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John R Saunders
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John R Saunders
@JRSaundersMind
I build tech innovation, content, and community for the neurodivergent community
Kent, England Katılım Şubat 2012
2.5K Takip Edilen1.1K Takipçiler
John R Saunders retweetledi

Did you ever hear of "BACKGROUND NOISE OVERWHELM"?
It is 6:00 PM. The TV is on, the kettle is whistling, and someone starts asking you what you want for dinner.
Logic says: "Just focus on the question. Ignore the background noise."
ADHD Brain says: "I can hear the TV. I can hear the kettle. I can hear the humming of the fridge. I can hear everything EXCEPT the words coming out of your mouth."
This is Background Noise Overwhelm, also known as a failure in Sensory Gating.
Most brains have an automatic "filter" that turns down the volume on background sounds. Our brains often lack that filter. Every sound—the fan, the traffic outside, the ticking clock—enters your ears at the exact same priority level..
It is not that you are being "rude" or "distracted". It is that your brain is physically processing too much data at once. It feels like a panic attack disguised as a sound.
How to stop the sensory crash:
The "Mute First" Rule: Do not try to "power through." Stop the noise first. Turn off the TV or the tap before trying to listen.
The "Lip Reading" Anchor: Look directly at the person's mouth while they talk. Adding a visual signal helps your brain "lock on" to the correct audio track.
The "Noise Filter" Hack: Use high-fidelity earplugs in loud environments. They filter out the background "hum" while letting human voices through.
We are not being difficult. We are just experiencing the world at full volume.
Note: ADHDers will no doubt pick up on the spelling mistake in this post—apologies! (Consider it a free attention test).
If you're pre-official diagnosis -ADHDprep.com - is a free resource, where you can get multiple FREE clinical tests to help rule out/rule in ADHD that you can do right now!
What is the one sound that always triggers a "brain short-circuit" for you? Share it in the comments below! 👇
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Did you ever hear of "BRAIN ERASURE"?
It is 2:00 PM. You are finally focused and in the "zone." Then, someone walks into the room and starts talking to you.
Logic says: "Just listen to them for a second and then go back to what you were doing."
ADHD Brain says: "Their voice just hit 'Select All' and 'Delete.' The thought is gone. The plan is gone. We are now a blank screen."
This is the ADHD reality of Audio Hijacking. In the community, it is often called:
The Mental Etch-a-Sketch: Like your brain was just shaken, wiping the screen cleane.
The Sims Reset: Your "action queue" is suddenly empty, and you are just standing there "buffering."
The 404 Error: Your brain crashes because it cannot process their words and your task at the same time.
Why does this happen?
It is caused by a failure in Sensory Gating. Most brains can filter out background voices, but the ADHD brain often treats a human voice as "high-priority" data. The new sound physically pushes your current thought out of your limited Working Memory slots to make room for the words.
It is not that you are being rude. It is that your brain physically cannot hold your task and their conversation in the same space.
Note: ADHDers will no doubt pick up on the spelling mistake in this post—apologies! (Consider it a free attention test).
If you're pre-official diagnosis — ADHDprep.com — is a free resource, where you can get multiple FREE clinical tests to help rule out/rule in ADHD that you can do right now!
Does your brain have an "Etch-a-Sketch" mode? Share your most frustrating "reboot" story below! 👇
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Did you ever hear of "ALL-OR-NOTHING IGNITION"?
It is 10:00 AM. You notice the kitchen sink is full of dishes.
Logic says: "Wash two plates. It will make the pile smaller."
ADHD Brain says: "If we do the dishes, we have to deep clean the counters. If we clean the counters, we have to mop the floor. Since we cannot do it all right now, we will do none of it."
This is All-or-Nothing Ignition.
It happens when your brain refuses to start a task unless it can guarantee a perfect finish. It is not laziness; it is because your internal engine lacks a middle gear. You are either at 0% or 100%.
Anything in between feels like a waste of energy.
How to break the freeze:
→ The Five Minute Rule Commit to the task for only five minutes. Tell your brain: "We are not finishing this. We are just visiting it." Removing the pressure to finish lowers the barrier to starting.
→ The Bare Minimum Goal Set a goal so small it feels insulting. Wash one spoon. Pick up one sock. Usually, once the engine is running, the dopamine kick helps you keep going.
→ The Body Double Hack Have someone sit in the room while you work. Their presence provides the external spark your internal ignition is missing. You do not even have to talk to them.
We are not messy. We are just wired for high-intensity bursts.
There are tons of free resources designed to help you rule out ADHD or confirm if your struggles are part of a neurodivergent profile.
If you recognize these patterns and want to understand your brain better, do the high privacy free tests at adhdprep.com . The best Assessment Prep Site in my opinion! Designed to help you rule out ADHD or help with your path with impartial info on all regions, all the secret tricks to getting diagnosis!
Do you struggle to start things unless you can do them perfectly? Share your story below.

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Stop shipping "proof of concepts" to your actual customers.
The "move fast and break things" era of AI is hitting a wall.
Most founders and firms built their latest MVPs on hope, duct tape, and raw API calls.
Whether your users see the AI or it's running the engine in the background, the cracks are widening.
Is your build production-ready or just duct-tape ready? Take the 3-minute assessment here: ai.johnrsaunders.com/assessment
"Shit getting real" is the moment you realize a cool MVP isn't a sustainable product if the backend is fragile.
Latency is spiking, token costs are eating your margins, and the logic is starting to fail under load.
I launched AI Production Rescue to help firms harden their AI-powered builds for the real world.
We audit and fix the four things that actually matter:
1. Stability: No more random backend failures or timeouts.
2. Predictability: Logic that delivers the same high-quality result every time.
3. Cost Control: Optimizing the "hidden" costs of AI before they burn your runway.
4. Scale: Infrastructure designed to handle 10,000 requests as easily as 10.
If your AI-driven MVP is currently a liability, let’s make it an asset.
Audit. Harden. Scale.
Get your score now: ai.johnrsaunders.com

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John R Saunders retweetledi

Learn about ADHD diagnosis pathways in the UAE, including private clinics in Dubai and Abu Dhabi, costs, wait times, and treatment options.
adhdprep.com/adhd-diagnosis…
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well this is a little bit of fun -> adhd-tester.com/fun?actual=Amy…
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Did you ever hear of "DECISION DRAIN"?
It is 6:00 PM. You are hungry and you need to pick something for dinner.
Logic says: "You have food in the fridge. Pick one thing and start cooking."
ADHD Brain says: "If I pick the chicken, I have to find the pan. If the pan is dirty, I have to wash it. If I wash it, I will be too tired to cook. I will just sit here and stare at the wall instead."
This is Decision Drain. It happens when choice volume causes your executive function to shut down. It is not indecisiveness. It is because your brain treats every choice, from dinner to career, with the same intensity. By the evening, your mental battery is at zero.
How to stop the paralysis:
→ Automate the small stuff. Eat the same breakfast every day. Wear the same style of socks. If it is a routine, it is not a decision.
→ The Five Second Rule. For low-stakes choices, give yourself five seconds. If you cannot decide, pick the third thing you look at. Do not spend fifty dollars worth of energy on a five-dollar choice.
→ Decision Batching. Choose your outfit and lunch the night before. Future-You is much worse at making decisions than Present-You.
We are not lazy. We are just over-stimulated by options.
What is the one decision that always drains your battery? Share it below.
If you are pre-diagnosis check out this free resource: adhdprep.com

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Did you ever hear of "OUT-OF-SIGHT COLLAPSE"?
You buy fresh vegetables with a plan to eat healthy. You put them in the crisper drawer of your fridge. Three weeks later, you find a bag of unrecognizable green sludge.
Logic says: "You have food in the fridge. You should eat it before it goes bad."
ADHD Brain says: "If I cannot see it, it does not exist."
This is Out-of-Sight Collapse. It is often linked to a struggle with Object Permanence.
It is not because you are wasteful or do not care about your goals. It is because your brain relies heavily on visual cues to keep things in your active working memory. Once an object, a task, or even a person is removed from your immediate line of sight, the mental file on it gets closed. It becomes "out of sight, out of mind" in the most literal sense.
How do we stop things from disappearing into the void?
→ The "No Doors" Policy
Wherever possible, remove visual barriers. Take doors off closets, use open shelving, or store things in clear containers. If you can see it, you are exponentially more likely to remember it exists.
→ The Visual Anchor
For important tasks that are not physical, create a physical object to represent them. A brightly colored Post-it note on your monitor or a symbolic object left in the middle of your floor can anchor an abstract to-do in physical reality.
→ The "Surface" Rule
Do not file away active projects. Keep current work out on a desk or table where you cannot ignore it. The slight visual clutter is a small price to pay for actually remembering to do the work.
We are not neglectful. We are just navigating a world designed for brains that do not need constant visual proof of existence.
What is something you constantly forget because it is tucked away? Share your "out-of-sight" stories below.
If you're pre-diagnosis check out this free resource: adhd-tester.com
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Why does being polite, helpful, and agreeable often lead to silence two weeks later?
We’ve all been there. You had a "great" call. You answered every question. You avoided tension. Yet, the prospect ghosted you.
This answers this with a hard truth: You were chasing a "Yes" when you should have been inviting a "No."
When you focus on being agreeable, you inadvertently create subtle pressure. Prospects don't trust decisions made under pressure, so they retreat.
The solution is a psychological shift called The Rule-Out.
Instead of trying to convince them, you disqualify them first:
Set the Standard: "If this isn't costing you real money or momentum, we should probably stop here."
Make it Explicit: "This doesn't work for teams without internal buy-in." (Watch how fast a serious prospect corrects you to prove they do have buy-in).
Invite Disqualification: Ask them to rule you out if the fit isn't obvious.
The moment you show a genuine willingness to walk away, the dynamic flips. You aren't a salesperson chasing a commission anymore; you are an expert running an assessment.
People don't buy when they are sold to. They buy when they feel they have chosen.
#SalesStrategy #TheRuleOut #SalesPsychology #B2B

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