Jeremy Young

→ Service feedback calls with all of our partners. → 2 new staff members in a matter of months. → Website to be relaunched. → New business is set up (stay tuned). I’ll be honest, I’ve not felt this excited in as many years. Excited for 2026! #googleadsagency

January was very BUSY. Y&D is currently undergoing some huge changes to set it up for success in 2026 and beyond. → OKR meeting with the team last week so we hit our quarterly goals. → Tons of changes to processes and how we operate.

What an amazing weekend we had with our client - thank you so much for the invite to Stamford Bridge! Fantastic atmosphere, incredible game, and even better company. Looking forward to seeing you in Wales in a few weeks!

In today’s episode of Agency Madness... Name the weirdest place you’ve ever had a meeting in. Me:

I’ve said it before and I’ll say it again, our team isn’t just about pushing budgets, we’re about building systems that scale. We’ve had the pleasure of working with some amazing clients, and seeing their growth is what keeps us motivated. Thank you for your trust Heiko! 🙏

It’s not a Y&D team meet-up if we’re not taking a last-minute photo together… and missing at least one team member. Q1 OKRs done, plans locked in, and great to finally get everyone together in person, plus meeting Chloe properly for the first time 👋 Big year ahead!

It’s a tool to achieve a business outcome. If your ads look busy but cashflow feels tight, it’s time to rethink what you’re optimising for. I just discussed this in full on my podcast, listen here: buzzsprout.com/2163556/episod…

We proposed to: 👉 Switch the account to profit-based tracking 👉 Rebuild audiences using 20 years of first-party data 👉 Fix a broken feed + over-segmented structure Now the account finally has one clear goal: profitable growth. Google Ads isn’t about traffic or ROAS.

A business I recently spoke to nearly shut down because Google Ads was “working”… on paper. In reality, gross revenue was being tracked as success across 50,000 products with wildly different margins. Budgets kept scaling. Profit quietly disappeared. One audit. One change.

Still running last year’s ad copy? Customer intent shifts. Seasons change. Messaging that worked in Q4 can quietly hold your account back in Q1. This doesn't have to mean rewriting everything. It’s about staying relevant, reducing waste, and keeping Google Ads working with you.

We’ve already started implementing this across client accounts and the results have been eye-opening. Need help? Drop me a message or book a call to start the year right. #googleads #ppc #ecommerce #digitalmarketing

2️⃣ Fix conversion tracking: ensure it’s reporting correctly. 3️⃣ Clean up audiences: refresh them for accurate targeting. 4️⃣ Revisit product & keyword research: update negative lists & spot new trends. 5️⃣ Optimise your LP: it’s where conversions happen, not just clicks.

If you’re not giving your account a ‘spring clean’, you’re wasting money. A quick refresh of the basics could save you thousands in wasted spend this year. Here’s what I’m recommending: 1️⃣ Review ad copy: test and update for 2026 trends.

My honest take: Fixing tracking and structure alone could save five figures per month. The worst part is the agency locked the client into a 6-month contract and controls parts of the account infrastructure. That’s not strategy. That’s hostage-taking. #googleads #ppc

Meta was throttled by the Meta ads agency (props to them) when losses showed up. Google Ads just kept spending. The basics were also missing: • weak audiences • no proper feed op • brand + non-brand mixed in Shopping/PMax • 40+ fragmented campaigns • CPAs insane

Last month I audited a Google Ads account and the conclusion was… brutal. The founder came to me because their P&L had been red for months after hiring an agency, and they couldn’t explain why. What I found was nothing short of a disaster. Almost every fundamental was broken.

Two weeks off. Minimal Slack. Minimal account work. Here’s the uncomfortable truth: Burnt out teams don’t scale accounts, they babysit them. We’re back now, refreshed, and we’ve added a new senior Google Ads Growth Manager. Clean heads. Higher standards. Better decisions.

If you keep your ads on, there's one thing most people still get wrong: You must check accounts every 1–2 days. Christmas is not set-and-forget. We’re already preparing to do this across client accounts and have 1 person on call every single day until the New Year.

2️⃣ Pause everything except Brand If you want to turn off ads completely, that's fine. But leave brand campaigns on at least, that helps restarting ads seamlessly post X-mas. 3️⃣ Use Data Exclusions If your ads really are off for a period of time , pop in a data exclusion.

If you don’t adjust your Google Ads strategy over Christmas, you’ll likely burn money. Demand often slows down hugely over the festive period. Shipping cut-offs put off last minute shoppers. Buying intent disappears practically overnight. But Google keeps spending anyway. 👇