Jay Bower @ Crossbow

Check out my latest article: Tone-Deafness, Ice Pops, the “F” word, and A.I. Bingo linkedin.com/pulse/tone-dea… via @LinkedIn #ux #ui #integratedmarketing #marketingtips #marketingagency #aimhigher

Check out my latest article: Thriving in 2025: Smart Marketing Strategies for CMOs in a Lean Economy linkedin.com/pulse/thriving… via @LinkedIn #2025marketingtrends #2025marketingtips #CMO #integratedmarketingagency #aimhigher

Thriving in 2025: Smart Marketing Strategies for CMOs in a Lean Economy linkedin.com/pulse/thriving… via @LinkedIn #2025marketing #CMO #CMO2025 #2025media #integratedmarketing #aimhigher

Check out my latest article: Knee jerk reaction, Authenticity, and of course, Flapjacks--> linkedin.com/pulse/knee-jer… via @LinkedIn #marketingtrends #marketingtips #marketingagency #integratedmarketing #aimhigher

Generative AI Bias in B2B Marketing: What to Look for & How to Manage It linkedin.com/pulse/generati… via @LinkedIn #GenAI #aiinmarketing #chatgptinmarketing #aimhigher

Check out our latest article: Bridging the Marketing-Sales Gap linkedin.com/pulse/bridging… via @LinkedIn #MarketingTips #MarketingSuccess #marketingagency #salesandmarketingstrategy

Check out my latest article: That seed in my teeth; gaps to watch; news; and archer hats linkedin.com/pulse/seed-my-… via @LinkedIn #marketingstrategy #marketingtips #integratedmarketingagency #aimhigher

Generative AI Bias in B2B Marketing: What to Look for & How to Manage It linkedin.com/pulse/generati… via @LinkedIn #aiinmarketing #chatgpt #GenerativeAI #aiagency

Check out my latest article: Situational Marketing Playbook: Driving Profitable Growth linkedin.com/pulse/situatio… via @LinkedIn #marketingstrategy #marketingplaybook #marketing #marketingtips

Check out my latest article: Three Ways to Maximize Your 2024 Marketing Budget linkedin.com/pulse/three-wa… via @LinkedIn #2024marketing #2024budget #marketingtips #marketingstrategy

Flinging Fruit, Whipping Willows, Tips, and News linkedin.com/pulse/flinging… via @LinkedIn #marketingagency #marketingtips #marketingstrategy

Check out my latest article: Generative AI Bias in B2B Marketing: What to Look for & How to Manage It linkedin.com/pulse/generati… via @LinkedIn

Check out one of my latest articles: “Get Bent!”, Tips, and News linkedin.com/pulse/get-bent… via @LinkedIn #marketingtips #marketingstrategy #integratedmarketing

Generative AI (GenAI)-powered technologies are quickly becoming an integral part of B2B marketing content generation. McKinsey & Company estimates about 75 percent of the value GenAI could deliver falls across four functional areas, one of which is sales and marketing.

Three reasons buyer personas are critical to capturing clients in a post-Covid world----> #targeting #archetypes #personae #marketingtips #marketingstrategyhttps://www.linkedin.com/pulse/name-them-claim-jay-bower-h1q3e via @LinkedIn

Three reasons buyer personas are critical to capturing clients in a post-2020 world linkedin.com/pulse/three-re… via @LinkedIn #personae #targeting #profile #ICP #integratedmarketing

I was young, brash, stubborn, and irresponsible to the point of stupidity. But I was right. Tell me more, Jay, asked no one…linkedin.com/pulse/brashly-… via @LinkedIn #MarketingTips #MarketingStrategy #integratedmarketing #digitalmarketing #aimhigher

Three Ways to Maximize Your 2024 Marketing Budget linkedin.com/pulse/three-wa… via @LinkedIn #2024trends #2024marketing #marketingstrategy #marketingagency #aimhigher

Brashly Stupid?; When Marketing Doesn’t Work…; a Magical ChatGPT Prompt and a Cool Cap linkedin.com/pulse/brashly-… via @LinkedIn #marketingtips #marketingstrategy #marketingagency #chatgpt

Marketing With AI: Reap the benefits, skip the hype linkedin.com/pulse/marketin… via @LinkedIn #aiinmarketing #chatGPT #GenesisX