JC Allen

My position with the @Buccaneers was eliminated last week. I’m forever grateful for the memories made over eight seasons, from building the Bucs’ social media nearly from scratch to seeing it blossom over the years with hard work and sacrifice. Thank you to the co-workers who had me laughing on a daily basis and the players/coaches/staff who made me feel like family. Coach Bowles’ nickname for me, “Smiley,” was because of you all. It is more important now than ever to be adding social media marketers to your organization. It’s about more than being able to make a TikTok — it’s about knowing the brand inside and out, protecting it like a PR professional, building relationships, being trusted as the direct line of communication with the fans, reading the room & much more. Those skills are invaluable to your company and no longer a luxury but a necessity. I couldn’t have asked for a better experience throughout my 20s. Onward and upward! 🙏🏼🫶🏼