Ipsos

The economy remains top of mind for Americans. 21% say it’s the most important problem facing the U.S., holding steady from 20% in April. See what’s behind the numbers and explore the latest insights 👉 ow.ly/tMjJ50Z2CYb

Americans are divided but cautious on Iran troop deployment: 7% support ground troops, 34% special forces, 55% oppose. Meanwhile, 87% expect gas prices to rise. Find out more 👉 ipsos.com/en/global-opin…

Find out more 👉 tinyurl.com/5c7n6h3h

💬 Alexandre de Saint-Léon, Global Service Line Leader, Automotive & Mobility Development at Ipsos, says: “The question is no longer whether people want to own cars, it’s whether the world around the car is changing fast enough to give them a real choice.”

🚗 The death of car ownership? Not so fast. Despite growing conversations around shared mobility and sustainability, only 3% of car owners globally plan to give up their vehicle.

Six in ten Canadians disapprove of US military strikes against Iran, 42% strongly. Only 23% approve, while 16% are unsure. See our global roundup on the Iran conflict and its consequences. 👉 ow.ly/sYC950Z19L2

Dive into Misfits Stories by Ipsos to watch the video and discover the full power of storytelling in creative effectiveness 👉 tinyurl.com/mpdrt9sf

And Ipsos data from an analysis of 15,000 ads provides the evidence to support this view, with ads that leverage stories are 2x more effective in changing behaviour than those that don't.

We know from Ipsos data that empathy is key to advertising effectiveness, but how do we achieve this?

66% of Americans say the US should avoid military involvement in the Iran war. 🇺🇸 Support for engagement remains a minority position. Even within the US, public opinion leans strongly toward restraint. Find out more 👉 ow.ly/sBLj50Z19uo

▪️𝗧𝗵𝗲 𝗛𝘆𝗯𝗿𝗶𝗱 𝗠𝗼𝗱𝗲𝗹: Why AI is a powerful tool, but a poor replacement for human insight. AI can build the ad, but can it build the connection? Explore the full findings 👉 tinyurl.com/bdzfr9bk

▪️𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗲𝗶𝗹𝗶𝗻𝗴: Why AI struggles to move the needle on its own. ▪️𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝘃𝘀. 𝗜𝗺𝗽𝗮𝗰𝘁: Navigating the tension between speed and results.

AI ads are good enough - and that’s the problem AI-generated advertising has reached a point where most consumers can't tell it apart from human-made work. While outsourcing creative tasks to AI can drastically slash timelines and costs, does it have the same influence?

Only 10% of people believe the Iran conflict will be over within a month. Meanwhile, one-third expect it to last into 2027 or beyond. ⏳ The dominant sentiment: this is a long war, not a short crisis 👉ow.ly/oBvQ50Z19fE

📊 81% of people across 31 countries say their country should avoid getting involved in the Iran conflict, with 48% strongly agreeing. Discover more in our latest roundup 👉 ow.ly/mViM50Z1900 #GlobalOpinion