Jeanine Hightower-Sellitto

Excited to join X to discuss prediction markets. I lead the prediction markets business at @DraftKings. Interested in the intersection of markets, sports, regulation, and platform innovation. My perspectives on where the industry is going and more to come soon.

⚽️ The FIFA World Cup is already rewriting the record books at DraftKings. Just one week into the tournament, we're seeing unprecedented engagement across both Predictions and Sportsbook: 📈 3x increase in first-time Predictions customers 📊 Predictions trading volume up 87% since kickoff 🔥 Combos as a % of trading volume have risen 40% during the tournament 💰 World Cup handle is 5x higher than at the same stage of the 2022 World Cup 🏆 USA 🇺🇸 vs. Paraguay 🇵🇾 and Morocco 🇲🇦 vs. Brazil 🇧🇷 are now the two largest soccer events in DraftKings history by both handle and active customers The momentum has exceeded expectations—and we're only getting started.

DraftKings Predictions just had its biggest weekend ever. Driven by the NBA Finals and the start of the World Cup, total customers grew over 200% compared to the prior weekend, and consumer volume increased over 100% weekend over weekend, as we continued setting new records for participation and acquisition.

Big night for the Knicks and for DraftKings Predictions 🚀 Last night was our biggest day ever for both volume and customers, powered by the energy and excitement of the NBA Finals. Fans showed up in record numbers to test their takes and engage with the game in a whole new way. Just getting started.🏀📈

DraftKings Predictions Exec Jeanine Hightower-Sellitto during today's SBC Summit: "I think prediction markets just become part of the overall landscape of both the financial and the sports betting outlook, and they're just another tool and another product customers use on an ongoing basis, and they're not controversial. They're well accepted. People understand how they work, and it's a new innovation in financial markets for the customer."

Big milestone for the DraftKings Predictions team.