Wings

I AM GIVING AWAY 3 COPIES FOR CRIMSON DESERT DELUXE EDITION on PC Just Like, RT, and reply if you want it One winner picked from Twitter, two from those who join our Discord

"Is this a real quest?...Holy shit...that was actually a quest for 2-year olds...that's what Blizzard thinks of some of you guys. Shit is EMBARRASSING." Pikaboo cannot believe that this is actually a real quest in WoW Midnight 😂

I am a senior vice president at a $68.7 billion gaming company. Activision-Blizzard. We have a 30-year-old franchise. Warcraft. Millions of players. A subscription model that prints $15 a month per user. A cash shop on top of the subscription. Paid expansions on top of the cash shop. Our former creative director just told the press he wishes we hadn't called it "Warcraft." He said the name sounds intimidating. He helped create the name. We ran focus groups. The focus groups said the brand needed to be "more approachable." We asked the focus groups if they played the game. They did not. We took their advice anyway. Our VP told an interviewer we want players to experience "weddings, raids, and new adventures." She listed weddings first. Before raids. In a game called Warcraft. Nobody in the room flinched. She also said "No one thinks the same about Warhammer." She compared our franchise unfavorably to a competitor. On the record. As a defense of the franchise. The forums are on fire. Twenty-year veterans are writing goodbye posts. One thread is titled "Think I'm done with WoW." Another calls our pre-patch a "player purge." We called our GDKP raiders "delusional." We timed a cash shop bundle to launch during the Trading Post anniversary -- the one event where players earn free cosmetics. We offered 200 discounted items but kept the monthly currency cap at 1,000. The math doesn't work unless you open your wallet. The community noticed. We described their concerns as "feedback we're monitoring." We are always monitoring. We have never once changed course because of monitoring. The players say we're "Disneyfying" the game. Turning gritty into cute. War into weddings. Orcs into mascots. They're not wrong. The data says approachable properties have wider TAM. Total addressable market. That's the metric now. Not "subscribers who love the game." Not "community that built this franchise." TAM. TAM doesn't post on forums. TAM doesn't write goodbye letters. TAM doesn't have 20 years of muscle memory and lore knowledge and raid nights that turned into real friendships. TAM is a number in a slide deck that makes a board feel comfortable. We added player housing. Players have asked for it since 2004. We launched it in 2026. Twenty-two years. We described this as "listening to our community." We are very good at listening. Eventually. When the feature aligns with a monetization roadmap. Here is what I know and cannot say in a meeting: The name was never the problem. The name built this. The name survived server crashes and subscription drops and an activision merger and a harassment scandal and a $68.7 billion acquisition. The name is "Warcraft" and for 30 years nobody was confused about what it meant. The problem is not that new players find the name intimidating. The problem is that old players are starting to find us unrecognizable. And we don't have a focus group for that.

Keep the LAN alive

𝐖𝐎𝐖 𝐈𝐒 𝐓𝐇𝐄 𝐆𝐑𝐄𝐀𝐓𝐄𝐒𝐓 𝐆𝐀𝐌𝐄 𝐄𝐕𝐄𝐑 𝐌𝐀𝐃𝐄 𝐀𝐂𝐂𝐎𝐑𝐃𝐈𝐍𝐆 𝐓𝐎 𝐒𝐇𝐑𝐎𝐔𝐃 With TBC set to launch in a couple of days, many players are making their return to the game they love. When @shroud was asked what brought him back to WoW he would go on to say: "It's the greatest game ever made and nothing will change my mind".

The Hobbit uncropped😍❤️

Gandalf vs Dumbledore

For 35 years, Blizzard has been shaped by the worlds we build - and the players who bring them to life. You’ve fought through World of Warcraft, battled in Diablo, played your cards in Hearthstone, and held the line in Overwatch. We’ve come a long way together. And now, the next chapter begins. Over the next few weeks, each world will showcase what comes next. If these games mean something to you, we’d love to see you there.

This is the truest truth and it’s what made me a lot less misanthropic

The biggest problem for overthinkers:

Men over the age of 30 once it hits 9PM

@FwoiblesWoW Didn’t even give maladath a chance to regrow with TBC. Just disgusting. As much as it’s fine to play on 200ms on US servers and in the long run I don’t really care, but you could have waited a phase or two and watched the numbers

Four hours of sleep let’s goooo! … find all the Red Bull. Ok diving back in, first major call out, yes Maladath AU has moved to the US, this is insane because the coms telling you the realm is closing (it is down to a few hundred players at peak) was entirely missed which is a huge fail, sorry to everyone surprised by that one it was meant to be in the pre-patch post. So yes, not a mistake, Maladath has died as an effective realm as everyone has moved to the US megasevers instead. So we’ll be closing it to character creation and opening FCMs on to Dreamscythe and Nightslayer later today. There will be a blue post about this coming as soon as we get FCMs working again, boost is our first priority for the morning though.

day 7 of 2026

Not all treasure is silver and gold mate

Much simpler times

Blizzard will reportedly reveal the unannounced StarCraft shooter from Far Cry's former boss later this year. vgc.news/news/blizzard-…

In the darkest hours, there is always a beacon of hope 🪽✨ Watch the full 2026 Season 1 Cinematic now on YouTube.

Esports star Faker has been awarded the Cheongnyong Medal by South Korean president Lee Jae-myung The medal is the highest honor a South Korean athlete can receive

WOW this hit hard! Enjoy every minute! It goes in a blink 🙏🏻🙏🏻🙏🏻

“17 times and still no deportation” Want to support me? Links in bio to my Patreon program and merch.