Ismail Ayomide(Value Sage)

When others write copy, I extract signals, using your customers' actual words to 3x conversions without hype. If you're an early-stage founder wasting ad budget on leaky funnels after bad hires, this is your escape. DM 'AUDIT' + your offer link. NOT for beginners or big corps.

Your Meta ad has a job: earn the click. Your homepage has a job: capture the intent. Most DTC brands nail the first. Ignore the second completely. Then wonder why ROAS is dropping while CPM stays flat.

@DTC_Quizbuilder The age-group visual selector is smart, self-identification before a single word of copy. They see themselves before they read anything. Most quizzes ask before they show.

Just found this as a native display ad on google "Loading your walking quiz" Ad callout: How much should I walk to lose 45lbs

@TheSalesBull1 The visible weakness angle is underused. A prospect who hears their own gap named back to them stops thinking 'who is this' and starts thinking 'how do you know.

Nobody stays on a cold call for rapport They stay because it sounds like you called them specifically - A competitor - A shared supplier - A visible weakness That's why they don't hang up.

@bruno_dl A/B testing tells you what won. It never tells you why. The old books gave you the why, and the why is always the same: desire, belief, and trust in that order.

There was a moment I realized something was wrong with how CRO works. I'd done everything the courses said. A/B tested the headlines. Improved the images. Removed the friction. Revenue didn't move. So I stopped listening to the courses. And started reading 60-year-old books. That's when everything changed.

@TheJeremyHaynes Agree. Fastest way I’ve found: pull phrases from sales calls/DMs and mirror them in the hook. Lifts CTR instantly. Do you use voice-of-customer docs?

The most important question you can ask about any offer you're trying to scale is this: What narrative already exists in the mind of the person I'm trying to sell to Not what do I want them to believe What do they already believe right now Business owners already believe agencies have failed them They already believe they need to educate themselves Build your offer around what they already think and you're working with momentum instead of against it

@sharran Seen this. We filter for “low ego, high ownership” via post-mortems, how they explain wins/losses says everything. Do you test for that in interviews?

The most dangerous hire: brilliant people with massive egos. At Goldman, we had incredibly smart people who were also complete asses. In individual contributor roles, this was tolerated because of their brilliance. But brilliant + humble is incredibly rare. And it's the only combination that scales.

@ZedNilm1 Seen same. Biggest lift came from matching pre-sell angle to ad hook. Break that chain and CVR drops. Do you map 1:1 angles?

spoke to a supplement founder doing ~€800k/month he barely sends traffic straight to product pages anymore almost everything goes through a pre-sell first simple pages that look like content not ads some read like short articles others like “doctor insights” or breakdowns same product behind all of them just different angles depending on awareness i asked why he doesn’t just push to PDP he said conversion rate isn’t even comparable “you don’t ask for the sale first, you earn it” they’ve tested dozens of these over time most brands try one, then quit too early but once you dial it in it compounds hard especially in health, skincare, supplements product pages still work but cold traffic converts way better when it’s warmed up first

@jameshyujinlee CS, this sits right in my zone. Most brands in accessories/gifting leave a lot on the table because they focus on the product, not the moment behind the purchase. Curious how you're currently approaching angles, more emotion-driven (identity/motherhood) or product-first?

It's time. I'm hiring a Creative Strategist for our brand! I started my brand 2.5 years ago. We're doing $7M+ this year. Growing 150% YoY - 2 years in a row. I've handled all creative strategy myself until now. I think it's time for someone better than me to take the lead. We're NOT in health, wellness, or beauty. We're in accessories, apparel, and kids. Think identity, gifting angle. Our customer is a young woman or a young mom. If that's your world - you'll get this brand instantly. Here's what you'll own: → 6-10 net new ad concepts per month → 50+ iterations on winning ads per month → Scripts and briefs for UGC → Static ad concepts across multiple formats → Research: mining reviews, comments, and organic content for hooks and angles What we need: → 2-4 years DTC experience → European or Asian timezone → Bonus if you have experience in working w/ fashion, gifting, or kids brands Full-time. Remote. $3,800 - $4,500/month base. Comment CS and I'll DM you next steps!

@bruno_nwogu Fair, but bundling vs stacking matters. One brand I worked with cut refunds by 30% just by packaging core + tools upfront. How do you decide what’s separate?

I bought a course Ebook - $14 Upsell 1: Templates, scripts etc - $67 Upsell 2: Tools - $197 Yet somehow Nigerians believe because they buy one program from you…they’re automatically entitled to everything that comes from you. Talma bout “Do I have to buy another program”. 😑 No you don’t HAVE to. It’s if you WANT… more

Everyone keeps talking about “connection” as if they are not already connected. Bro you’re already connected to the internet but how are you leveraging it to start conversations that close deals. What do you bring to the table? What problems can you solve, YOU ARE ALREADY CONNECTED, USE IT.

@breallstrong Contribution margin tracking. Most DTC brands know their ROAS but can't tell you if they're actually profitable per SKU. The math is doing crimes behind the scenes.

What people think DTC means: - Selling stuff online. What DTC actually means: - CRO/Website Optimization - SEO - Facebook Ads - Google Ads - TikTok Shop - Social Media Content - Affiliate Marketing - Email + SMS Marketing - Data Analytics - Customer Retention/LTV Strategy - Referral Programs - Product Photography & Videography - Copywriting - Packaging Design - Customer Service - PR & Media Outreach - Retail/Wholesale Expansion - Amazon Management - Supply Chain Management - Distribution & Logistics - Inventory Forecasting - Product Development & Iteration And most importantly... - Sh*tposting on Twitter What'd I miss?

@toyinomotoso Most people don't quit too early. They persist in the wrong direction too long. Feedback loops beat raw repetition every time.

Whatever you want to get really good at, just start it and keep doing it. You will suck at it in the beginning. You might even suck so bad that people start making fun of you and try to discourage you. But don't quit because that is what losers do. Not you. All you have to do is take it one day at a time and don't compare your progress to that of others. You are different. If you keep doing it, in a few weeks, months, or years, you will look back and be grateful that you didn't stop. Don't get discouraged.

@info_qing Regret simulation is the unlock most writers miss. Future pacing sells the dream. Regret simulation sells the cost of staying. Those are different closes.

high-converting youtube VSLs for info funnels work like wedding proposals… build-up with storytelling hooks on the stuck-at-$5k/mo pain hit the emotional peak with regret simulation if they ghost this system then the offer drop with high-ticket community close done right, they book calls because the frame is "future $50k/mo freedom" they're not buying a course they're buying a transformation they can already feel botched? it feels like guru pressure and they bounce in 30 seconds the excuse is "short reels perform best" the reality is long-form VSLs paired with ig traffic boosts work cold traffic overpays for conviction give them 8-12 minutes to believe and they'll pay $5k without blinking propose your offer right or stay single in low-ticket hell

@GasperCrepinsek Most people aren't over-researching. They're under-committing. Research just has better PR than fear does.

Market research is great and all... But once you find: • The people you can help • The lives they want • Their problems STOP researching. START BUILDING. Create a product, package it into a sexy offer & sell to people you already know. “Research” is NOT an excuse for inaction.

@bruno_dl 2% with warm traffic usually means the page restates the ad instead of deepening desire. The job of the LP is to intensify want, not repeat the pitch.

if your Shopify store: - gets 50K+ monthly visitors - has a product people actually want - runs profitable ads - has real customer reviews - sells in a market with proven demand and you're still below a 2% conversion rate.. you don't have a traffic problem. you have a desire problem. and that's the most fixable problem in ecom.

Strategic creative repels as much as it attracts. Broad hooks = expensive traffic that doesn't convert. Is your hook filtering or just attracting?

Why don't your ads scale (creative strategy breakdown): Most brands optimize creative for clicks. You should optimize for qualified clicks. Difference: Hook precision. Does it filter or does it attract everyone?

@mbaka_paschal Spaced repetition still builds retention. Writing before prompting does the same. The tool doesn't make you dumb, skipping the friction does.

The calculator made you dumber when it comes to basic math. Imagine what Ai will do to your IQ when you get so used to outsourcing basic thinking. You don’t know what’s coming. I’m talking about a complete cognitive dependence At first, they start with “Ask anything”, nothing wrong with it, but that’s how they get you. In 3 years time, you’ll be unable to generate sensible independent long form thoughts without it’s help. We’re all Live lab rats for a never seen before technology, results will still come in. My advice: Make Ai a “refiner” of your expressed thoughts and not the architect. You need to create new neurons to stay sharp, and solving hard problems yourself helps a long way.

@zzarakkk Advertorials are underrated. Most eCom brands are running bottom-funnel ads to cold audiences and wondering why CPAs bleed. Cold traffic copy fixes a symptom most brands can't even diagnose.

There's only one 'skill' worth learning right now if you want to build a long term career/get your foot in the door with eCom - Cold Traffic Copywriting/Creative Strategy. I've made millions of dollars in the last 5 years as a copywriter and agency owner. I've scaled my own brand to 7 figures before. And I have coached countless copywriters. So I can tell you with absolute certainty that this is the #1 skill to have right now. eCom brands are desperate for this skill. Genuinely desperate. So much so that I can literally guarantee placement on a brand with a high retainer + performance - if you can demonstrate this skill to a decent level. I saw this market gap 2 years ago. So I built a community where me and my senior CW teach people: - how to write cold traffic funnels for eCom (advertorials/VSLs/upsells/ad scripts etc) with AI - data analysis and split testing - foundations of direct response - market research - creative strategy I have over 150 cold traffic copywriters. Some beginners, some who've worked with brands like V-shred and Agora, some who run their own offers. These guys are winning Rolex's. Buying houses. Making their first $10k months etc. All from cold traffic copywriting. If you're looking to hire a creative strategist thats vetted & trained by me - send me a DM

@TheSalesBull1 UK tax is individual, not household, no income splitting. That’s the gap. Marriage Allowance helps a bit. Do you think policy should change?

A family earning £60k with one parent at home pays £4,630 more tax than a family where both parents work and earn the same total They don't want you raising your own kids