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Genesis, the luxury brand under Hyundai, debuted its flagship G90 sedan in 2017, offering a blend of comfort, a refined ride, and a serene powertrain—all at a significantly lower price point compared to full-size sedans from other luxury manufacturers such as Mercedes-Benz and BMW. With the unveiling of the second-generation model, Genesis has now announced pricing for the 2023 G90. Despite the notable increase in price compared to its predecessor, the new G90 continues to present itself as a compelling option when compared to the higher-priced Mercedes-Benz S-Class and BMW 7-Series.

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