Joanne Augustin

Lifestyle Marketing isn't product-first, but Customer Experience first.

All that is left is to send a contract/invoice & get started. You send your well-crafted follow-up & then they ghost. After a couple of professionally written "WTF?" emails. You finally get a response. They want to hold off right now. (AKA they found a cheaper option). Now what?

You manage expectations by proving price transparency. They don't flinch at the rate. You even lock them into committing to a project timeline. #businesstips #businessadvice

What is the best way to tell a prospect to stop wasting your time? #Respectfully

Your “why” is something that emerges. It doesn’t come fully formed.

Knowing who you are not is just as important as knowing who you are.

Them: Where have you been? Me: Where the money resides.

It's a great day to Buy From A Black Woman.

There's so much power in doing what YOU do REALLY well.

Authenticity is incredibly hard to fake and it's even harder to automate.

I am the business. Registered, taxes paid, all that.

Super curious—would y'all stay tuned for the entire #Verzuz battle if you could listen to it in the background while you did other things?

I don't know about y'all but long-form content on @instagram is just hard to stay engaged with, especially since the behavior habit developed from the app usage is all about scrolling and engaging with multiple pieces of content within a short timeframe.

Hey @instagram have you ever considered that your watch-time/engagement rates would be higher for IG lives if users were able to exit the home-screen of the live to do other things within the app while still having the audio of the live playing in the back?

It’s absolutely FREE to retweet a young black author still trying to achieve 10k book sales

And it feels so good to know and believe what I deserve.

A constant issue.

Anxiety can happen when you try to do things quickly. Mind your breath. Take it slow and take your time today.

NORMALIZE NOT FEELING ENTITLED TO PEOPLE'S PERSONAL LIVES.