_joydeep.18

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_joydeep.18

_joydeep.18

@Iamjoydeeppaul

Member @Placement Cell | EX Marketer @Frint | Social Engagement Manager @The unexplored

Katılım Kasım 2020
190 Takip Edilen46 Takipçiler
_joydeep.18
_joydeep.18@Iamjoydeeppaul·
Your attention is the most valuable product in the world. Not gold. Not data. Your attention. And billion-dollar companies are fighting to capture it.
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
The real question is: Are you consciously choosing what gets your attention… or letting algorithms decide for you?
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
Understanding the attention economy changes how you see the internet. You realize that your attention is constantly being negotiated. And every scroll is a decision.
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
That’s why modern platforms optimize for: • Watch time • Scroll time • Engagement loops • Notifications Everything is designed to keep you inside the app.
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
Today companies don’t just compete for customers. They compete for your time. Because the longer you stay on a platform, The more ads you see. And the more money the platform makes.
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
This system created what economists call the Attention Economy. The term was introduced by Herbert A. Simon. His idea: “A wealth of information creates a poverty of attention.”
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
The variable reward system is the same psychological principle used in casinos and slot machines. You never know what post comes next. So you keep scrolling.
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
Social media platforms are not accidental. They are engineered systems designed to capture attention. Three powerful tools they use: • Infinite scrolling • Algorithmic recommendations • Variable reward systems
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
A study found people now switch tasks every 47 seconds while working on screens. Most of these switches happen because of: • Notifications • Social media • Digital interruptions
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
In 2004, the average digital attention span was: 150 seconds Today? 47 seconds
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
Making this account public. Starting a consumer brand with two close friends. I’ll share practical insights from our journey including the setbacks and failures and everything I’ve learned about brands & business over the years. Posting 3-4 times a week Let’s build💪
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_joydeep.18 retweetledi
Manav Jain
Manav Jain@manavj29·
It's here! 750+ Human Behavior Insights by @kunalb11 We've deep-dived into human behavior applications by studying Kunal's posts b/w 2012-2025 and manually collected (no GPT) ~750 sharp insights across 11 themes (psychology, social, etc) comment "Human Desire" for a copy
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
@grok Netaji ke saath saach main hua kia tha?
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_joydeep.18 retweetledi
Stijn Noorman
Stijn Noorman@stijnnoorman·
Andrew Huberman changed my life. I spent 100+ hours listening to 100+ Huberman podcasts. Here are the 16 best habits I learned that will change your life:
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Sejal Sud
Sejal Sud@SejalSud·
Would you want to join a WhatsApp community that shares interesting marketing and business phenomenon, videos, book or notes? I might be making one Comment 👋
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
By focusing on one area of the market & solving a specific problem, BluSmart has differentiated itself from competitors. A unique startup story.
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
BluSmart's three verticals - Fleet, Tech, & Charge - are building a robust ecosystem for sustainable energy. They're not just a cab company, they're an energy company!
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_joydeep.18
_joydeep.18@Iamjoydeeppaul·
Meet BluSmart, the cab company disrupting the ₹58,000 crore industry! With a focus on niche markets & solving unique problems, they're making a big impact.
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