Jeremy Linaburg

@jappleby Hey @jappleby would love to throw my hat into the ring for Social Strategist! Will send over an email💪

I’m hiring for my personal companies! FUTURE SOCIAL / MARKETING - EA or Chief of Staff (exp req, 20 hrs/wk) - Social Strategist (1-5 yrs exp, 5-10 hrs/wk) - Social Media Mgmt Intern (5-10 hrs/wk) HOW TO HOOP FOREVER - NYC Content Intern (spot hours, love 🏀) Proper job descriptions next week, but figured I’d give the hungry a chance to beat the crowd. Email resumes / experience / pitches to Jack@JackAppleby.net

You can’t build a brand based on community and not get the people involved. One big shift I’ve made when posting on organic social is figuring out more ways to get our family of supporters involved. Collab posts have really enhanced that. If you tag us and want to collaborate we accept it. You don’t need the perfect photo. The brand isn’t bigger than the community that supports it. Lift up the ones that made it all happen!

Community is the pulse of your brand. I spend a lot of time in the comments, DMs, and tagged posts because that is where the real feedback lives. The best brands listen, learn, and build alongside their audience.

Mission ‘build Modern sports hydration’ is going well

Interesting point. Not so sure I agree here. Idk how one person can do just the social aspect of marketing let alone ALL of the marketing.

@milkkarten So interesting!!!! Not sure I am in love with this or not.

instagram links in captions? it appears this is an upcoming perk of meta verified. (you can add two links per month to both instagram posts and reels.)

Most talented people get wasted because they ideate too much. Sometimes people are a victim to their own creativity and perfectionism. Execution trumps ideation. Pick something and do it well.

Be smashing the 10k training life with Cadence! @RossMackay111 not sure I would make these long training sessions without this. Swimming is so much easier than running😅

As a social media manager overseeing community and influencer programs (shoutout to both SwimOutlet and Wholesome!), I’m calling out a trend that’s frankly exhausting. If you’re an up-and-coming creator with a couple hundred or a few thousand followers, please stop demanding free product after a single story share. A quick tag or a nice DM doesn’t equal a partnership. Brands aren’t obligated to reward every “thanks” with a freebie. As creators, if you expect longevity, build a relationship first. Follow the brand, invest in it, show up, and deliver real engagement. Brands can spot a thirsty creator a mile away. And to my fellow social media managers, don’t fall for this. I don't care if you’re just starting out or not. Don't fall for it. The ROI matters, and so does your sanity! Sorry not sorry for my rant. I am so tired of seeing this in so many brands DM’s!

@TheSzef So freaking true! Do it all the time. Every brand should listen to this!

Turn off the AI and go respond to comments on your ads in human form. Feels great!

@mikefutia ADS

Claude Cowork is f*cking cracked for Meta Ads 🤯 Point it at a folder with your ad export, your brand context, and your brief template —> ... and it analyzes your account like a senior creative strategist + saves a finished brief directly to your computer. All inside Claude Cowork. Perfect for DTC brands and agencies who are still manually digging through ad reports trying to figure out why performance shifted. If you're running Meta Ads and pulling weekly reports that tell you what happened but not why — CPAs creeping up, CTRs dropping... You're killing creatives on gut feel because mapping performance back to hook type, angle, and offer framing takes hours you don't have. Claude Cowork eliminates the entire loop: → Drop your Meta Ads CSV export into a project folder → Add a brand context file and your brief template → Claude reads all three files and audits across 4 lenses: hook performance, offer angles, fatigue signals, next test recommendations → Asks clarifying questions if it needs them → Saves a finished creative brief as a real .md file directly to your folder No copy-pasting data into chat windows. No manually tagging creatives in a spreadsheet. No "here are your metrics" summaries that tell you nothing new. What you get: → Pattern analysis across every creative — which hook structures are converting and why → Creative fatigue signals before CPAs blow up → Competitor intelligence layered in from the Meta Ad Library → A data-backed brief your creative team can execute immediately Set it up once, drop in a fresh CSV every week and run the same prompt. I put together a full playbook with the exact folder setup, the prompts, and the brief template to get this running in under 30 minutes. Want it for free? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)

Meta just updated their creative specs again. Starting March 2026: → Stories and Reels will share the same safe zone (finally) → Instagram Feed recommended ratios are shifting to 4:5 for images, 9:16 for video → 9:16 video ads in Feed are showing 7% higher CTR and 4% higher offsite CVR on average. We've only been creating ads in 9:16 for the last year and have been seeing delivery in this placement increase a large amount by just making 9:16 only. If you're still building creative at 1:1 for Feed you're leaving performance on the table. Update your creatives now before March hits.

Cadence is now live at Target 🎯 A huge milestone for the brand, and an even bigger step to making better for you sports hydration more accessible than ever If there’s a store in your area, get a Free Can on us: us.usecadence.com/pages/target-b…

Cadence now at @Target

@RossMackay111 Need that hat so bad!

SUN DAY

Slowly hitting shelves across 300 locations but being cleared out fast! Love to see it

Two years into teaching social media marketing at the university level, I’ve had a realization that honestly might ruffle some feathers: You can’t effectively teach marketing today if you’re not actively doing marketing today. This industry changes by the week, sometimes by the day. Algorithms shift. Platforms evolve. Consumer behavior rewrites the rules constantly. What worked two years ago might already be outdated. What worked ten years ago is practically ancient history. Yet so much of collegiate marketing education is still rooted in theory, frameworks, and textbooks that describe a version of the industry that barely exists anymore. The traditional funnel is fractured. Gen Z doesn’t behave like any audience before them. Community matters more than conversion paths. Cultural relevance often beats polished strategy. And that creates a gap. A gap between what students are taught and what they’ll actually face the moment they enter the workforce. This isn’t a knock on academia. Degrees, research, and theory absolutely have value. But in fast-moving fields like social and digital marketing, real-time practice matters just as much as credentials. Because marketing today isn’t something you study from a distance.
 It’s something you live inside of. This is why I believe it’s more important than ever for practitioners to step into classrooms. Not to replace theory, but to complement it with reality. To show students what the work actually looks like now, not what it looked like when a textbook was published. The best education in modern marketing should sit at the intersection of knowledge and active experience. And right now, we need more people willing to bring that experience into the room.

Hot take: A like is not engagement on a consumers comment. It’s acknowledgment. Real engagement is replying. When brands take time to respond in the comments, on organic posts AND paid ads, people feel seen and heard. That emotional connection is what turns followers into loyal customers. Social managers: stop treating comments like a checklist. Treat them like conversations. Because community isn’t built on likes. It’s built on replies.

Spotted @ @Target