Ipsos in South Africa

Does great advertising need a big budget? Not always.

Trust in South Africa's electoral institutions remains divided. When asked about the IEC, opinions are split, with similar proportions expressing trust and distrust. ipsos.com/en-za/nearly-h…

The current situation is that roughly two-thirds of eligible voters indicate that they have the desire and intention to vote in the Local Government Elections. ipsos.com/en-za/nearly-h…

61% of South Africans eligible to vote say that they have any interest in politics and elections, while 38% are not interested at all. Despite this, nearly three-quarters (73%) of eligible voters say they are registered to vote. However, registration does not guarantee turnout

Ipsos study reveals voter alienation, low municipal trust, and a mixed appetite for polls as 2026/7 elections approach – regardless of a choice of more than 500 parties. ipsos.com/en-za/nearly-h…

What’s driving Gen Z unhappiness in South Africa? Nearly 3 in 10 are unhappy. Financial stress, mental health and well-being, loss of control, and lack of meaning leading the list.

Gen Z is the unhappiest generation in South Africa, with close to 3 in 10 reporting unhappiness. Financial stress, lack of meaning, and feeling out of control are key drivers. ipsos.com/en-za/gen-z-so…

South Africa's satisfaction with feeling loved (81%) places it ahead of many developed economies. The country also outperforms on romantic and sexual satisfaction, with 63% reporting contentment compared to France (58%), Germany (55%), and Sweden (45%).

63% of South Africans are satisfied with their romantic/sex lives, higher than the global country average of 60%, and outperforming countries like the United States (57%), Great Britain (54%), Italy (55%) and France (58%).

The study reveals a striking contrast in what drives happiness versus unhappiness among South Africans. While financial concerns dominate the unhappiness landscape, personal relationships overwhelmingly drive contentment.

81% of South Africans feel satisfied with the love in their lives, placing SA among the top 10 countires. Yet 75% of unhappy citizens cite financial stress. Love drives happiness. Money drives stress. ipsos.com/en-za/south-af…

Huge congrats to Catherine Burton, Kim Larsen & Rhulani Baloyi on winning Best Paper and Best Presentation at ESOMAR Africa. Cracking the Africa Code shows what’s possible when data, local understanding, and collaboration come together.

The home of researchers grows stronger. United by curiosity, driven by a shared passion for game-changing insights. Welcome to the team, Natalie Otte!

59% are dissatisfied with their municipalities, with nearly half of the nine provinces falling below one-third approval ratings. ipsos.com/en-za/eight-te…

54% want inter-party collaboration at LOCAL level. Even EFF (49%) and MK (45%) supporters agree. ipsos.com/en-za/eight-te…

NEW IPSOS DATA: 80% of South Africans say country heading in wrong direction. GNU honeymoon officially over - optimism dropped from 40% (Sept 2024) to 20% today. ipsos.com/en-za/eight-te…

Ipsos @ #SAMRA2025: Revolutionising user personas with AI. Selina de Freitas & Yushika Harbhajun present our AI-enhanced approach to CX design. More dynamic, insightful, & user-centered. See how we're transforming user experience design! #AIinCX #IpsosLeads #UserExperienceDesign

Tomoko Ueta & Caitlin Stainbank-Minkova present our humanised AI approach to product development. Faster, more adaptive, truly consumer-centric. See how we're transforming innovation in South Africa! #HumanizedAI #IpsosLeads #InnovationEvolution

Ipsos @ #SAMRA2025: Protecting Africa's children online. Our experts present research on combating digital risks in South Sudan. Human intelligence + AI = safer internet for kids. Findings implemented in 20+ countries! #ChildOnlineSafety #HumanAIsynergy

Ipsos experts Kim Larsen & Catherine Burton present at #SAMRA2025: 'To feel is human, to enhance is AI.' Discover how we balance AI & human insight for premium market research. Where others see data, we reveal human truths. #MarketResearchInnovation #HumanAIsynergy #IpsosLeads