Intelligent Relations

Cyber Health expert needs to reach CISOs, security leaders, and healthcare technology professionals. Preston matches the expertise to the editorial beat. One placement lands. Network picks it up across five more outlets. One pitch. Six publications. Targeting intelligence.

Legacy Watch This week: Onboarding measured in weeks, not hours. A new platform should learn your company, your clients, and your voice before you send your first pitch. Legacy platforms call that a "setup phase." Preston calls it Tuesday. #AIinPR #MediaRelations #PRTips

This week: Campaign reporting that tells you how many contacts you reached, not whether any of them cared Open rate: unknown Response rate: unknown Journalist relationship quality: unmeasured A dashboard full of outputs. Not one outcome That's not reporting. That's a receipt.

Campaign brief arrives. Product story with a regulatory angle, needs healthcare trade press, enterprise security media, and AI publications. Three different beats. Three different journalist profiles. One platform. Preston identifies the right journalists simultaneously.

Legacy Watch 🕰️ This week: Getting a pricing quote requires booking a sales demo. Not a pricing page. Not even a ballpark figure. A 45-minute call with a rep who tells you it "depends on your needs." Paying Ferrari prices without being allowed to see the car first.

Client secures a multi-million dollar raise. They need coverage in sector-specific publications. Preston identifies these journalists. Not the generic business press. The exact beats that matter. That's dynamic relevance scoring.

This week: The annual contract you signed before you realized the platform couldn't do what you needed. Locked in for 12 months. Paying for capability you're not using. Buying additional tools to fill the gaps. "The switch should be easy. It's the staying that costs you."

Legacy workflow: PR manager spends Tuesday afternoon cleaning a media list. Removes 40 outdated contacts. Updates beats manually. Still isn't sure it's right. Preston workflow: Dynamic matching. Journalist profiles updated continuously. Every outreach starts from current data.

Cision was founded in 1980. Meltwater in 2001. Muck Rack in 2009. The architecture problems are almost identical. Built for a world that kept changing faster than they could renovate. The journalists who remain are stretched thin. The window for relevance keeps narrowing.

A press release comes in. Preston reads the story angle, identifies 30+ journalists whose recent coverage makes them a genuine match, writes personalized pitches with optimized subject lines, and manages follow-up. Your team didn't touch a spreadsheet. They worked on the story.

Legacy Watch 🕰️ This week: Paying per seat for AI tools that don’t even talk to each other. One database. One monitoring platform. One pitching tool. One reporting add-on. Separate logins. Separate silos. Separate renewals.   #PRTech #AIinPR #MediaRelations #PRTips

PR tech needs to grow with you, not stay stuck in “set-it-and-forget-it” mode. Preston adapts to how your team works. More context = smarter recommendations = better ROI. #PRsoftware #AIsaas #MarTech

Got a media interview coming up? Prep like a pro with our latest guide 👇 💡 What reporters really want 📝 Do’s & Don’ts 🎤 Founder interview tips Read now → f.mtr.cool/snjtywtvja  #MediaRelations #PRTips

Not all AI in PR is equal We believe it should: ⚙️ Learn from your workflows 🧠 Personalize your outreach 📈 Improve campaign by campaign That’s what Preston does. #AIplatform #PRTech #AdaptiveSystems

Why guess if your PR is working? With Preston, you know what’s resonating in real-time ✅ Open rates ✅ Journalist matches ✅ Pitch engagement Smarter insights → better stories → stronger outcomes. #PRTech

AI didn’t break PR, but speed might. ⚡ In @UniteAi, Tim Gray from Intelligent Relations explains why the credibility crisis isn’t about tech, but judgment. Faster ≠ better. Verification builds trust. Humans keep PR credible. Read more 👉🏼 unite.ai/dont-blame-ai-…

Last night, our own Maria Camila Ortiz joined @ChildChangeCOL and a powerful community of changemakers in London to protect the rights of children in Colombia. We’re proud to support their mission, and even prouder to stand with those creating a safer future.

AI search is changing how people discover brands. ChatGPT & other systems pull from earned media while typically steering clear of your blogs. 📌 SEO = ranking on Google 🤖 GEO = showing up in AI answers For brands, that makes PR the key to being found in the AI era.

Your last press release looked good on paper but got no coverage. Why? 😶 Too generic 🔎 Wrong journalist 🗂️ List too broad 👉 Preston gives you real-time journalist data + smart writing tools so your pitch actually lands. See how: intelligentrelations.com/booking/

Tariff uncertainty has many brands eyeing PR cuts. But should they? When trust matters most, disappearing from earned media is a bigger risk than the tariffs. When you're visible in interviews, articles, and podcasts, customers see resilience. Keep showing up.