Jessica Temple

We started the birthday celebrations early this year. I am so grateful for my friends and family. This year is going to be our year! #2024journey

This article was very helpful in figuring out ways to help me better my mindset. myselflovesupply.com/blogs/blog/cho…

#quoteoftheday #selflovejourney

There are so many acronyms in todays business world that a lot of people don't understand. LinkedIn release these ads to help connect to people who do get them. #mktg475 socialmediatoday.com/news/linkedin-…

@KierneyCoyne @blairadowler User generated content is always a huge bost for small businesses. This sounds like a great plan!

#MKTG475 Fall '23-2 Q4⃣: It's almost campaign planning time! What current social media marketing trends will you incorporate into a campaign and overall strategy for your client? Why do these trends resonate with social media users, specifically your client's target market?📷📹💻

@BrookeMeixsell @blairadowler This sounds like a great idea! TikTok is definitely a huge platform for small businesses.

@blairadowler For Cowboys and Angels Boutique, I will focus on incorporating more short-form video content because engagement is higher than traditional posts. Additionally, building up the brand’s TikTok account will allow them to reach the younger members of their target market. #MKTG475

@blairadowler My client would benefit from more regular posting and expanding into other social media platforms. Right now, it is a one man show, and he is more focused on running the store than social media. By creating a plan for social media, this will help reach more people. #mktg475

This is an interesting article about how violent and nasty people can get on social media. It also brings to light the high expectations that others have for social media influences. It is a very interesting read. #mktg475 nytimes.com/2023/11/02/bus…

@brynnlizzz @blairadowler I remember this and it was awful. They lost a lot of potential customers and influences. I wouldn't be surprised if this brand disappeared in the coming years. #mktg475

@blairadowler A luxury brand that SERIOUSLY missed the mark is Balenciaga in their last campaign. Featuring children in extremely inappropriate settings & clothing. They missed the make so bad numerous celebrity partners withdrew from being associated with their brand #MKTG475 @blairadowler

#MKTG475 Fall '23-2 Q3⃣: Like all of us, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you feel misses the mark with social media? Why? What should it change?📷⚠️❌

@LoayzaKatie @blairadowler I didn't even know that they had an Instagram until I went looking for it and you are totally right. The images are low quality and they could do better. #mktg475

@blairadowler Sheetz misses the mark. Some of their tweets are genuinely funny and connect to their product, but some are just random questions that don't add value. Their IG photos seem low quality. Maybe they're trying to relate to their audience, but I think they take it too far. #mktg475

@blairadowler A company that I believe misses the mark sometimes is Walmart. Their targeted ads don't relate to anything I want or need (I don't know if others feel this way). And most of their posts seem on target with trends and the seasons while other don't. #mktg475

@macey1525318 @blairadowler I agree that Starbucks has a great social media strategy. I love seeing thier new menu items every season! #mktg475

@blairadowler I think Starbucks has a very effective social media strategy. They constantly update their menu and offer seasonal drinks that customers love. They use all platforms, mainly Instagram and Tiktok and offer monthly deals. #mktg475

#MKTG475 Fall '23-2 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)📷🌟

@LaurynFusca @blairadowler I watch the Target hauls all the time! I have been known to purchase a few things from those videos.

@blairadowler I think Target has a really effective social media strategy. It is effective because they have many influencers that post what new items they have or what people "need" to buy. I have seen this all over platforms such as Instagram and Tiktok. #MKTG475