Ipsos US

According to the global Ipsos Happiness Report for 2026, 73% of Americans report being happy. Dig into the data here. ipsos.com/en-us/global-a…

Will you be watching? More than half of Americans say they don’t plan to watch any of the 2026 March Madness college basketball tournament, according to the Ipsos Consumer Tracker. ipsos.com/en-us/despite-…

Our latest report explores one of the most important questions facing the industry: Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed marketing practitioners across four countries. ipsos.com/en-us/marketin…

Almost all Americans (84%) think gas prices will get worse in the next few weeks, according to new polling from the Ipsos Consumer Tracker — and that’s affecting a number of things we do as consumers. ipsos.com/en-us/almost-a…

With fieldwork completed prior to the start of the conflict in Iran, the LSEG/Ipsos Primary Consumer Sentiment Index for March 2026 is now at 53.3, down 0.5 point from last month. ipsos.com/en-us/march-20… Access more financial updates here: ipsos.com/en-us/us-milit…

Here are five charts on how far gas prices have risen. Americans already don't have a lot of room to spare. With consumer sentiment still recovering from the 2022 inflation wave, even a modest sustained increase could weigh heavily on household budgets. ipsos.com/en-us/pressure…

What do citizens really want from multinational corporations? Ipsos’ Global Reputation Monitor reveals that a company’s ‘country of origin’ acts like a global passport, opening doors in some markets while creating barriers in others. Download your copy! ipsos.com/en-us/impacts-…

Sports is no longer confined to game day, it’s a year-round cultural and commercial force. Ipsos' Manny Flores joins the #SXSW FQ Lounge to discuss tips for expanding audiences, deepening loyalty, and unlocking new revenue streams that last. Revisit now: ipsos.com/en-us/sxsw-2026

What if the "significant" findings from your synthetic data are nothing more than a statistical mirage? In our latest paper, we tackle this crucial challenge head-on, additionally providing a clear, principled path forward. Download today! ipsos.com/en-us/calibrat…

Many thanks to Ipsos' Manuel Garcia-Garcia, PhD for taking part in this dynamic Female Quotient Lounge at #SXSW exploring how brands can show up, build trust, and turn cultural moments into lasting connections. Watch the recording here: ipsos.com/en-us/sxsw-2026

Ipsos and TikTok release new data from across seven global markets to explore how TikTok is helping to reshape the sports funnel. Whether you’re a rights holder, a brand, or a hardcore fan, this report is your playbook for the next generation of engagement ipsos.com/en-us/tiktoks-…

What are Americans willing to give up? About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker. ipsos.com/en-us/what-are…

Driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t mean people are rejecting public transport, which they find safe and accessible, with clear environmental benefits. Join us for new insights ipsos.com/en-us/KEYSwebi…

Join Ipsos at ARF’s AUDIENCExSCIENCE conference for a showcase of the most urgent challenges and recent breakthroughs in audience measurement. This year, the focus will be on the rapidly changing intersection of AI, marketing, media, and consumer insights. ipsos.com/en-us/arf-audi…

The spectre of high oil prices looms large for Americans who have gone from not worrying about inflation at the start of this decade before the pandemic sent some prices soaring to it now being the No. 1 worry in the U.S. ipsos.com/en/what-worrie…

A new Ipsos poll conducted March 6–9 finds that many Americans are worried gas prices and their personal financial situation will worsen as a result of U.S. military action in Iran ipsos.com/en-us/most-ame…

More Americans are feeling “comfortable” with their economic situation since this time last year. Now half (51%) describe themselves as comfortable vs. just 37% last February, according to the Ipsos Consumer Tracker. ipsos.com/en-us/more-ame…

Here are five charts examining the public's initial reactions to the strikes, the conditions that might shift public opinion, and how uncertainty could shape what comes next 👇 ipsos.com/en-us/early-po…

Influentials around the world continue to weather disruption, remaining optimistic and continuing to be the driving force the global marketplace needs. As 2026 continues to unfold, how will uncertainty around inflation, AI, and geopolitics impact them? ipsos.com/en-us/webinar-…

Ipsos proudly collaborates with Temple University’s Center for Applied Research in Decision Making (CARD Lab) to champion rigorous science and spotlight the next generation of scholars whose work can immediately inform better decisions. Join us on March 10 ipsos.com/en-us/ipsos-ca…