Journal of Travel and Tourism Marketing

Enhancing guest behavioral attitudes and intentions through experiences: a socio-cognitive mindfulness perspective Valentina Clergue & Yasemin Oruc doi.org/10.1080/105484…

Development and validation of Metaverse Co-Creation Experience Value scale Dang Diem Phuong & Amjad Shamim doi.org/10.1080/105484…

Journal of Travel and Tourism Marketing | Volume 43, Issue 1 (2026) Special Issue on "Positive Psychology in Tourism and Hospitality Marketing” tandfonline.com/toc/wttm20/43/1

Journal of Travel & Tourism Marketing wishes you a restful holiday season and a successful year ahead!

Journal of Tourism & Travel Marketing (JTTM) (Q1, IF 9.0) is pleased to announce a Call for Papers for the Special Issue on “The Future of Travel & Tourism Marketing: Trends, Transformations, and Opportunities” to be published in 2026! For more details: think.taylorandfrancis.com/special_issues….

Thank you for your continued support—and for those interested in publishing with us, we welcome new submissions: tandfonline.com/journals/wttm20 #JTTM #TravelTourismMarketing #ImpactFactor #AcademicPublishing #ResearchExcellence #Q1Journal

This success is a testament to the dedication and commitment of our Editorial Board, reviewers, and authors. Your collective efforts and pursuit of excellence continue to elevate the quality and reputation of JTTM. We extend our heartfelt gratitude to each of you.

JTTM is proud to share that we have achieved a significant milestone: our Impact Factor has increased from 8.2 to 9.0 (The 2025 JCR™)! This accomplishment has propelled JTTM to the TOP 3 SSCI journals in hospitality, leisure, and tourism, reaffirming our status as a Q1 journal.

Choice overload on travel decisions: the paradox of variety Camila Vaz Mattos Fraga Vieira, Verônica Feder Mayer, Glauber Eduardo de Oliveira Santos & Osiris Marques doi.org/10.1080/105484…

Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok Humberto Turpo, Karen Guillén & Kandappan Balasubramanian doi.org/10.1080/105484…

Journal of Travel and Tourism Marketing | Volume 42, Issue 5 (2025) tandfonline.com/toc/wttm20/42/5