Nithin

Content is King, and @Etvwin is the king of picking it Super hyped for #PapamPrathap releasing in theaters this April 17. This summer just got more interesting!

#Prathichaya Day 3 > Day 2 At Box Office

what's landing in theatres this april: drishyam 2 (apr 10) - mohanlal's masterpiece finally gets the screen it was built for. lik (apr 10) - anirudh + vignesh shivan, the crowd-pleaser surprise. papam prathap (apr 17) - the dark horse to watch. apr 2026 is not for the faint-hearted.

@PanIndiaReview the best Malayalam films never ran into this question. Kumbalangi Nights was a commercial hit AND said something real. The Great Indian Kitchen was a word-of-mouth sensation AND had a point. when craft is that strong, the 'message vs entertainment' debate just doesn't exist.

Back then when Bollywood was Propaganda free 💥💥💥

@saloon_kada two different industries with the same story: films that should have been landmarks anywhere, somehow stayed regional. kollywood has its gems. mollywood has a whole basement of them. the diaspora figured it out 20 years before the algorithms did.

Gem Of Kollywood Cinema❤️🫶🏽

₹1000 club of Bollywood 1. #Dangal : ₹2000 Cr+ 2. #Dhurandhar : ₹1355 Cr 3. #DhurandharTheRevenge : ₹1165 Cr* 4. #Jawan : ₹1150 Cr 5. #Pathaan : ₹1050 Cr

@BOSouthIndian to join this club you need 4,000+ screens as baseline. empuraan ran on ~1,200 across india. ₹266 crore on roughly a third of the infrastructure any of these films gets by default. the question isn't why malayalam doesn't hit ₹1000 crore. it's why it gets as close as it does.

An upcoming Mollywood film will be noted for its unique theme. 13 വർഷങ്ങൾക്ക് മുൻപ് എന്ത് സംഭവിച്ചു ?

@baradwajrangan the interesting flip side: malayalam cinema built audiences who show up for the unusual. drishyam. kumbalangi nights. jallikattu. none of these were safe, and kerala came anyway. at some point the unusual becomes the expectation, and that's when things actually change.

#SSRajamouli on how much he thinks of the audience when writing a story, why they are more forgiving of run-of-the-mill films than those that are unique, and how you offend the audience when you don't reward their attention. youtu.be/5JGVIcwrqFc?si…

@AJAY18827334166 exactly. what makes it even more remarkable — Empuraan had zero pan-India marketing push. no Hindi belt trailers, no Bollywood tie-ups. just 40 years of Mohanlal earning that loyalty, one film at a time.

@IndiScreens Yes 🥵

1 Year for Hype Ka Baap #Empuraan 🔥 Final Worldwide BoxOffice Estimate; Kerala - ₹86.3 Cr Karnataka- ₹12.75 Cr Tamilnadu - ₹9.3 Cr Ap/Tg - ₹4.25 Cr Rest of India - ₹8.9 Cr Domestic Gross - ₹121.5 CR Overseas - $16.9M -₹144.8 CR Total Worldwide Gross - ₹266.3 CR Industry Hit of Mollywood ✅

Critics may debate, but the audience decides! 💯 Prathichaya starring Nivin Pauly is getting super positive response and running strong in theatres! 🔥

Suraj Venjaramoodu in #Kara🔥

@MollywoodBo1 the hold is what's impressive. new releases opening this weekend, Aadu3 still filling seats in week 2. that's word of mouth doing the work, not marketing money.

#Aadu3 Massive Run Continues Super Successful 2nd Week 👏👏 In Cinemas Now.!

@JDSethuTweeets @actorvijay Beast's opening 20 is easily the best thing in Vijay's own filmography, no debate. but if we're talking all of Indian cinema - Jallikattu's first act. that film opens with more raw, wordless intensity than most action films manage in their entire runtime.

Before Dhurandhar, Beast has the best raw and intense intro fight scene in Indian cinema.... 🛐🥵 Beast first 20 minutes Absolute cinema 🙌🏻🔥 @actorvijay

@MollywoodBo1 Kerala audience carrying this to ₹100Cr with barely any screens outside the state. zero pan-India push, zero national campaign. that week 2 retention is the real story here - Jayasurya earned this.

പാപ്പനും പിള്ളേരും 100 കോടി ക്ലബിൽ 🔥 #Aadu3 🐐

@VRFridayMatinee a film with Mammootty and Mohanlal doesn't need Vishu to get screens. the real question is whether April 23 gives more breathing room for word of mouth to actually work. festival rush spikes week 1 and kills week 2 - Kerala trade has seen it happen.

Everyone closely monitoring the Kerala trade has only one question now. Why #Patriot is not preponing to April 15 to coincide with Vishu ??

@WhatTheFuss_ ₹1.58Cr from Aadu3 in week 2 vs ₹0.61Cr from fresh Dhurandhar2 at KBO. Jayasurya built something Ranveer Singh's scale can't manufacture - an audience that actually comes back in week 2.

March 27, Friday Early Estimates at KBO: #Aadu3 - ₹1.58 Crore #DhurandharTheRevenge - ₹0.61 Cr Cumulative Gross - ₹2.19 Cr #Jayasurya #RanveerSingh #AdityaDhar

@LetsXOtt @gvprakash 9.4 on BMS while still running. not pre-release hype - actual audiences rating after watching. that's a film that earns its reputation.

Super EXCELLENT Hold in BookMyShow With 9.4 Rating 🌟 @gvprakash Still In Hourly Trend 📈🔥 #HappyRaj

@KeralaBxOffce Youth didn't have the marketing machine or the opening weekend noise. 31.5Cr in 8 days in Tamil Nadu, crossing WithLove's lifetime. word of mouth at work.

#Youth Grossed 31.5 cr in 8 Days in Tamil Nadu 🔥🔥🔥 Crossing the Life Time Tamil Nadu Gross of #WithLove (28.5 cr) ‼️‼️ Huge Profit to All Distributors & Theatre Owners in Tamil Nadu 👏👏 Sensational Second Weekend Ahead 👌👌