Informa TechTarget

Discover how Amy J. Szymanski from Insight is transforming strategy with Informa TechTarget's #MarketMonitor 🔑 By leveraging precise audience targeting, accelerating planning, and aligning stakeholders, Amy is driving impactful results. Learn more: lnkd.in/gVHufgud #GTMStrategy #InformaTechTarget #MarketMonitor

Traditional SEO is dying ❌ Welcome to the zero-click shift. AI overviews are answering your B2B buyers' questions instantly. If your pipeline still relies on search clicks, you're losing visibility fast. The reality? Zero-click searches are dominating. When AI Overviews appear, link clicks drop to 8%. Nearly 26% of searches end without any click at all. The fix? Generative Engine Optimization (GEO). It's about being the source of the AI-generated answer. It's about optimizing content so AI cite your brand, even when users never visit your site. Join Mandi Tompkins, Head of Studio by Informa TechTarget, and Lisa (Berkley) Gately, Principal Analyst, as they break down how to build visibility in a zero-click world. Are you ready to adapt? informatechtarget.com/webinar-event/… #GEO #SEO #ContentMarketing

In today's crowded digital landscape, attention is your most valuable asset 📱 Without attention, there's no trust. Without trust, there's no deal. Discover how to: ⚡ Design media strategies that truly capture attention ⚡ Build memory structures to stay top-of-mind ⚡ Amplify trust with distinctive branding 💡 Featuring insights from Karen Nelson-Field PhD, Founder & CEO at Amplified, this blog dives into the science of attention and how it drives demand in B2B marketing. 👉 Don't miss out, read the full blog now: bit.ly/4d7AQKx #B2BMarketing #DemandGen

51% of buyers now start with AI chatbots instead of your website 🤖 No visits. No tracking. No influence. Forrester calls it the "visibility vacuum" and B2B marketers are panicking. But what if this is actually your competitive advantage? 💡 Join Avishai Sharon (CEO, Trendemon) and Reuben Braham (GM Israel, Informa TechTarget) as they reveal how to intercept, engage and convert AI-powered buyers in their invisible research phase. July 8th, 10:00am CDT 📅 Register: informatechtarget.com/webinar-event/…

The secret to closing more deals? It’s all in the early work 🔑 Today’s B2B buying isn’t about convincing one person, it’s about navigating complex buying groups with diverse priorities. Steve Niemiec, CRO at Informa TechTarget, shared with Demand Gen Report how sales teams can win by working smarter, not harder. 🔥 Key Insights: - Stop chasing bad leads: Use intent data to identify real buying signals from the whole group. - Team up to win: Marketing, SDRs, and Sales must collaborate to engage buying groups early. - Build better meetings: Focus on multi-stakeholder conversations that drive consensus. 👉 Read the full article here: bit.ly/4q290Uz #SalesSuccess #B2BSales #IntentData

We're excited to announce Amazon Web Services (AWS) as Informa TechTarget's 2026 EMEA Archer Award winner for Best Event Amplification Strategy 🏆 Lots of congrats to Claudia Duric! For more on this year's #ArcherAwards, visit: informatechtarget.com/press-release/…

The buyer’s journey is evolving, and AI is leading the charge 🚀 With 78% of B2B buyers using AI to shortlist vendors, how can marketers adapt their content distribution strategies? Discover how trusted voices, niche ecosystems, and AI-resilient channels can help you influence buyers during their invisible research phase. 📖 Read the blog to learn more: bit.ly/4uFpVhO

Customer spotlight: Real stories, real impact 💥 Check out how Angel Angelov from Palo Alto Networks uses the Informa TechTarget Portal in his daily sales workflow. With the Informa TechTarget Portal, sellers get a clearer picture of who deserves their attention and how to break through. With direct access to the most promising accounts and the people actually doing buying research in a given territory, your teams will spend less time on creating more meetings and better opportunities. Learn more: bit.ly/4nB1M8r

We're excited to announce @rapid7 as Informa TechTarget's 2026 EMEA Archer Award winner for Security Team of the Year 🏆 Lots of congrats to Joanna Obree, Madison Gallant, Maddie Harrington, Natalie Ely! For more on this year's #ArcherAwards, visit: informatechtarget.com/press-release/…

B2B buyers are making decisions before you even know they’re looking ♟️ Winning their trust in these micro-moments is the real game-changer. Learn how to create content that builds trust, captures intent, and drives action when it matters most. 👉 Read the blog: lnkd.in/gaWR4rfG

We're excited to announce ServiceNow as Informa TechTarget's 2026 EMEA Archer Award winner for Best Use of Data and Insights in Content Program 🏆 Huge congrats to Tom Cogswell, Maia Jenkins, Jim Tisch! For more on this year's #ArcherAwards, visit: lnkd.in/e_TKvzHs

"The most effective channels aren't the most scalable or automated, they're the ones creating confidence." 💥 As AI lowers the cost of content, trust becomes your competitive advantage. APAC marketing leaders are clear: credibility and referenceability will define success in 2026. 🎯 Lieu Thi Pham and James Cullinane share the insights from our annual predictions survey. Your peers are prioritizing human validation and proof over mass reach. The formats that build relationships are winning over the ones that just scale. Ready to see where #APAC's top marketers are placing their bets? 👉 bit.ly/48YrEGk

Your booth was buzzing, but what happens after the event? ⚡ Don’t let the momentum fade...turn that energy into content that drives results for months. Maximize your conference ROI with video🎥 Here’s what you’ll learn: 📌 Content Multiplication Formula: Create demos, testimonials, and social clips effortlessly. 📌 Action Plan: Capture, produce, and distribute content before the buzz dies. 📌 ROI That Matters: Prove 3-5x event ROI to leadership. 📌 Amplification Strategy: A 3-month content calendar to keep the pipeline flowing. Transform your event investment into lasting impact: bit.ly/3S2Y7pU

Great content is one thing. A content franchise? That’s how you scale impact and credibility 🏆 Join Maria Viera and Kate Jacobsen from Informa TechTarget to learn: ✅ How to build a replicable framework for consistent, scalable content ✅ The “three-voice approach” that boosts credibility instantly ✅ Practical strategies to engage priority audiences across product lines Don’t just create content...own the conversation. 👉 Watch it now: bit.ly/4uSGfwC

Discover how Amy J. Szymanski from Insight is transforming strategy with Informa TechTarget's #MarketMonitor 🔑 By leveraging precise audience targeting, accelerating planning, and aligning stakeholders, Amy is driving impactful results. Learn more about #MarketMonitor: lnkd.in/gVHufgud Insight

📈 The future of B2B is all about bold moves. During our "2026 B2B Marketing and Sales Predictions" webinar series, Izzie Rivers (Realm) dives into the strategic shifts shaping the #EMEA region’s marketing and sales landscape. Stay ahead of the curve, watch the full webinar on-demand now. 👉 bit.ly/48YrEGk

In today’s crowded digital landscape, attention is your most valuable asset 📱 Without attention, there’s no trust. Without trust, there’s no deal. Discover how to: ⚡ Design media strategies that truly capture attention ⚡ Build memory structures to stay top-of-mind ⚡ Amplify trust with distinctive branding 💡 Featuring insights from Karen Nelson-Field PhD, Founder & CEO at Amplified, this blog dives into the science of attention and how it drives demand in B2B marketing. 👉 Don’t miss out, read the full blog now: bit.ly/4d7AQKx #B2BMarketing #DemandGen

Trust is the key to winning with cybersecurity buying teams 🤝 Our recent E-book "Cybersecurity Buying Teams: Build Trust Now to Build Pipeline Going Forward", is packed with practical tips to help you: 📌 Align messaging to role-specific concerns. 📌 Build credibility through

Cookies are crumbling, privacy rules are tightening, and audiences are savvier than ever 🔎 How do you cut through the noise and connect with the right people? Contextual advertising is the answer. It’s privacy first, cost efficient, and proven to boost engagement and trust. Forget tracking search histories. This is about placing your ads where they make sense, right when it matters most. Did you know contextually aligned ads can increase brand awareness by up to 93%? That’s not just smart. It’s game changing. Ready to see how it works? Check out the blog: informatechtarget.com/blog/why-marke…

We’ve gathered key insights from Jillian Coffin, Kate Light, Jessica Fewless, and Stephanie Quinn into the ABCs of Unified B2B Demand for 2026🔑 📊 Get practical tips to stay ahead in a rapidly changing landscape. Download the infographic: informatechtarget.com/infographic/ab…