Jackson Hurst

One day you'll be too old to hustle the way you can today. That day is not today. Don't waste it.

The degree to which you believe it will work, is directly correlated to how much action you take.

@therahulissar Hims and hers: hims.com/g/i/tt/goals-l… (Longer form)

Best quiz funnels for Health and Wellness industry?

Been hearing a lot about ultra pouches so I bought a tin today. Being a Creative Strategist at heart, it was only right to do a full breakdown of current winning ads they have as well as a funnel breakdown. Here were the 5 takeaways I had that you can use in your strategy today that has helped them sell over 1 million tins: #1: Every ad runs the same emotional core (guilt-free permission to enhance without the tradeoff) just re-skinned for a different avatar. nicotine, caffeine, fasting, driving. same reason to buy, new outfit every time #2: Treat your best script as reusable IP. they found one confession-style script that converts ("i didn't realize how dependent i was on X... then i found ultra") and reused it almost word for word across nicotine and caffeine angles instead of writing from scratch each time #3: Match your authority to the objection you're solving. Founder explaining mechanism for education, an athlete for fitness credibility, a podcast namedrop for cultural cachet. they don't default to one proof type everywhere, they pick whichever one kills the specific doubt that ad is up against #4: Specificity beats adjectives every time real ingredient names, real numbers, "1mg vs 20mg melatonin," "asleep in 10 minutes." none of their winning ads lean on vague claims like "better focus," they always attach a number or a name to it #5: Audit your landers as hard as your ads. Found a few of their winning ads routing to pages that don't back up the specific angle they opened with. Strong creative can outrun a generic landing page fast if you're not checking I studied 10 of their current winning ads (5 static, 5 video) plus their full pdp and checkout funnel breakdown after actually buying. DM me "ultra" and I'll send you the whole doc for free (it includes link to ads you can use for swipe file)

As a kid i always wondered why my dad and my grandad would be up at 5am every single day… now i completely understand it. Waking up and getting back to sleep is pretty much impossible when you have immediate energy to complete the mission every day.

Most simple fix for so many brands dealing with conversion problems is simply just having specific pages for specific angles/formats. Ex: skepticism/objection handling ad should not go to a product page. it should go to a lander built to finish what the ad started aka more proof, more objection-handling, not a spec sheet of ingredients. the ad builds a belief. the page should finish it.

@iamtyfrankel Personalization = conversion

Imagine you DM’d like this You’d book 10+ calls a week easy lol Instead you waste hours every week ruining your reputation while DMing like dork

@chrxskondylis 100 percent agree

bro stop using claude to write scripts for you stop using AI in general stop making thumbs with AI in a world full of slop, be the one who stands out there will be a see of AI only content soon and the only ones to win, are the ones who stop with AI now

The 4-step process I run every hook through when it's not working: #1: Scroll-stop test: did it earn attention in the first 2-3 seconds, or does it wait until word 10 to say anything interesting? If the first line could be cut and nothing is lost, that's the problem. bad: "introducing a new way to whiten your teeth at home" good: "my dentist genuinely thought I got veneers here's how I did it..." #2: Stated vs real reason check Is the hook selling what the product does or what the buyer gets to feel (or stop feeling) bad: "this serum reduces fine lines in 2 weeks" good: "stopped getting the 'are you tired?' comments" #3: Loop check does it open a question people need answered, or does it accidentally answer itself in line one bad: "this candle burns cleaner because it's made with coconut wax" good: "i lit every candle in my house 1 by 1 to find out which one was giving me headaches" Your confused but also know what they mean and it's clear. Tip: Be curiously-familiar. #4: Awareness match is this written for someone who already knows they have the problem, or someone who doesn't even know it's a problem yet good (unaware): "why do I still feel exhausted after 8 hours of sleep" (no product, no mechanism yet) good (problem-aware/solution-aware): "the only electrolyte mix with zero sugar and full spectrum minerals" (they already know electrolytes fix this, now it's about differentiating from what's already in their cart)

@wifimade1738 Interested

🍑Hiring a creative strategist whose only job is native ads + new angles for a 7 figure supplement brand. You work directly with us on formats, mechanisms, and swings. Base + uncapped performance. DM ur portfolio

one day you will wish and yearn for the energy you once had. the fire. the drive. the ambition you have now. do not waste it.

Anybody clowning on @TheNotoriousMMA needs a head check. One of the wealthiest and most accomplished MMA fighters in the sports history heartbreakingly hurt himself during his big return. I pray that he will be both physically and mentally okay and wish him the best. #legend

@kamalchas ECOM

Are you an eCommerce professional exploring new roles? I’m looking to place exceptional talent with ambitious teams. If you’re a: - Creative Strategist - Head of eCommerce - Shopify Plus Specialist - eCommerce Manager - Performance Marketing Specialist - CRO Specialist - Email Marketing Specialist - Klaviyo Expert - eCommerce Data Analyst - eCommerce Operations Manager - Product Manager - Media Buyer - eCommerce UX/UI Designer Comment "ECOM" below and I’ll send you a DM.

Stop studying your competitors so much. This single handily held back my growth as a creative strategist for months. I spent months buried in swipe files reverse engineering what’s “working” until i realized all my angles sounded the same as everyone else’s. Then I switched to studying psychology instead. reviews, comments, the actual words people use before they ever see an ad. that’s when I started seeing results. Still do competitor research, just stop leaning on it so hard.

good question. two things need to line up: the metric (CPA/CTR beating account avg by a real margin, not just barely) and the comments telling you why. if people are tagging friends or saying “this is literally me,” that’s the emotional idea confirming itself, not just the image. once both hit, i know the concept itself is proven.

@Jackcreates13 its a speed gap aswell A brand can test 40 static angles in the time it takes to shoot one or two videos tottally agree with you, i m just Curious how you decide a static has "won" enough to build videos on it

Statics are the most slept-on part of scaling an Ecom Brand. Everyone’s racing to produce more videos (Ai or human) while killing ad spend/production cost and getting high CPA and low ROAS rate. A handful of winning statics can show you: → Who you’re actually talking to → Why they really stopped scrolling (not just what the ad claims) → The one deeper emotional idea making the concept convert Find that first. Then scale it with Videos Static → strategy → scale with videos

@ecomhercules Loom loom.com/share/73c500c6… Portfolio: docs.google.com/document/d/10f…

🚨 HIRING: Creative Strategist (Pain Relief Niche) We’re looking for an Creative Strategist who understands performance marketing, direct-response angles hooks ad psychology, and what makes creatives actually convert. This is not a role for someone who only comes up with ideas

@noor_editor_ docs.google.com/document/d/10f… Would love to send loom intro over to dms if they open

HIRING SCRIPTWRITER** Need direct-response scripts for UGC ads. Requirements: • Experience • Strong hooks • Fast turnaround • AI is okay 💰 $75-$200/script DM your work 📩

People only buy for two reasons. And it was pretty evident after studying one of the most profitable brands in the pet niche right now: In PetLab’s library an ad said “prevents tartar buildup in small dog breeds” but that’s not what’s actually selling the product. Yes “tartar buildup” sounds bad but ask yourself, is fixing tartar buildup the exact pin point reason they are buying? No the real reason is: owners panicking they’ve been quietly failing their dog and didn’t even know it nobody’s buying the ingredients. they’re buying relief from that feeling The two reasons they buy are: 1. The reason they’d name out loud 2. The deeper emotion under the logic layer Master this by looking at top brands library’s and you’ll write ads that convert 10x better than anyone still selling features exclusively.