Intero Digital

Here’s what makes the AI shift particularly important for hospitality brands: The travelers arriving from AI sources aren’t just casual browsers. They're your most engaged visitors. BUT... ...there are cautionary signs too, especially around conversion rates, that make the full picture a little more complicated. That's why we're here. We unpack it all on the blog: hubs.la/Q04f4s-n0

Christina's take on GEO made it into DesignRush's 2026 digital marketing guide! Read more here: hubs.la/Q04f4MWF0

What if the biggest threat to your brand's reputation isn't a hack, or a scandal, but a confident, well-cited AI summary with the wrong information? And customers believed it. This is the new brand risk no one has a playbook for. Until now 👇 Tony's new article for MarketingProfs breaks down exactly how to identify, monitor, and correct AI misinformation before it shapes how your audience sees you: hubs.la/Q04f4MqQ0

New on the blog 👀 Our president of SEO, Christina, unpacks the click signal system driving Google's algorithm and how to make it work in your favor: hubs.la/Q04f4Hv_0

A little Entrepreneur shoutout 🤩👏 our VP and other senior leaders get interviewed on effective decision making and what it looks like in practice: hubs.la/Q04f3KVY0

"The product I was considering on Amazon didn’t meet a specific requirement. Instead of stopping there, Rufus asked if I wanted help finding better options. When I said yes, it immediately surfaced competing products that did meet my criteria. " Bryan, our Amazon division president, explains Rufus, how it's changing shopper behavior, and a game plan to get ahead: hubs.la/Q04drJ3Q0

We’re nerds for good data. Here’s the story these numbers are telling 👇 Travelers aren’t just dabbling with AI, they’re using it across the entire trip planning journey. Full end-to-end trips built through conversation with AI. And here’s why hospitality brands should pay attention: travelers coming from AI sources aren’t casual browsers. They stick around longer, explore more pages, AND bounce less compared to non-AI visitors. Our VP of Marketing, Erica, shares everything hospitality brands need to know about AI-powered discovery on our blog: hubs.la/Q04bk0kv0

This is why most PR pitches fail 👇 The problem isn’t effort. It’s probability. But we have good news: Using GEO insights, you can find out which stories are more likely to land before you send them. Our Director of Earned Media, Katherine Caraway, breaks down the Predictive Pitch Probability Model and how to use it to improve your odds. Read her latest in PR Daily: hubs.la/Q04bjWFC0

The biggest ad day of the year, the Super Bowl, broke records. One standout change: 23% of ads used AI. Most looked good. Few stood out. Our VP, Mike, unpacks what this means for the future of advertising and shares four ways to use AI without losing what makes your brand memorable in his new article for Advertising Week:

In the race to scale creative through AI, are brands losing what makes their advertising effective in the first place? In many cases, yes. But using AI doesn’t have to mean sacrificing distinctiveness. In his new article for Advertising Week, our VP of Enterprise Strategy, Mike, shares how brands can avoid the sameness trap and create work that actually resonates: hubs.la/Q048kFd60

Amazon’s Big Spring Sale is next week! Demand’s about to spike, and a lot of brands will still manage to be late, over-discounted, and confused about where their margins went. A little planning goes a long way, like the bullets we've outlined below. Nothing groundbreaking. Just the stuff that usually gets overlooked. Bryan, our Amazon Division President, breaks down what he’s seeing heading into this year’s sale + a few practical ways to make the most of it without torching your margins: hubs.la/Q047M47N0

More content ≠ more visibility. Not in AI search. Generative engines care less about volume and more about credibility signals. In her new article for Content Marketing Institute, Katherine Caraway breaks down how earned media plays into that and why it helps get your brand cited in AI answers (even if you’re not landing coverage in CNN or The New York Times): hubs.la/Q047B5Cd0

TLDR: Intero Digital is in the top 3% of Google Partners worldwide. Again. And the people behind that achievement are just the best. We’ve officially retained Google Premier Partner status for 2026, a distinction we've held for years, which places our agency among the highest-performing partners in the Google Ads ecosystem. That recognition comes with some serious advantages for our clients, including: ☑ Early access to new Google features and betas ☑ Direct collaboration with Google teams ☑ Advanced training and strategy sessions ☑ Priority support to help campaigns move faster and perform better But the main headline here isn’t just the badge. It’s the team that earns it year after year; the strategists, analysts, creatives, and account leaders constantly pushing campaigns and client growth to new heights. Very proud moment for the crew at Intero Digital! 👏

Hey — we know her! 🤩 So excited to see Katherine in CMI talking about the growing role of earned media in the age of AI search. Because when journalists trust your brand enough to publish you, LLMs tend to notice too. More thoughts on that here: hubs.la/Q045Q3370

If AI can’t define your brand, it won’t recommend it. Most brands fail at this. Generative engines like ChatGPT and AI Overviews don’t just look at mentions, they look at knowledge graph presence. In other words: brands that are clearly defined, connected, and understandable across trusted sources. Your Wikipedia and Wikidata footprint plays a big role in this. Here’s why: When AI sees... 💡 Wikipedia → Expertise, historical context, associated people/entities 🌐 Wikidata → Structured relationships and concept connections 🖥 Your site → Mirrored language and authority signals …your brand becomes far more retrievable across generative engines. Not just “seen,” but retrieved. If you want the full tactical breakdown, our SEO Director Tony explains exactly how it works here: hubs.la/Q044Y5lp0

If GEO felt “too new” for you to take seriously… Turns out: It’s already award-winning.👇 Intero Digital was just named a 2026 Top Generative Engine Optimization Agency by Clutch, all thanks to the talented people on our team that are building, testing, and leading this work every day: hubs.la/Q044Wtkk0 Early isn’t risky. Late is. Let’s build together: hubs.la/Q044Wq0K0

If someone asks ChatGPT for “top [your category] providers” — do you show up? Or does your competitor? In a few weeks, we’re hosting a live session on how to actually test your brand visibility inside AI search engines. Not guess. Test 👇 We'll cover things like: • The exact prompts to use • Red flags most teams miss • How to track AI visibility over time • and more. Reserve your seat here: hubs.la/Q043T01y0

Last year was a big one for our team, and this was one of the most exciting milestones 👇 But it's just one part of the story... In 2025, they also completed thousands of deliverables across ads, video, thought leadership articles, and more. All focused on driving measurable growth for our clients. We are SO proud of the people behind these achievements who continue to evolve with the industry and push it forward. Explore our 2025 Year in Review here: hubs.la/Q043rdmm0

Work is more fun with the right people 💙 If you're an Account Executive ready to join a team of strategists, creators, and innovators who love collaborating and pushing the limits of digital marketing, let’s talk. Details here: hubs.la/Q042bV2D0

That’s My Pan!’s budget didn’t grow. But their profits did 👇 Lower CPA. Higher CTR. Stronger returns. Digital marketing that actually works: hubs.la/Q0422gqW0