International Beer Challenge (IBC)

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Always 🙌 We hope you’re having the BEST summer! We're excited for IBC judging next week! First round: all beers assessed and awarded medals. Second round in September: Gold winners compete for titles. Trophy winners enter another round for Supreme Champion! Stay tuned! 🍻

#TBT📸 Beer judging requires skill, knowledge, concentration, and stamina. At IBC, our judges assess each beer in four areas: 1️⃣ Aroma 2️⃣ Taste 3️⃣ Finish 4️⃣ Conclusion: Is it good? For aroma, note initial, intermediate, and aftertaste flavours, and conditioning.

At #IBC, we go to great lengths to ensure that all beers are stored at the correct temperature, from the moment they're dropped off at the warehouse to the day of judging. We know the importance of storing and serving IBC entrants’ beers at their optimum temperature! 🍻

#TBT📸 Say Cheese! What a lovely bunch! IBC loves the judges we work with. The each have an incredible amount of knowledge and expertise when it comes to beer. Cheers to beers! 🍻

True. We’ve all made mistakes that turned out great! Share your experiences below. Update on the 2024 IBC: Thanks to all who entered – we have an amazing line-up! Judging in August, results in September. Keep following for updates. Cheers to beers! 🍻 #beer #IBC

June 15 marks a monumental occasion for beer enthusiasts everywhere – it's #BeerDayBritain, the UK’s official national beer day! Get ready to raise your glasses high and join the #NationalCheersToBeer at 7pm. Let's toast to our beloved national drink! 🍺 @BeerDayBritain

🚨 The 2024 IBC is now CLOSED 🚨 Entries for the 2024 #IBC are closed. Thank you to everyone who entered. We can't wait for our judges to sip, taste, and reward your beers. Judging begins in August, with results in mid-September. 🍀 Good luck to all participants!

🚨 FINAL CHANCE TO ENTER 🚨 ENTRY DEADLINE: MIDNIGHT, JUNE 7, 2024 🚨 Attention brewers! Showcase your brews in the #IBC! Enter NOW for a chance to win an IBC medal. Enter 👉 bit.ly/3RkQFTj 🚨 ENTRY DEADLINE: MIDNIGHT TODAY, JUNE 7, 2024 🚨

I’m lager than life! 🍺✨ Last year at IBC, lagers saw a 2% rise in entries, making up 23% of all submissions – almost double the 12% from seven years ago. Enter your beers NOW 👉 bit.ly/3RkQFTj ⏳ Extended Entry deadline: Friday, June 7 ⏳ Don't wait!

Don't let FOMO get you! The #IBC deadline is THIS WEEK! 🌟 Submit your brews for a chance at recognition by our esteemed judges across 80+ categories. Seize this hopportunity and enter NOW 👉 bit.ly/3RkQFTj ⏳ Extended Entry deadline: Friday, June 7 ⏳ Don't wait!

Don’t be Hop-Timistic, Be Hop-Tastic 🍻✨ Can you imagine winning an IBC award? You can? Well then, you need to enter the IBC TODAY! Enter your beers NOW 👉 bit.ly/3RkQFTj ⏳ Extended Entry deadline: Friday 7, June ⏳ Don't wait!

⚠️ ENTRY DEADLINE EXTENDED TO JUNE 9, 2024 ⚠️ Missed the IBC deadline? Good news! More time to showcase your brews! With 80+ categories, gain recognition, boost sales, and get judged by industry experts! ENTER NOW 👉 bit.ly/3RkQFTj Deadline: June 9, 2024

🍻It's also the #IBC entry deadline! Who's in? Breweries, retailers, agents, and importers, the IBC invites you to join the competition. With over 80 categories, there's something for everyone! Enter today 👉 bit.ly/3RkQFTj Entry deadline: MIDNIGHT TONIGHT, May 31, 2024

Think your brew's got what it takes? Enter your beers NOW 👉 bit.ly/3RkQFTj ⏳ Entry deadline: MIDNIGHT TOMORROW! ⏳ Don't wait!

Get Your Skates On – Only 1 Week To Go! Don’t miss your chance to join the brewing legacy. Enter your beers today and let your brews shine! With over 80 diverse categories, there's a spot for every flavour and style. ENTER TODAY 👉 bit.ly/3RkQFTj Deadline: May 31, 2024

Meet our judge: Christine Cryne 🌟 She's a Master Trainer and accredited beer judge, passionate about beer education. From Tower of London to BBC Good Food Show, she's judged at various festivals. Enter the IBC now! 👉 bit.ly/3RkQFTj 📅 Entry deadline: May 31, 2024.

Life's too short for bad beer. 🍻 Let's celebrate the BEERilliant ones! Still time to join the International Beer Challenge with over 80 categories! What are you waiting for? Head to bit.ly/3RkQFTj and start entering your brews today! Deadline: May 31, 2024. #beer

🌟 Meet our judge: Introducing Melissa Cole & #IBC Table Captain 🌟. Award-winning beer writer, Certified Cicerone® & international judge. Specialises in education, food pairing & advocates for industry equality. Enter 👉 bit.ly/3RkQFTj 📅 Entry deadline: May 31, 2024

🍺 This beer is my Pint of Interest. In the 2023 #IBC, 30 countries competed with 40 gold, 130 silver, and 188 bronze winners – WOW! Entry deadline is approaching fast! Open to all beer beers, with 80+ categories. Don't miss out! 👉 bit.ly/3RkQFTj Deadline: May 31, 2024