Jennifer Williams

Shoppers are increasingly buying goods on TikTok Shop. Retailers want in and are setting up their own virtual storefronts. on.wsj.com/3OXyGou

Selling wedding gowns has always been a high-stakes business. New weight-loss drugs make fitting brides for the big day even more fraught. on.wsj.com/48X0q3t

A fuel man has turned an Amoco station outside Minneapolis into one of the hottest tables in town. on.wsj.com/41rrhk6

Continuing my sporadic Twitter-reporting behavior to bring you some pretty wild news ... @OpenAI bought @tbpn ! wsj.com/cmo-today/open…

Five Below is known for selling items for $5 or less. But lately, more price tags are pushing above that threshold. on.wsj.com/49UP1SQ

The formula for WD-40 is such a well-kept secret, even the CEO has to sign an NDA wsj.com/business/the-s… via @WSJ

Google searches for “No Buy January” have hit a five-year high as Gen Zers and millennials sign up for the thrifty challenge on.wsj.com/4a4rChD

After years of buying shiny, new gifts for Christmas, more Americans are secondhand shopping for the holidays and strategizing how to avoid angering friends and family. 🔗: on.wsj.com/49qNROr

How hard is it to go for a full month during the holidays using nothing but cash? Inside one man’s quest to complete “No-tap November.” on.wsj.com/4qmjJcW

Costco shelves have a bit more health and beauty products and fewer Christmas trees and toys this holiday season. The big retailer has selectively adjusted its product lineup in an effort to keep prices low for consumers while it navigates tariffs. on.wsj.com/4j2WYbm

America’s most dedicated Christmas decorators are losing it. The reason: a mysterious shortage of giant lawn ornaments from Home Depot. @JenKayW investigates in her latest A-hed. wsj.com/lifestyle/home…

More than other generations, 20-somethings are tightening their year-end spending. Here's why that is a problem for retail brands. on.wsj.com/4anzmMi

⛳️⛳️⛳️Scoop: Topgolf Callaway Brands is in talks to sell its Topgolf business to PE firm Leonard Green. $MODG W/ @JenKayW and @miriamgottfried wsj.com/business/deals…

A rift inside a smoked-meat dynasty has divided the barbecue capital of Texas on.wsj.com/4nnTG3N

A rift inside a smoked-meat dynasty has divided the barbecue capital of Texas. @JenKayW's latest a-hed. wsj.com/lifestyle/texa…

Rocky Mountain Chocolate Factory is addressing the jagged rises and falls in cocoa prices with dynamic pricing: They are resetting prices on their truffles and chocolate-covered pretzels quarterly on.wsj.com/45iqODG

Tariffs recently delayed the arrival of luxury apparel brand Vince’s new clothing by around three weeks. But the holdup unexpectedly helped the company as shoppers continued buying its spring line—at full price. on.wsj.com/4mgHPDP

The spread of electronic shelf labels in grocery stores has raised alarms among U.S. lawmakers and consumers who fear they could unleash surge pricing in the aisles on.wsj.com/3U3XGtk

American Outdoor Brands has a plan to limit the impact of tariffs. The maker of backyard grills, camping equipment, meat grinders and more just needs clarity. on.wsj.com/3GOswTD

PepsiCo, Campbell’s and others are offering their snacks in ever smaller packages—an attempt to hang on to shoppers now too stretched for the mega size on.wsj.com/44sswQW