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I surveyed over 2,500 social media professionals to create a benchmark of what compensation you can expect in this industry. The results went live today. Here are a few interesting stats from the data:
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Rachel Karten
3.8K posts
Rachel Karten
@milkkarten
author of link in bio newsletter. social media consultant. former social lead at @bonappetit. [email protected]
Los Angeles, CA Katılım Mart 2009
446 Takip Edilen18.3K Takipçiler
@gbaroth i mean tinned fish has been trending solidly since 2021. they are seeing this velocity *specifically* with their sardine product. they sell lots of other types of tinned fishes.
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@milkkarten I'm sure the main uptick is just the fact that tinned fish overall was trending
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a fun tidbit from my interview with tinned fish brand fishwife. the uptick in online conversations around the health benefits of sardines has showed up in their sales data.
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Rachel Karten retweetledi
The White House, Oracle and Silver Lake won't answer questions about a $10 billion payment that was apparently required to secure the TikTok sale.
It's unprecedented. And officially undisclosed.
U.S. investors and biz leaders should want answers.
axios.com/2026/03/18/tik…
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consumers hate ai-generated content so much that brands are proactively clarifying their creative
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The Link in Bio Job Board is back. It features all of the best social media roles in one place, updated daily. Right now there are 45 roles from places like Stripe, Ramp, and BBC. Hiring managers can also post job listings on it. linkinbio.niceboard.co
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Do people read trade media any more ?
If you’re in Marketing , what publications would you frequently check?
What new voices do you follow?
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a good video hook can be the difference between 166k views and 18.5m views. the same footage, the same product. just a different way in. an important reminder to try new hooks if something you made didn’t perform as expected!
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@moneyries @BobbysByline they can bump it for sure but look at the views that kickstarter usually gets. i think it’s fair to say that is a winning hook, regardless of the collab.
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@milkkarten @BobbysByline hmmm dunno, certainly seems to me like collabs are everything if you want non-follower discovery, but I am by no means an expert
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I feel like we're gonna start seeing this in politics, in fact, we kind of already have (hq account)
Rachel Karten@milkkarten
influencers are launching stunt accounts to tease new products. those accounts are then typically converted into the brand account, with built in audience and intrigue for day one of the announcement.
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influencers are launching stunt accounts to tease new products. those accounts are then typically converted into the brand account, with built in audience and intrigue for day one of the announcement.
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@BobbysByline fair but i’d say in today’s algorithm it played a very minimal role
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@milkkarten Kickstarter being a collaborator and it going to their audience doesn’t make 1:1 but in general so true
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@danielcincu @TheStalwart i called it “evidence of effort” in my piece. talked about how on social media, audiences are often making snap decisions on whether they want to stick around to watch a piece of content. and perceived effort is a strong way to create that cognitive buy in.
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@TheStalwart @milkkarten I'd been noticing this but didn't really stop and think about it. What are they calling it? Effort Marketing?
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Rachel Karten retweetledi
This was a really interesting read from @milkkarten that a lot of successful marketing right now makes visible to the viewer how much physical effort went into its creation milkkarten.net/p/evidence-of-…
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Rachel Karten retweetledi
I don’t think there’s ever been en a technology whose builders constantly promise that, if they succeed, tens of millions of jobs will be destroyed and the world might end.
Brad Gerstner@altcap
AI is deeply unpopular. According to Pew, sadly only 17% of Americans think AI will have a positive impact. In China, 83% believe AI will be positive. A token tax & political backlash is coming unless the narrative changes. 🇺🇸👀🧐
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