Ipsos US

Amid the resumption of U.S. military strikes in Iran, 79% of Americans say they expect U.S. military involvement in Iran to go on for an extended period of time, according to a new Ipsos poll conducted July 10-12. ipsos.com/en-us/nearly-e…

July 29: Join us for a dynamic, forward-looking conversation with executives, corporate strategists, and cultural experts as we explore what fostering authentic connections looks like in an era also characterized by skepticism and economic anxiety. ipsos.com/en-us/webinar-…

In the 2026 Global Infrastructure Index we see overall satisfaction ranges from 74% to 16% while the priority attached to investment in water supply/sewerage, new housing and local road network varies by approx 50 percentage points. Discover more insights! ipsos.com/en-us/continue…

At least three in four are satisfied with their homes, jobs, bosses, family life, car, and life in general. Fewer, but still a majority, are satisfied with their incomes. The one outlier: a 15-point jump in being satisfied with their commutes... ipsos.com/en-us/we-are-m…

In the 2026 Energy Transition Barometer, we look at how affordability, security, and reliability concerns are converging to reshape public support for the energy transition across 31 countries. Download today. ipsos.com/en-us/ipsos-en…

Ipsos' Mallory Newall joins ARC Seattle to talk about the findings from the latest Axios/Ipsos American Health Index, including which healthcare policies Americans would support in the 2026 Midterms and the country's interest in GLP-1. ipsos.com/en-us/knowledg…

While there’s considerable appetite to learn more about AI, there’s a similar 6-point drop in those who say that they would like to (from 63% to 57%). Most (79%) say they’re seeing more AI coverage than they were six months ago. Dig into the data! ipsos.com/en-us/ai-has-p…

Men are seven times more likely (20%) than the women (just 3%) to want a male robot, according to new data from the Ipsos Consumer Tracker. ipsos.com/en-us/women-do…

Download our white paper to understand how pipeline data, capital allocation and physician behavior are converging — and what that means for portfolio strategy, BD, and evidence planning in obesity and beyond. ipsos.com/en-us/beyond-s…

In a world obsessed with noise, winners are the ones who hear what others miss. The magic begins when we stop skimming the surface of consumer insights and dive deep. That’s when products don’t just succeed — they stick, providing growth for the long term. ipsos.com/en-us/cpg-grow…

Nearly all Americans (96%) think there are steps banks should be taking to help prevent scams and protect customers, according to new data from the Ipsos Consumer Tracker. Dig into the data here: ipsos.com/en-us/american…

Join us on July 22 to hear how U.S. brands are leaning into their stories and winning Americans’ loyalty. Register today! ipsos-insight-llc.foleon.com/ipsos-insights…

Are you watching? ipsos.com/en-us/most-ame… A majority (57%) of Americans say they think the 2026 FIFA World Cup will increase America’s general interest in soccer; 40% say it will have no impact on America’s interest in soccer and 2% say it will decrease America’s interest.

What's really on the minds of the world's most influential consumers? Join us to hear what high-end consumers and company leaders are telling us in their own words about the forces shaping their decisions and outlook. ipsos.com/en-us/webinar-…

Keep up with insights from the world's most innovative full-service research agency all summer long! Ipsos regularly publishes new #research data and extensive thought leadership which we feature in our newsletter. Sign-up now. ipsos.com/en-us/news-and…

Belief that you can start at the bottom and make it is a barometer of broader economic health. Brands and institutions need to understand not only how that perception varies and what it means for audiences, but how it's evolving by cohort and generation. ipsos.com/en-us/ipsos-da…

New University of Calgary polling conducted by Ipsos covers Americans’ views of U.S.-Canada relationship, levels of support for U.S. tariffs on Canada, and perceptions of the Canada-U.S.-Mexico trade agreement (USMCA). ipsos.com/en-us/Universi…

As America marks its 250th anniversary, one question looms large: does the American Dream still hold true? Listen in as Americans define the American Dream: both what it means to them and whether they believe it still exists. ipsos.com/en-us/america-…

Join us on July 22 as we explore the opportunities and pitfalls American brands face in the changing world, and how brands can pivot to win the next 250 years. ipsos-insight-llc.foleon.com/ipsos-insights…

ipsos.com/en-us/beyond-c… Our latest article explores the critical gaps in traditional claims-based Real-World Evidence (RWE), and the transformative potential of Direct-to-Responder RWE in U.S. healthcare research.