Ipsos US

Join us to hear about the significant risks that both action—and inaction—on AI hold for your brand and what it means for the future of advertising. You'll learn where the public stands on AI and accountability, and how to build a resilient brand. ipsos.com/en-us/ana-trus…

Just one in four Americans approve of President Trump’s handling of inflation and rising prices, ranking below his overall approval rating and his approval rating on immigration, crime, and U.S. foreign policy. ipsos.com/en-us/american…

National consumer confidence is down in the U.S. month-over-month in the wake of the Iran war. Check out Ipsos' latest Global Consumer Confidence Index which shows its second biggest decline ever. ipsos.com/en/ipsos-consu…

Join us to hear insights from a recent study identifying the trends most likely to influence the future of boating participation, and strategic opportunities to both retain existing boaters and expand engagement among the next generation of enthusiasts. ipsos.com/en-us/icomia-c…

Attention grocery retailers: Join us on May 7 to get exclusive ecommerce insights, and practical guidance on how to achieve stronger operations, improved financial performance and a superior customer experience. ipsos.com/en-us/bringing…

Join us to hear exclusive new Ipsos data and our panel of experts discuss the emerging pushback against constant connectivity in favor of mindfulness, and why building genuine brand communities might just be the antidote. ipsos.com/en-us/webinar-…

When the rules of wealth are rewritten, who writes the playbook? At our May 21 Ipsos Global Influentials webinar, we'll unveil new research that explores how influential audiences think about money, risk, and value. ipsos.com/en-us/webinar-…

Where and when you were born matters, but not everything can be conveniently placed into a handy 15-year age group. We find that similarities between people of different ages can often outweigh the much-talked-about differences. Join us for fresh insights. ipsos.com/en-us/KEYSwebi…

Swaths of America are in the midst of an early heat wave following the hottest March on record. Ipsos’ What Worries the World finds only 12% of Americans say climate change is a key concern and 7% say threats against the environment is a worry. ipsos.com/en/what-worrie…

Welcome to the Ipsos People and Climate Change report exploring everything from changing consumer values to the growing conditionality around the energy transition, and what rising geopolitical instability means for our relationship with fossil fuels. ipsos.com/en-us/people-a…

AI usage in the U.S. is going up, and the number of those using AI often is also on the upswing. This provides more evidence of a surge in “power users” who are outpacing those who aren’t fully invested. Access the data here ipsos.com/en-us/generati…

Agentic shopping is fast moving from an interesting curio to an integral part of the customer journey. In her latest article, Ipsos' Jennifer Bender shares insights for how brands can get ready. marketingweek.com/brands-agentic… For more, check out our Data Drop: ipsos.com/en-us/ipsos-da…

The AI trust gap has created a complex environment for marketers. But it also presents new opportunities to build trust. Access detailed insights in our latest Data Drop: ipsos.com/en-us/ipsos-da… ipsos-insight-llc.foleon.com/your-next-big-…

Check out the full case study to see how thought leadership research with Ipsos powered LinkedIn’s success: ipsos.com/en-us/how-ipso… Also: 🎞 revisit our on-demand panel discussion 📚 read our detailed Point of View and newly added Data Drop 🔍 access our solutions toolkit

A new national Epoch AI/Ipsos poll finds that half of Americans (50%) report using an AI service in the past week, across a wide range of tasks from information lookup and writing assistance, to creative work and professional applications. ipsos.com/en-us/half-ame…

Join us for must-see panels and workshops with senior marketers, creators, clients, and industry leaders, exploring how trusted brands outperform the competition, and explain how human connections drive share of mind and share of wallet in uncertain times. ipsos.com/en-us/ipsos-ca…

Half of Americans report being a victim of a scam or identity theft in the last year. The number of Americans who say they have been the victims of a scam has increased 10 points in the last year, according to the Ipsos Consumer Tracker ipsos.com/en-us/half-ame…

Here are five charts on where Americans stand on AI, where they agree, where partisan rifts could emerge, and why AI populism could be on the horizon. ipsos.com/en-us/what-ame…

More Americans (35% up from 29%) say they are more likely to shop with places that offer buy-now-pay-later options, according to the latest data from the Ipsos Consumer Tracker ipsos.com/en-us/american…

The LSEG/Ipsos Primary Consumer Sentiment Index is down 3.4 points from last month. The index fell sharply and has now declined in consecutive months. It sits nearly three points lower than its reading from this time last year. ipsos.com/en-us/april-20…