JAMS

OPEN ACCESS: Politics, purity, and product design: conservatives prefer kinderschema “cute” aesthetics because they align with purity values. link.springer.com/article/10.100…

OPEN ACCESS: How can universities boost student acquisition through social media? Based on 1M+ tweets from 94U.K. universities, interviews with university marketing managers, and experiments... link.springer.com/article/10.100…

Free sample channel shapes customer journeys. Online-request drives short-term gains, but direct mail wins long-term. link.springer.com/article/10.100…

Can Nutri-Score labels lead to healthier fast-foodchoices? Yes, but the benefits are uneven, with a risk of widening nutrition gaps. link.springer.com/article/10.100…

Customers still prefer humans over bots—86% favor phone-based service. But what happens inside those calls? Analyzing 28K+ service conversations, research shows that some tactics meant to help can increase customer frustration. link.springer.com/article/10.100…

Learn how to stay ahead in a tech-driven world— Firms that adopt Transformative Marketing Strategy (TMS), by pairing new-age technologies with fast, adaptive marketing, gain a powerful edge in outperforming their competitors. link.springer.com/article/10.100…

OPEN ACCESS: What happens when omnichannel retailers switch to Uniform Pricing? 📉📈 Immediate Negative: Loss of price discrimination hurts initial sales. Delayed Positive: Reduced cross-channel search costs drive a recovery. FIND OUT MORE: link.springer.com/article/10.100…

OPEN ACCESS: What happens after crowdfunding? This research reveals two concurrent yet opposing effects of crowdfunding on commercialization success. #Crowdfunding #InnovationDiffusion #Entrepreneurship #Backer #NewProduct #Kickstarter link.springer.com/article/10.100…

This study examines how responses to online complaints affect prospective customers. Cognitive empathy boosts sales, likes, and purchase intentions. We offer actionable guidance for tailoring responses to optimize perceptions and revenue. link.springer.com/article/10.100…

OPEN ACCESS: How does customer success affect B2B relationship marketing? This study defines how customer goals are critical in the joint (customer-seller) sphere of the marketing-performance chain, leading to new ideas for research and practice. link.springer.com/article/10.100…

OPEN ACCESS: We show patient-targeted drug promotions (DTCA) are not optimally efficient. This finding supports authorities in lowering drug prices by cutting DTCA spending. link.springer.com/article/10.100…

Streamer postures have a salient influence on sales in MSEs livestreaming. link.springer.com/article/10.100…

Good design is good business! How product design capability increases sales growth link.springer.com/article/10.100…

OPEN ACCESS: In today’s polarized digital market, frontline employee control policies are a branding issue. Our research shows how to communicate them effectively to appeal to both liberals and conservatives. link.springer.com/article/10.100…

Should brands target environmental campaigns by gender? New study shows this strategy can backfire because of a surprising gender paradox. link.springer.com/article/10.100…

#DigitalPlatform managers! Struggling with fake accounts, trolling, scams, or cyberbullying? We explain why customers engage in misconduct, how platform features amplify it, and what strategies—from design to governance—can prevent and mitigate harm. link.springer.com/article/10.100…

Why don’t customers switch—even when better brands exist? Enriching benefits boost self-esteem and reduce self-betrayal, deterring switching. link.springer.com/article/10.100…

New in JAMS: Using sequence analysis from bioinformatics, this study maps online browsing patterns. �� Personalized recommendations= best for general goals �� Price promotions= best for concrete goals �� Patterns boost conversion prediction accuracy link.springer.com/article/10.100…

OPEN ACCESS: Buying/owning are not always the ultimate consumption goal. New research explores how consumers acquire offerings and how firms can keep up. link.springer.com/article/10.100…

Do contracts or trust work better in global markets? A new meta-analysis reveals how country context shapes channel governance effectiveness. link.springer.com/article/10.100…