Bassma Id
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Snippet of Media experts discussing the remarkable impact of Afra’s long-running collaboration with DeFacto during a recent episode of the Yeni Medya Düzeni podcast (with english subtitled). Afra Saraçoğlu’s collaboration with DeFacto continues to drive significant results, with a 43% sales increase and a 50% rise in women’s collection sales. Her relatable image and ongoing media strategy resonate with audiences, solidifying her influence in Turkey’s advertising industry. #AfraSaraçoğlu 🌸🩷🌸 #defacto @defacto
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Bassma Id retweetledi

Italian luxury house Bvlgari unveils its bold new “Gold & Steel” collection, reviving the iconic fusion of yellow gold and stainless steel first introduced in the 1970s.
Fronted by global stars including Mile Phakphum, Orm Kornnaphat, Afra Saraçoğlu, Hudson Williams, and Ren Meguro, the campaign celebrates the convergence of luxury, utility, and avant-garde style through B.zero1, Tubogas, and Serpenti designs.
Source: No Manners Magazine




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Bassma Id retweetledi
Bassma Id retweetledi

🔥 #AfraSaraçoğlu Continues to Dominate Turkey’s Advertising Industry 🔥
Afra Saraçoğlu is once again proving why she is considered one of the strongest and most influential advertising faces in Turkey today.
During a recent episode of the Yeni Medya Düzeni podcast, media experts discussed the remarkable impact of her long-running collaboration with DeFacto. The brand launched its spring season once again with Afra as the face of the campaign — a decision that experts say reflects the deep trust and successful connection built between the actress and the brand over the years.
According to the discussion, Afra’s image perfectly matches DeFacto’s identity: natural, modern, relatable, and authentic. Experts emphasized that audiences see her as someone close to the public, which allows consumers to connect with the brand in a more emotional and genuine way.
They also highlighted how DeFacto expanded the campaign this season by releasing weekly content featuring Afra, turning the collaboration into an ongoing media strategy rather than a single promotional campaign.
And the results were impossible to ignore:
Total sales increased by 43%
Women’s collection sales increased by nearly 50%
Media professionals on the podcast described Afra Saraçoğlu as “the ultimate relatable brand face,” adding that her influence is now being viewed not only as celebrity popularity, but as a true economic and media phenomenon in Turkey’s entertainment and fashion industries. ✨
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Bassma Id retweetledi
Bassma Id retweetledi
Bassma Id retweetledi
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