Ipsos US

Gain a better understanding of how population decline, shifting milestones, and generations at work will impact your brand, now and in the future. Our detailed 73-page report offers detailed insights and examples of brands doing it right. Download today! ipsos.com/en-us/ipsos-ge…

Two in three Americans say they are driving less as a result of rising gas prices, according to the Ipsos Consumer Tracker ipsos.com/en-us/american…

Two in five Americans say bills take up all their money, according to the Ipsos Consumer Tracker. While concerning, it's also dropped since earlier this year. Take a look at the data here. ipsos.com/en-us/positive…

22% of Americans making over $100,000 who say they got a bigger tax refund this year; only 11% of Americans making under $50,000 said the same, according to new data from the Ipsos Consumer Tracker ipsos.com/en-us/higher-i…

Take a look: Northwestern Mutual's Personal Prosperity Index is a proprietary, data-driven metric – developed in partnership with leading research firm Ipsos – designed to measure how Americans holistically experience prosperity. news.northwesternmutual.com/personal-prosp…

Meet Ipsos @ Cannes! Check out our line-up of high-impact talks tackling the most pressing trends and featuring incredible top-tier experts: ipsos.com/en-us/ipsos-ca… See you there! 🗓️ 22–26 June 📍 RTL AdAlliance Beach and Cannes Palais stage!

A new Reuters/Ipsos poll finds that 64% of Americans say that recent increases in gas prices have affected their household’s financial situation; 86% say the conflict with Iran bears a great deal or fair amount of responsibility for the recent rise. ipsos.com/en-us/two-thir…

Midterms usually are not won by persuading swing voters, they're won by each party turning out their bases. Democrats appear fired up. Republicans less so. Here are 5 charts on the political mood of the country heading into the 2026 midterm elections. ipsos.com/en-us/midterm-…

Sports sponsorships offer brands a powerful way to connect with wide audiences and boost visibility, but are you maximizing your investment? Read our full article for actionable insights 👉 ipsos.com/en-us/long-and…

Excelling at the Super Bowl is no simple feat. Ferrero’s Kinder Bueno brand harnessed Ipsos' expertise to craft a compelling advertisement for the 2026 Super Bowl, capturing the attention and memory of viewers nationwide. Here’s why it worked. ipsos.com/en-us/super-bo…

"We've done a lot of work to understand Gen Z path to purchase, and identified some good myth busters." Hear more examples of how human insight helps marketers tailor better products and connect with audiences looking for relatable brands. ipsos-insight-llc.foleon.com/ipsos-insights…

Nearly all high school students (95%) say they plan to continue their education after graduation, 90% of those families believe it's an investment in the student's future, and 82% say it’s worth the cost, according to a new study from Sallie Mae and Ipsos. news.salliemae.com/news-releases/…

1 in 4 Americans followed news around King Charles III’s recent visit to the US closely. The new Ipsos poll also finds a notable shift in how Americans perceive the broader relationship between the two countries. Take a look. ipsos.com/en-us/does-us-…

Where and when you were born matters, but not everything can be conveniently placed into a handy 15-year age group. We find that similarities between people of different ages can often outweigh the much-talked-about differences. Revisit our webinar now. ipsos.com/en-us/KEYSwebi…

Missed our live briefing? Throughout 2026, the Ipsos Public Affairs team returns with our regular updates to help you understand America at 250, and respond with confidence to questions from customers and key stakeholders. Watch our latest editions now! ipsos.com/en-us/webinar-…

As marketers demand more of their social ad investments, while creating more ads than ever before, how can brands effectively increase performance and brand effects in social? Here's a 5-step blueprint with proven steps to scale creative effectiveness. ipsos.com/en-us/overwhel…

Consumer brands are moving into health. Healthcare is moving toward consumer experience. These two forces are both converging on the same territory: everyday wellness. Read more about how this is reshaping the market — and what brands need to do to succeed ipsos.com/en-us/consumer…

In an era where geopolitics is rewiring markets, culture wars are weaponizing brands and AI-powered false narratives flood media and information ecosystems, it’s never been more difficult to manage your brand. Join us for strategic insights on May 13! ipsos.com/en-us/paradox-…

Watch as Ipsos’ Alec Tyson joins C-SPAN to explore the main themes from Ipsos research to commemorate the country's Semiquincentennial. For more insights, be sure to join us for our regular briefing on May 6 ipsos.com/en-us/knowledg… ipsos.com/en-us/webinar-… ipsos.com/en-us/america-…

Here are five charts on how other countries are responding to the effects of the war, and how the U.S.’ reputation has fared over the past year. ipsos.com/en-us/global-r… Want more insights? Join us for our briefing on May 6! ipsos.com/en-us/webinar-…