Jane Fisher

Well hello @WebSummit. Come cheer on me at the pitching stage 6 at 14:00. Or come see me at our stand. Please bring treats. Or term sheets. Or both.

And don’t get me started on AI photoshoots. Let’s keep a drop of real in the ocean of AI content.

(Not always on X though. I do occasionally use AI to break my posts into threads. Didn't work well with this one though, so this one's fully manual too)

I don’t use AI for my personal socials. I’ve experimented with it enough to come to a firm conclusion: I. Don’t. Sound. Like. ChatGPT.

This thread came out of deep market research + comms work I’ve done with other early-stage founders lately. Would love to hear from others: Are you seeing the same post-hype patterns in AI?

As for us at imii — we kept B2C as a light entry point. But we pivoted to B2B and B2G as our main monetisation strategy — where commercial value is clear, measurable, and urgent.

Why most B2C AI products are a terrible idea (and why we shifted our model at imii 🧵👇