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Your next Spider-Man movie exists because of a $7 million deal that accidentally created the most lopsided ownership split in entertainment.
In 1999, Marvel was broke. Fresh out of bankruptcy, they sold Sony the film rights to Spider-Man for $7 million. Sony passed on every other Marvel character. For $25 million, they could have had Iron Man, Captain America, Thor, and the entire roster that later became a $33 billion cinematic universe.
They just wanted the spider.
That $7 million has returned over $11 billion at the box office across 10 films. No Way Home alone made $1.92 billion. Brand New Day is expected to be one of the biggest films of 2026.
But the real money story happened off-screen. Disney bought all of Marvel for $4 billion in 2009. They owned the comics, the characters, the merchandise. Everything except Spider-Man's film rights, which Sony still held. Then in 2011, Sony's electronics business was bleeding cash. They needed money fast. So Sony sold the Spider-Man merchandising rights back to Disney.
That's the decision that flipped who actually profits from Spider-Man.
Spider-Man merchandise generated $1.3 billion in global retail sales as of 2013, according to the Hollywood Reporter. More than Batman and Superman combined. That was before Tom Holland's trilogy, before the PlayStation Spider-Man games sold 70 million copies, before Into the Spider-Verse. Disney collects on all of it. Every Halloween costume, every backpack, every action figure.
So here's how Brand New Day actually works financially. Sony pays to make the film. Sony keeps about 95% of the box office. Disney keeps 100% of the merchandise revenue generated by the film. Sony makes the movie that sells the toys that make Disney money.
The full Spider-Man franchise has pulled in an estimated $26.8 billion in revenue across all streams. $14.5 billion of that is merchandise. $11.3 billion is the box office. The merch is worth more than the movies.
Sony paid $7 million to acquire the rights to make Spider-Man films. The Spider-Man merchandise alone, not the rest of Marvel, has returned more than 3x Disney's entire $4 billion purchase price for the whole company.
Every Spider-Man trailer is a toy commercial, with Sony paying for production.
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He not worth more than 3 mill a year
Thomas R. Petersen@thomasrp93
Reed Blankenship is not expected return to the Eagles if his market value hits 10+ mil, per Jeff McLane. #Eagles
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Lamar Jackson defense over his career.
AGAIN! WHATS STOPPING HIM FROM WINNING ?

CantTameMal@ITZ1MAL
@Lazerus Lamar’s last good defense in 2023?
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Worked in Center City Philly for years. After a loss, guys would literally ditch their girlfriends just to sulk alone on the train so this doesn’t surprise me at all.
Eagles Nation@PHLEaglesNation
The #Eagles are ruining love lives in the city of Philadelphia. (via far_cable_4149 on Reddit)
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@CoachAAtkins you dumb ass bitch I hope you never see another job what the fuck was that call on 4th down you monkey
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Bro what did I tell you about these tweets ???
ᑭᒪᑌᘜ@JimmieDaPlug
I think it should be completely legal for you and your significant other to agree to a mutual fight
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@DeeeeBlike Like he deadass keep pressing tweet on the same specific tweet in different ways every 2 weeks lmao
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