Matt Benn • Soundplate.com
15 posts

Matt Benn • Soundplate.com
@ItsMattBenn
Founder @Soundplate 🚀
London / Lisbon Katılım Şubat 2019
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Matt Benn • Soundplate.com retweetledi


@Thedonofstocks Audience building/marketing and delegation are key business skills.
Not every business person works in operations..
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@AbelowRob Meanwhile Deezer stock is down ~75% since going public (40% down this year).. 😳
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BIG NEWS: UMG launches new streaming model with Deezer.
This is UMG's 'artist-centric' vision.
The goal?
Reduce payouts for 'noise' & support 'real' artists.
Here's how it works:
1. PRO ARTIST 2x BOOST: 2x payouts for artists with 1k+ monthly streams from 500 unique listeners
2. ACTIVE LISTENING 2x BOOST: Songs that fans actively choose will get an additional boost.
3. DEMONETIZE NOISE: Replace non-artist noise content with Deezer's functional music. Not included in royalty pool.
4. REDUCE MUSIC OVERFLOW: Stricter rules for providers (110m new songs in last 2 years)
*They mention stricter fraud measures, but add no details.
(This is simple. Just go to user-centric).
So, how does this work?
🔍 Search for a song
▶️ Play it
💰 4x royalties
ALL CONTENT. ONE PRICE.
"There is no other industry where all content is valued the same, and it should be obvious to everyone that the sound of rain or a washing machine is not as valuable as a song from your favourite artist streamed in HiFi.” -
@jfolgueira, Deezer CEO
Hard to argue.
Is this the future?
*****
Streaming's model is broken.
We need to skate where the puck's going.
I lay out streaming's best path forward in this week's Where Music's Going (link below).


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@matthucius Had a similar experience more than once, it takes some time but I'm the end the better design usually wins out..
Apart from once, with an e-com project where no matter what we tried the super basic, 'bad design' always converted better 🤣
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Launched an entire new website based on loads of data, heatmaps, analytics and surveys -
It is objectively better looking, quicker, free of bugs, much more functional and easier to use -
Yet since launching it conversion rate has fallen off a cliff and showing no signs of coming back up - is this common? 🥹
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@AbelowRob It's a good question..
From an artist / label point of view it's a powerful marketing tool.
Unfortunately from a fans perspective, it's often more unwanted spam.
Some limited messaging tools for reaching top fans seems sensible.
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A tribute to @Soundplate in my latest podcast episode! Don't forget to check out my new single with them too ✌️
li.sten.to/lofiradio
#podcast #chill #radio #lofi #smokeandchill
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@shreya_gr Big fan, but not managed to be a participant yet. Hoping to change this with a new product we are launching this week!
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🤔 Are you a fan of the build in public movement?
🚧👷♀️ What are your thoughts on sharing your journey, progress, and challenges openly?
#buildinpublic
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@Soundplate @BBC6Music @Gadget_MJM @BBCSounds Nice one @Gadget_MJM - Great to see this one is still flying!
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Excited to launch a completly new tool for artists later this week..
Hopefully this will also mark the start of my journey on 𝕏.
@Soundplate
#BuildInPublic
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Matt Benn • Soundplate.com retweetledi

Free tools / resources for music promotion [Thread]
#MusicPromotion #Music
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Matt Benn • Soundplate.com retweetledi
Matt Benn • Soundplate.com retweetledi

Watch the official video for @opiaofficial - 'Beverly Blues' now - youtu.be/lvvFTC-LT1g

YouTube
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