Ipsos

🤖 Nearly 1 in 2 French people use or consider generative AI to learn politics. With elections near, AI shapes understanding of candidates, policies, and votes. Discover Ipsos insights ⬇️ ow.ly/6MVX50Ysfnt

As tensions rise, 49% of Americans fear the Iran conflict will harm their personal finances. Economic anxiety is front and center, see what the public is saying 👉 ow.ly/nJKL50YrOHT

Readn more: ipsos.com/en/calibrating…

What if the "significant" findings from your synthetic data are nothing more than a statistical mirage? Generative AI is transforming market research, but with this great power comes a critical risk: the illusion of certainty.

Read the paper to discover: 🔹The "Uncertainty Gap": Why standard formulas fail for synthetic data. 🔹The hidden risks: How naive data boosting leads to poor business decisions. 🔹The path to fidelity: Ipsos's rigorous approach to providing a calibrated level of confidence.

In our Ipsos Views paper, ‘Calibrating Synthetic Confidence’, Ipsos' experts tackle this challenge head-on. They provide a clear, principled framework to recalibrate our statistical methods and move from a statistical facade to true statistical fidelity.

🚗⛽️ 67% of Americans believe gas prices will rise in the next year, driven by concerns over U.S. military action in Iran. How do you think global events will impact your wallet? 🔗 ow.ly/Xeqp50YrOqN #MarketTrends #PublicOpinion

Just 33% of Americans say President Trump has clearly explained the goals of U.S. military action in Iran, while 64% say he has not. Public clarity matters in foreign policy debates Find out more 👉 ow.ly/PbZt50YrOal

The car defined the 20th century. What defines mobility in the 21st? Join the upcoming KEYS webinar to learn more on the world in motion! Learn more and register now 👉 tinyurl.com/3cvnmrrd

Who is responsible for obesity? Despite the World Health Organization recognising it as a chronic, relapsing disease, 66% across 14 countries believe it’s preventable through personal choices. Public perceptions reveal a complex debate. 🔗ow.ly/Zoj250YrI5i

Trust in news still belongs to humans, not machines. 📰 78% of people in the UK prefer news written by people over AI. For media, the challenge is clear: let AI support journalism, not replace the human touch. See the insights 👉 ow.ly/H0Fe50YrAog

Millennials in Canada are feeling the pinch: 59% say they don’t feel financially secure, 45% have dipped into savings, and 40% fear debt is looming. 💸 How are you navigating today’s financial challenges? Get the full results 👉 ow.ly/ixvA50YoYT0

Driven by a profound passion for the profession, Laurence Stoclet will work alongside the Board, Jean Laurent Poitou, and the executive leadership to champion the Horizons plan, harnessing tech and AI to unlock a true "Augmented Ipsos."

Laurence Stoclet has served on the Ipsos Board of Directors since 2002 and spent 24 years in key executive roles at Ipsos, including Chief Financial Officer and Deputy Chief Executive Officer.

Laurence Stoclet has been unanimously appointed President of the Board of Directors on January 15th, with effect on March 1st. She is taking over from Didier Truchot, founder of the Company, who had resigned for health reasons.

#UK: Just 28% of Britons believe the Royal Family has managed the Andrew situation well, a sharp drop from 37% in November 2025. Public confidence continues to decline 👉 ow.ly/LPVq50YoZLc

#Perú: According to the Ipsos poll for Perú21, Balcázar begins his term facing 63% disapproval and only 24% approva, a striking difference from Jerí’s 45% support at the start of his administration. 👉 ow.ly/sLOP50YoZgC

Ipsos’ Global Consumer Confidence Index holds steady at 50.0 this month (+0.1), following three months of notable growth. Compared to last year, confidence is up by 1.2 points, reflecting a positive global outlook 👉 ow.ly/W89250Yp0tG