Irrational Labs

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Irrational Labs

Irrational Labs

@IrrationalLabs

We use behavioral science to make people happier, healthier & wealthier 📈🌍

San Francisco Katılım Temmuz 2013
1.3K Takip Edilen10.1K Takipçiler
Irrational Labs
Irrational Labs@IrrationalLabs·
So Credit Karma turned one page into four. These higher-friction screens performed better when they’re broken up into single screens. This went against "best practices" of the web, but it actually drove higher conversion rates.
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Irrational Labs
Irrational Labs@IrrationalLabs·
When should you go against “best practices” and experiment with the counterintuitive? 👁️ It depends—but in @creditkarma's case, it was a necessity. Here's what happened...
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Irrational Labs
Irrational Labs@IrrationalLabs·
4️⃣ Use conversational prompts. Don’t shy away from preparing prompts ahead of time. Being able to deftly switch topics keeps your convo friendly—and interesting! A little prep also goes a long way to ⬆️ enjoyment, ⬆️ confidence, and ⬇️ anxiety.
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Irrational Labs
Irrational Labs@IrrationalLabs·
Can #BehavioralScience save us from conversational chaos? If you’re doubtful, we get it. Navigating conflict with loved ones can feel impossible—especially around the holidays. Small talk comes easy—but once chatter turns to #Politics or #ClimateChange, all bets are off 🧵
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Irrational Labs
Irrational Labs@IrrationalLabs·
How do you help students navigate financial commitments and complete career-transforming programs? @MeritAmerica teamed up with us to reimagine the loan process, applying behavioral science to reduce cognitive overload and simplify decision-making...
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KarlPurcellBehavEcon
KarlPurcellBehavEcon@EF110Econ·
🎙️🖥️ I'm hosting a webinar on applying behavioral science to trust and safety to reduce harms online next Friday Nov 15th @ 9am PST. I will review the latest experimental evidence as well as some @IrrationalLabs case studies in this area. Join me! 🎙️ 🖥️ Link in replies.
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Irrational Labs
Irrational Labs@IrrationalLabs·
👉 Decreasing Friction Hassles decrease our likelihood of doing anything—and voting is filled with them. Finding your polling spot, printing out papers, and waiting in line all feel like chores. 🙄
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Irrational Labs
Irrational Labs@IrrationalLabs·
👉 Temptation Bundling Activities like working out become a lot more fun when you combine them with something enjoyable—like watching Love is Blind while you exercise. And there’s evidence that “temptation bundling” works with voting, improving turnout by an average of 2%. 🥳
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Irrational Labs
Irrational Labs@IrrationalLabs·
Does behavioral science belong at the ballot box? 🗳️ 💡 We think so. Because when it comes to voting, there’s often a gap between our intentions and actions...
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