Israa | DTC Email Marketing/Deliverability Expert

Did you know your double optin confirmation can also end up in spam? If you don’t have your domain authenticated and you are new to inbox service providers (gmail, yahoo, etc), you are at risk of landing in spam. Here’s what you need to do 👇🏼

My favorite part about my DTC clients is that they are turning millions a month quietly. They don’t go on podcasts or care to be thought leaders. Just staying focused and turning a profit. 💰

I am so heartbroken. Israel has just shot my 30-year-old aunt in the chest while she was sitting with her three young children in a school shelter in Jabalia Camp. She is in critical condition; the bullet pierced her chest and exited through her back, devastating her lungs and spleen. At the moment she was hit, she was holding her one-year-old son. He fell from her lap as she collapsed and was found bleeding from one of his ears. I just spoke with my uncle, who told me that Israel has been using subsonic bullets lately. He said his sister is the second mother in the camp to be shot in the chest today. Please pray for her and our family. Her husband was abducted by Israel in November 2024, and we still have no word on his condition.

@RobertFreundLaw We need a rob trolls AI account atp 😂

Bro give the lying machine access to all your stuff and let it take actions on your behalf my guy

@SarahLevinger 😮‍💨 no notes.

17 things you need to know before you market to millennial women (from a millennial woman): 1. We are not 25 anymore. The oldest millennial woman is 45 this year. The youngest is around 30. We’re buying mortgages, running companies, managing perimenopause symptoms, and raising teenagers. Stop putting us in crop tops and calling it a day. 2. We’re loyal as hell (until you give us a reason not to be.) One bad CX experience and we’re gone… and we’re telling 12 friends in the group chat on the way out. 3. We grew up being marketed to harder than any generation before us. We can smell a “girlboss” campaign from 400 yards away so do not take the lazy way out on your marketing. 4. Gendered design is lazy and we kinda hate it. The brands winning us over (Liquid Death, Graza, Our Place) don’t have to (and shouldn’t) scream “THIS IS FOR THE GIRLS!!). Just make it something cool, we’ll buy, I promise. 5. We don’t want to be “empowered” by your yogurt (or supplement or SaaS tool…what have you.) We just want the product to be well made, the packaging to not embarrass us, and the brand to not have a weird CEO tweet history. 6. People say we’re teaching our kids not to consume stuff but that’s not it at all. We’re just teaching them to be selective because we entered the workforce during a recession, had babies in Covid and are currently raising them in another recession. Math is a thing. 7. Nostalgia is a cheat code… but only if it’s specific. “Remember the 90s?” = lazy. “Remember the exact sound of a Tamagotchi dying while you were at school?” = take my money. 8. We research. A LOT. Before I buy a $40 face wash I’ve read 14 Reddit threads, watched 20+ TikToks, and checked if the founder is still on her own skincare journey (spoiler: it’s better if she is). Make your content easy to find, I will consume it. 9. We don’t hate ads. We hate BAD ads. We will happily watch a 4-minute brand documentary. We have zero tolerance for insulting our intelligence (and infinite patience for ads that respect it.) 10. We are exhausted. Not quirky-tired. Actually exhausted. If your product saves us time, or more importantly: MENTAL LOAD, lead with that. Not “self-care,” that makes you look tone deaf. 11. Influencer marketing is ok, mega-influencers are not. The micro creator with 8K followers who actually uses your serum runs our freaking wallets. I will not watch anyone who claims to have the same problems as me while she drives around in her Maserati. 12. We’ve been sold “community” so many times the word is basically meaningless. A Facebook group is not a community. A Discord is not a community. Shared values + real utility in a place I already like to converse with people = community. Do the work. 13. Price transparency is non-negotiable. Hidden fees at checkout are the #1 way to lose us. We’ve been burned by enough “free trials” and subscriptions that don’t make sense to assume the worst until you prove otherwise. 14. We don’t want to participate in the “clean girl minimalism” trend. Millennial women contain all sorts of personalities (sometimes within one person): maximalists, cottagecore moms, techwear nerds, horse girls grown up. Segment carefully, we hate being put in a box. 15. We talk. Group chats, Marco Polo, Voxer, the moms’ Slack, the book club text chain…doesn’t matter where, if you’re not worth the money we’ll tell everyone we know. We’ll also tell everyone we know if you are. 16. We will absolutely pay more for better. The “millennial women are broke” narrative and the “millennial women splurge on $70 candles” narrative are both true. We’ll skip dinner out to buy the good skincare, I kid you not. Price isn’t the barrier for us, only perceived value is. 17. Hire us. Pay us. Put us on the team. Put us on the creative team, the leadership team, and the focus group. The brands that get millennial women right aren’t guessing. They’re hiring us to tell them. Should I do millennial men next? 🤔 👋🤖

@brock_mammoser I would still do a prelaunch and let them know there will be a delay in shipping. If they’re fans, customers will wait.

We launched our Teacher Appreciation Collection Five products are missing They got delayed at customs It’s completely out of our control When you’re shipping millions of units overseas, this happens But the customers who set their alarms for 9 AM Eastern don’t care about customs They just want the product It sucks Everyone on the team hates it But in eCom, you don’t get perfect You get the cards you’re dealt, and you have to roll with the punches The products arrive next week We’ll survive How do you handle supply chain delays with your customers?

DTC Zios want you to know that they support this.

@TheD2CWatch Ignore the haters. We need this type of call out. It’s the same in the email marketing compliance space. Everyone calls you negative when you point out the law. 😒

Some people have called us rats, haters, jealous, downers, class monitors. Here’s why we’re doing this. We’re not anti-supplement. We’re not anti-DTC. We’re not anti-feeding your family. We’re anti-fabricated supplement reviews that are physiologically impossible. Anti-fake doctors with wrong credentials running paid advertorials. Anti-gummies claiming 3g of protein in a 2.5g gummy. Anti-PDRN face masks that don’t contain any PDRN. Anti-vaginal gummies that don’t contain any of the listed probiotics. The supplement industry in the US operates with virtually no pre-market oversight, no licensing, and no clinical substantiation requirements before you make a claim. Brands know this and some of them exploit it aggressively. The people buying these products are often times ignorant, trusting, and they’re often desperate. They have real health concerns and limited time to cross-reference clinical literature. The regulations we cite exist specifically to protect these people. We’re just reading the label. If your brand can’t survive someone reading the label, that’s not our problem. Smart founders would welcome criticism with open arms. We’re actually helping out a lot of founders with these call outs. We’re not lawyers and we can’t spin up a class action suit. But some of these ads are literally a replica of an ad that resulted in a suit a few months ago. Which founder wouldn’t be happy if someone told them to change this before it’s too late? Obviously, if you’re dropshipping fake supplements from China, you already know what you’re doing, so you’re not really our audience. But we’ll give you some advice as well… 90% of the gummy supplement “factories” on alibaba are selling you fake gummies. Yes, even some of the “16 year, verified pro” suppliers.

@iiiitsandrea @david_protein They are in retail now. The online and retail shoppers are quite different in awareness is what I have found to be true.

Contrary to popular belief people ARE buying @david_protein regardless of clickbait social media scandals 👀

@danielgoldisme @DylanAnder @moizali We’re not the genocidal ghouls thirsting for blood. Good luck though… no one believes your victim bullshit anymore

@Israa_TheWinbox @DylanAnder @moizali Those kids are involved in terror attacks which your society trains them for. No one believes your bs

No one can honestly say Israel is not an apartheid state.

@DylanAnder @moizali There are children being held hostages in these prisons an over 3,500 with no accusations. No one is buying the BS.

@moizali Brother there’s millions of Muslims living kindly, justly and beautifully in Israel who adore the country. Equal rights, elections, identical to Jews. Get a grip Moiz

@NerdeenKiswani May Allah give the men of this ummah half of your courage. Glad you are safe and may they near reach you or your family.

Late last night the FBI Joint Terrorism Task Force informed me that a plot against my life that was "about to" take place, and that agents had conducted an operation in Hoboken related to this plot. For months, Zionist organizations like Betar and politicians like Randy Fine have encouraged violence against my family and me. I will have more to say as additional details come to light. I will not stop speaking up for the people of Palestine. Thank you for your support. nytimes.com/2026/03/27/nyr…

@arshanmahmad Bee a zio and maga supporters for a min.

Chobani!? 😔

@Villgecrazylady And they want to tell you that they aren’t the most protect community in this country.

Was it really necessary for every law enforcement officer in a 50 mile radius to respond? This is obscene.

i was reading Surah An’am and found a verse that says, “Your Lord has made it obligatory upon Himself to be merciful to you.” i stopped, put my Quran down, and just sat there amazed, the one who doesn’t need anything from me has made it a rule for Himself to show me mercy? 1/2

@SarahLevinger These never fail. Caught prob over 20+ mice so far lol.

Any recommendations for how to catch an uncatchable mouse? 😵‍💫 Seems one has taken up residence in our attic this year. The guy has squatted for 4 months straight and we’ve yet to catch him…

It’s by because agencies provide mediocre services and charge obscene prices. Business are catching on and realizing they can invest in better infrastructure tailored to them vs some generic pipeline.

@ecom_cork I’m loving this account more every day cuz 💯 true. And most are delusional about it.

@AbdulElSayed Whose water are they gonna touch then? It’s important to note that other communities don’t suffer because data centers bring jobs.

If data centers want to build in Michigan, here are the terms: All union jobs. No rate hikes. Improve our reliability. Don’t touch our water. Negotiate agreements in good faith.

@wesamo__ @Nazeer_DM It took that long. Congrats 🙄

I just handed in my resignation at OpenAI