her earnings and brought greater financial stability.
Working alongside other women, contributing to and learning from each other’s journeys, she has strengthened both her enterprise and her confidence.
At ITC, it is a privilege to be part of journeys like Durga’s. Through its women empowerment initiatives, ITC works to strengthen grassroots institutions like self-help groups, build financial capability, and enable sustainable livelihoods for women entrepreneurs, while also supporting access to social security.
Today, ITC’s diverse social investment programmes reach over 6 million women across India, spanning 10,000+ self-help groups with 120,000+ members across 10+ states. Through these platforms, women are building livelihoods across agri-business centres, nurseries, nano and micro-enterprises, custom hiring centres, and more.
Women are also emerging as powerful agents of community transformation, serving as:
➡️Yojana, Pashu, and Krishi Sakhis
➡️Village Health Champions
➡️Mohalla Committee members
➡️Water User Group members
➡️Vanikaran Sangha leaders
Watch Durga’s journey unfold and see how the strength of the collective is shaping her dream of building her own curtain brand ✨
🔗 Know more about ITC’s women empowerment programme:
itcportal.com/about-itc/sust…
#HauslonKiKahaani #WomenEmpowerment #TheITCWay
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