I’ve heard ranting on Twitter helps
@airindiain @airindiaexpress will I ever receive the refund or even a response from your team for a flight I cancelled? I’ve been waiting for over 3 months now.
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Kritika Kaushik
54 posts
Brands are becoming sensitive to tone and how they are perceived. Brands are starting to realize that consumers are very intelligent and mindful messaging is key. Also, cancel culture is trickling down as well and brands have to be sensitive now more than ever.
PRPOI@prpoi_india
#NextBIGthing @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #PRcareers #Communications #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Yes the Indian PR industry has definitely matured but there is still a long way to go to meet global standards.
PRPOI@prpoi_india
How have u been? @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #Communications #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Definitely acquire more skills. We live in a world where Jacks/ Jills of all trades are valued far more.
PRPOI@prpoi_india
We love asking this! @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #PRcareers #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Keep the consumer in mind when looking at campaigns. The consumer call to action is very important for any campaign to perform well.
PRPOI@prpoi_india
Tell us. @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #PRcareers #Communications #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Influencer marketing, social media & comms from a more integrated approach. I believe the lines between PR and social are definitely blurring and at the end of the day we are all working towards building awareness for brands, irrespective of which platform it comes from.
PRPOI@prpoi_india
Share something new! @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #PRcareers #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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The way PR has evolved over the last two years is incredible. Not just in India but globally. People want to help one another.
PRPOI@prpoi_india
Come on, be a fighter! @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #PRcareers #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Yes, I do anticipate growth in my career this year. I believe if you work hard enough and contribute to the growth of the business and demonstrate great results the upgrade in title will follow.
Other responses 👇🏼
PRPOI@prpoi_india
Challenges. Period. @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #Communications #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Yes I was laid off at the beginning of the pandemic last year. It took me some time to find a new role but I was eventually able to and was actively involved in brining new business in.
Competition is cutthroat so it’s very important to go the extra mile.
PRPOI@prpoi_india
Team, team, team! @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #PRcareers #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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I believe a right balance of both is very important. On the job learning teaches you a lot but opting for courses will help upskill beyond day to day job role.
PRPOI@prpoi_india
Are you #Upskilling enuf? @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskritikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #Communications #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Definitely accounts. HR policies may not always be up to one’s liking but it’s the accounts you work on that help build your career – eventually leading up to the dream job with a balance of both.
But I would strongly recommend focusing on the opportunities over HR policies.
PRPOI@prpoi_india
But what matters to you? @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskrithikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #Communications #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Absolutely! The PR rule book has changed drastically since the pandemic hit and now is the time to explore something different and perhaps diversify your profile to look for something more integrated.
Check out other responses too 👇🏼
PRPOI@prpoi_india
Kickstarting with Q1! @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @itskrithikaltime @_swatiluthra @midnightaf #futureofpr #UpskillwithPRPOI #PRPOI Partners @YIMumbaiChapter @Campaign_India Curators @mindtweak123 @SokhalSonali @PoojaBD
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Today I had a the opportunity to be part of a very interesting chat about the future of the PR industry organized by @prpoi_india
Will be retweeting my answers. Stay tuned..
#TwitterChat #publicrelations #reputationmanagement #lifeinpr #furureofpr
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@mindtweak123 @prpoi_india @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @_swatiluthra @midnightaf @YiMumbaiChapter @Campaign_India @SokhalSonali @PoojaBD @instagram @Twitter @LinkedIn @the_hindu @livemint @IndianExpress @NewIndianXpress @EconomicTimes @TheEconomist @thewire_in @HarvardBiz Podcasts are great and really coming up
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@prpoi_india @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @ItsKritikalTime @_swatiluthra @midnightaf @YiMumbaiChapter @Campaign_India @SokhalSonali @PoojaBD @instagram @Twitter @LinkedIn
@the_hindu @livemint @IndianExpress @NewIndianXpress @EconomicTimes @TheEconomist @thewire_in @HarvardBiz
Podcasts are my new favourites - but for a longer in depth conversation
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Can't help it, one for the road!
@jha_vasudha @jasonthegoo
@chaituk07 @chakranuya
@ayushmanbasu @itskritikaltime
@_swatiluthra @midnightaf
#futureofpr #UpskillwithPRPOI #PRcareers #PRPOI
Partners @YIMumbaiChapter @Campaign_India
Curators @mindtweak123 @SokhalSonali @PoojaBD
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@ItsKritikalTime @prpoi_india @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @_swatiluthra @midnightaf @YiMumbaiChapter @Campaign_India @mindtweak123 @SokhalSonali @PoojaBD They are my number one source now. At least they have a civilised convo!
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@prpoi_india @jha_vasudha @jasonthegoo @chaituk07 @chakranuya @ayushmanbasu @_swatiluthra @midnightaf @YiMumbaiChapter @Campaign_India @mindtweak123 @SokhalSonali @PoojaBD ET, TOI, Mint and I also like reading from global platforms like The Guardian and NY Times
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Last one! Spread the good word!
@jha_vasudha @jasonthegoo
@chaituk07 @chakranuya
@ayushmanbasu @itskritikaltime
@_swatiluthra @midnightaf
#futureofpr #UpskillwithPRPOI #PRPOI
Partners @YIMumbaiChapter @Campaign_India
Curators @mindtweak123 @SokhalSonali @PoojaBD
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@chakranuya @prpoi_india @jha_vasudha @jasonthegoo @chaituk07 @ItsKritikalTime @_swatiluthra @midnightaf @YiMumbaiChapter @Campaign_India @mindtweak123 @SokhalSonali @PoojaBD RIP AVE. Pleeeasseeee? :P
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@ayushmanbasu @chakranuya @prpoi_india @jha_vasudha @jasonthegoo @chaituk07 @_swatiluthra @midnightaf @YiMumbaiChapter @Campaign_India @mindtweak123 @SokhalSonali @PoojaBD Very interesting thought and shocking that it took a global crisis for us to wake up and ask ourselves these questions.
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@chakranuya @prpoi_india @jha_vasudha @jasonthegoo @chaituk07 @ItsKritikalTime @_swatiluthra @midnightaf @YiMumbaiChapter @Campaign_India @mindtweak123 @SokhalSonali @PoojaBD On second thoughts have we ever thought that it's relatively easy to have measurable ROIs on SM channels as opposed to measuring the column inches of a newspaper? Like how did we miss this till now? :(
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