Sam Moore

@thesamuelnam Love it, makes every other phone feel old now. I really hope a 2nd gen comes out!

How's this iPhone Air now that the honey moon phase is over? I gave mine away and miss it time to time.

@AnxiousHolly In my hand 😁 and it makes other phones feel old and outdated

have you seen the iPhone Air in public yet? i haven’t 😭

@aakashgupta And yet i love mine!

Apple built 19 to 21 million iPhone Air units. Most of them are still in the box. CIRP data says 6% of US buyers chose one. Suppliers cut production over 80% within two months of launch. Foxconn dismantled all but one and a half assembly lines by November. In China, Apple slashed the price 30%, dropping 2,500 yuan off a phone that launched at 7,999, just to move inventory. The BOM on a comparable iPhone runs around $485 per unit. Scale that across millions of unactivated devices and Apple is carrying more dead inventory on a single SKU than most hardware companies generate in total annual revenue. Samsung saw the same data. The S25 Edge sold 1.31 million units while the S25 Ultra sold 12.18 million. Samsung canceled the S26 Edge before production started. The entire thin phone category died in one product cycle. The Air was expected to capture 10 to 15% of the iPhone 17 lineup and prove Apple could build at 5.6mm before shipping a foldable. Instead it proved that consumers will pay $999 for the best camera or $599 for the cheapest iPhone, and almost nothing for what sits between them. Every sealed box in this photo is a $485 engineering project that answered a question nobody asked.

@megsaidwot This is one of the few ETBs that I think looks much better than the Pokemon Center version 😂

look what i have acquired from my brother 🙂‍↕️

As expected, I think this race ends up being pretty boring now after the first few laps. Also why have we still only got tenths on the timing tower?! Complete rubbish #F1

🚨BREAKING: Formula One set to change its logo

@PookyD81 Agreed! Don’t know how we’ve got it so bad in the UK! (And was nice to briefly see you in Italy 😂)

Recent visits to Southern Italy, France, USA, and now in Spain. Common theme, phone locks onto 5G and stays there. WhatsApp video, Teams, socials, all just work. Simply cannot do this in the UK, it barely works.

@ManUtdDevilsUtd @ManningTown @pokemondealsuk Splitting the queues across regions yeah, along with making it more like the NHM queue. Where you’re given a number and even emailed a queue id. So you don’t have to sit there for 2 hours on the same screen waiting to not get anything 😂

@Jet247 @ManningTown @pokemondealsuk What do you propose? I think its one of the better queue systems, its first come first serve.

OOS in the US, so queue is going faster!

@ManningTown @pokemondealsuk The Pokemon center queuing system needs such a massive overhaul. It’s so so bad

@pokemondealsuk OOS in UK I just got in and its gone

@theoldch DRS was also crap….

I don’t get this ‘artificial’ argument as if we haven’t had DRS for the last 15 years, a tool which artificially affects racing?

@F1 I hope someone from F1 sees all of this negative reaction to the farcical powertrain set up you’ve gone for. 3 seconds slower than last year with fake dead battery overtakes is not the pinnacle of the sport.

Action EVERYWHERE you looked 😍 #F1 #AusGP

@heidfeldmafia That was really doing my head in 😂

“STAND BY FOR ACTION” Crofty mate they’re 15 seconds ahead with 15 laps to go

The FIA has introduced a new penalty, the Colapinto-And-Go

“how difficult will race laps be to quali laps?” lando: “i mean it already sucks, so it's probably going to be even worse” 😭😭😭

Haven’t seen this much negativity around F1 since Abu Dhabi 2021….. #F1 #Justified

@ESPNF1 It’s not wrong at all. In fact, this quote is frankly mad and very wrong - "But, you know, I always listen [with] prudency. There is an evolution of driving, it means that the best driver will be able to be the fastest." This year more than half of the teams can’t even get close

F1 boss hits back at Verstappen and Hamilton over rule criticism

@F1 Can we go back to the 2010 cars rather than having to deal with the crap we’ve got now? Heck maybe even a bit further back than that!

Saturdays were made for scorching to pole position 🔥 Oversteer ✅ Sparks ✅ Pure speed ✅ Vettel's pole lap from Australia in 2010 has it all! #F1

@geoffkeighley Console

Xbox has announced that Project Helix is the codename for the next-generation, PC-based Xbox hardware device.

@asha_shar When there’s little differentiation in the console/gaming space these days, I think there are two things that play a bigger part than some people think. UI and the actual way the console looks. Can we go back to the 360 days rather than just a boring box? Plus the blades 😁

Great start to the morning with Team Xbox, where we talked about our commitment to the return of Xbox including Project Helix, the code name for our next generation console. Project Helix will lead in performance and play your Xbox and PC games. Looking forward to chatting about this more with partners and studios at my first GDC next week!