Norman Chu

We scaled a DTC Ecom Brand from $60k → 1.3M in 3 months. 21X ROAS across ALL: - Channels - Platforms - And campaigns We did it using the Ecommerce Traffic System we’ve developed Here’s a breakdown of it and how you can install the same system into your biz << A Thread 🧵 >>

@KennyJen1 Would line the rsvp links 🙏

No #ExpoWest ticket? No problem! There are 15+ side events (many free!) where CPG pros are networking. Here’s a sneak peek: 🏀 Morning Workouts & Wellness 1) What's Up with Pumps? (Mar 5, 6-8am) - Free 2) Expo West Basketball (Mar 6, 6-9am) - Free 3) Rise, Roast & Meet CPG (Mar 6, 9-11am) - Free 🍹 Networking & Happy Hours 4) Naturally MN Mingle (Mar 5, 5-7pm) - Free 5) Expo West Happy Hour (Mar 5, 6:30-9:30pm) - Request to join 6) Startup CPG Alley Rally (Mar 5, 7-9pm) - $60-91 7) Founder Social (Mar 6, 6-10pm) - RSVP 🌱 Community & Brand Events 8) Vitamin Angels Celebration (Mar 4, 6-8:30pm) - Free 9) GT’s Living Foods 30th Anniversary (Mar 5, 7-10pm) - RSVP 10) Goodles Prom (Mar 6, 7:30-10:30pm) - Waitlist Want the full list with RSVP links? Drop a comment and we'll DM it over.

@herrmanndigital Amen to that. Always a pleasure every time I visit. 626 and LA with the best Asian food 👌

There is no place in the United States better for Japanese and Korean food than Los Angeles.

@broukhim @herrmanndigital @LaurenGruel @FabFitFun @KatieAKitchens Reached out via email—would love to coordinate efforts. We’re also trying to increase ground game to help with distribution 🙏

@herrmanndigital @LaurenGruel We are putting products, brands, packaging them in boxes for distribution to displaced. @FabFitFun @KatieAKitchens leading our effort

Many founders and operators follow me. There is an urgent need right now for supplies for the thousands of displaced families in Los Angeles. Footwear, Clothing, Soap / Toiletries to name just a few items. I'm in contact with @LaurenGruel who is coordinating everything and getting the supplies to the @LADreamCenter and other areas where people are staying. I know a lot of the businesses have warehousing in the LA area. Can we help?

@herrmanndigital Messaged you via LinkedIn-not usually on x but would love to coordinate efforts!

@herrmanndigital David, thank you for all you’re doing! We’ve reached out some brands to help and are trying to join forces with FabFitFun as they’re also putting together these care packages Please let us know how we can help with your initiatives, we’re trying to increase the ground game 🙏

We can top this. I personally know a ton of protein bar and energy drink brands that follow me. Who can step up. There are thousands of firefighters out here helping nonstop. I’ll call you out and even do a video for you of me giving things out for your pr if you so chose to want that. I’ll also drop these off personally if need be.

@harleyf See ya there!

See you there 👋

@harleyf @Shopify Love this! It would also be pretty cool to have like hubs or groups based on the milestones to give founders a place to bounce and share ideas Another thought(although more work) would be having a more intimate hub setting like YPO of 8-10 founders in different industries 👀

No one sees the effort it takes to get your first order, your first thousand orders, or your first 10,000 orders… but we do at @shopify. Today, we’re releasing the 10,000 Order Shopify Milestone 🏆​ Because 10,000 orders is a really big deal.

@harleyf Glad to have started with Shopify instead of any other platform… The UI and functionalities from other platforms just can’t compare… We’ve had conversations with founders who constantly complain about other platforms but hesitate to swap 🤷‍♂️

God bless Shopify 🫡 20 years ago I sold t-shirts to universities And now… Well look how far we have come TOGETHER 🥹

@EggrolI Insane quality and awesome CS 😲

I took a break from Twitter for the last year to breathe and work on my main business that I've been building offline since 2021 -- Saucy 🚚 I haven't formally announced it on Twitter besides a couple replies here and there, but under Saucy, I launched a custom packaging manufacturing business called Paking Duck 🐤 with the goal of helping brands save $$ on their packaging needs My thesis for Paking Duck was simple: 1) Most brands get their packaging from their core product supplier (who then marks up to sell to the brand) 2) As a result of #1, most brands are overpaying for their packaging 3) 100% of the brands in the world will need some form of packaging While I was in China, I worked with 2 factories to acquire equity in their business, to expand their operations outside of China. Through Paking Duck 🐤 Brands can get transparent and factory-direct pricing, and work with a team that are ex-merchants and understands your specific needs. Here are some stuff that we've produced so far: If you have any packaging needs and is curious about cost savings that we can give you, please don't hesitate to give me a shout :) I'll be back on Twitter to yap about all things manufacturing and giving you guys a behind the scenes look at how packaging is made.

@noatuck Great meeting you my man!

Successful shoptalk ✅

@M_Amin_Jalil 💯💯

@ichuseyou Connections matter build your network consistently for unexpected opportunities

My biggest client came from my network. -No ads. -No cold emails. -No physical events. Subtle reminder to build your network each day.

@j_chang98 Still run it.

@ichuseyou How did you Econ store end eventually? Did you sell it or you still run it now?

A couple years ago; I sold $120K in 2.5 weeks using fb ads. Photo attached as proof. (Ignore my face lol) But just a couple months before then? I plateaued. But I got back up and signed a six figure deal. How? Well I attended an event. It was a networking event with: Creators. Agency owners. Ecom brand owners. High ticket businesses. The host of this event asked me what I did. I told him I had an ecom store and ran the ads myself. Then I showed him the results And he was blown away. Somehow my results spread and a lot of people picked interest in me. One I could remember at the time was Thomas. He had a TikTok UGC agency and he was impressed with my results. A few days later; Thomas (@itsthomasma) reached back out to me; He said; “I saw your numbers and I know you’re good at what you do, but what do you think of this client?” The client was an instagram influencer with 20M followers. She ran a clothing line. And they needed a marketing specialist for paid ads. So they brought me on. A few months later; We got her a 20X return on ad spend. Meaning that for every $1 she put in, she got $20 out. This was across all testing and scaling campaigns. Other people saw it. Thomas saw the results behind the screen. Since then, I’ve had a ton of quality clients thrown my way. Never had to chase clients or send a DM. Right now? I’m extremely picky with the clients I work with. The lesson? Get good at what you do, connect with the right people and you’ll have a ton of opportunities thrown your way. Also, be grateful for the opportunities that come your way. Thank you, @itsthomasma. And thanks for reading. If you enjoyed it, then drop me a follow @Ichuseyou for more content like this.

@j_chang98 Percentage for referrals.

@ichuseyou Did you ever consider create a customer loyalty program for them?

An Ecom brand came to us mid December. They needed help scaling their ecom store. We told them we could do it WITHOUT: Touching the ads. No extra ad spend. No new creatives. In 30 days, we made an extra $216,061 Here’s how we did it + how you can too. <<< A Thread >>>

I’ve managed millions of dollars in ad spend for top brands. And here’s what I’ve realized: They don’t care about clicks, views, engagement, click through rates, CPM’s, CPA etc. These things matter but what matters most is Profitability. So fix your focus on the actual thing that matters.

@thedankoe In essence. It's not about how fast but how well. To make it easier; Delegate the 80% that doesn't bring in the $. You can even use systems (Automations) Smart work it is.

Productivity is getting from where you are to where you want to be as fast as possible. Productivity is not seeing who can work the longest to win the status game (with little to show for it).

@thejustinwelsh A reminder to never base your content + writing on pleasing the Algo. Instead focus on impacting people. The Algo changes but human psychology doesn't.

Talking about how social algorithms are 'broken' and 'aren't fair' does nothing for you other than show your audience what you value. Share your thoughts without worrying about impressions, ratios, and engagement. It's all going to change again anyway.

Struggling with marketing your brand? Then learn to reverse engineer what the top brands in your industry are doing. Look at their ads, product pages, buy them to see the backend etc. This will teach you everything you need.

@thevirgilbrew It's about that ONE unique thing you can do to change the life of people.

Note to self. I know something that will help others. I know something that will help others. I know something that will help others. I know something that will help others. I know something that will help others. Say it often enough and your world will change.

@jonbrosio The man who never stops learning will go far.

I know creators who've: • Have multiple businesses • Had 6-figure launches • Make $1M+ a year All of them told me they're "figuring it out as they go" (There's a lesson in there)

@thedankoe Personal thoughts = Outer feelings + results. Think negative, attract negatives. Think positive, attract positives.

Your happiness stems from your inner game: your ability to understand, interpret, and mold your mind toward favorable outcomes.